Section
Retail media
McDonald's Pilots Third-Party Ads on Drive-Thru Digital Menu Boards
McDonald's is testing third-party advertising on drive-thru boards, kiosks and screens at 450 US restaurants as it builds a retail media network.
Pranos Eyes Programmatic Ads for Car Window Projection System
Pranos plans an API and media-control layer for its HoloGlass car window projector, opening a path to programmatic DOOH advertising.
Viooh Adds 500 Tumedio Screens in Spain and Portugal to Programmatic DOOH
Viooh's SSP now carries over 500 Tumedio screens across Spain and Portugal, adding airport, roadside and billboard inventory for programmatic buyers.
Report: Retail Digital Signage Market to Reach $35.3 Billion by 2030
A new market report projects retail digital signage growth to $35.3 billion by 2030, driven by AI, analytics and smart-store investment.
Cocktail Vision & TOUTDOOH Join Perion's SSP for Programmatic DOOH Buying
French DOOH network Cocktail Vision and TOUTDOOH adds 630 screens to Perion's supply-side platform, opening programmatic access for advertisers.
Encompass Media Group to Sell FRAMEN's WeWork DOOH Network
Encompass Media Group partners with FRAMEN to rep 639 WeWork digital screens across 139 US locations, adding workplace DOOH to its ad inventory.
Dubai Mall Deploys 1,100 Square Meters of Outdoor-Grade LED for Indoor and Outdoor Ads
Emaar Properties installs Infiled MVMK2 LED displays across 50 Dubai Mall locations, using outdoor-rated screens indoors to beat glare from skylights.
WOO Study: Private Marketplaces Drive 76% of Programmatic DOOH Spend
A World Out of Home Organization study finds private marketplace deals and specialist DSPs dominate programmatic DOOH buying globally in 2025.
McDonald's Tests Selling Ads on Drive-Thru Digital Menu Boards
McDonald's is piloting a media network on digital menu boards at 450+ locations, with Geico ads shown and a stated goal of $1 billion in annual revenue.
IAB Raises 2026 US Ad Forecast, Trims DOOH Growth Estimate to 7%
IAB now expects 12.3% US ad growth in 2026, with DOOH spending up 7%, slightly below its January projection of 7.4%.
Clear Channel Outdoor Adds LiveRamp, TransUnion Ties to Radar Platform
Clear Channel Outdoor expands its Radar data platform with LiveRamp and TransUnion integrations, folding OOH into cross-channel ad measurement tools.
oOh!media Launches Four Station Dominations on Melbourne Metro Tunnel
oOh!media adds large-format ad dominations at four Melbourne Metro Tunnel stations, combining digital wraps with pillar and wall executions.
Vistar Media Study Finds Store Locator Placement Swings DOOH Ad Performance
Vistar Media research shows where store locator information sits in a DOOH ad creative changes visit and purchase intent, with effects varying by retail category.
McDonald's Builds Ad Business on Drive-Thru Screens, Targets $1B Media Revenue
McDonald's is testing ads on drive-thru screens across 450 US restaurants as part of a commerce media push built on loyalty data and AI.
Marina Mall Abu Dhabi Signs 8-Year Retail Media Deal With Hypermedia
Hypermedia will build, manage and sell an AI-driven DOOH and retail media network across Marina Mall Abu Dhabi under a new eight-year agreement.
OAAA Launches Programmatic Center to Set OOH Data and Automation Standards
OAAA's new Programmatic & Automation Center of Excellence aims to standardize OOH data, reporting and automated buying, led by Broadsign's Ari Buchalter.
Context Networks Taps Broadsign to Scale Gaming and Kiosk Ad Network
Context Networks partners with Broadsign to run ad delivery and monetization across gaming, ATM and kiosk screens ahead of a G2E launch.
Wildstone To Digitize Seven Billboards At Sydney Olympic Park
Wildstone plans a A$4 million-plus digital conversion of seven Sydney Olympic Park billboards, with Alliance Outdoor Media Group operating the network.
Context Networks Adds Broadsign to Push Casino Screens Into Programmatic DOOH
Context Networks will use Broadsign's platform and Place Exchange to open casino and gaming screens to programmatic ad buyers, starting with gaming venues.
JCDecaux Adds Two Digital Billboards on Melbourne's Nepean Highway
JCDecaux has switched on two new digital large format screens at Westfield Southland, expanding its Nepean Highway network to 10 sites.
TorchMedia Adds 26 Digital Screens to Sydney Light Rail Network
TorchMedia has rolled out 26 digital advertising screens across 17 Sydney Light Rail stops on the Inner West line, adding to its transit media portfolio.
9/11 Remembrance OOH Campaign Secures $1M in Donated Media
Talon, Innocean and David&Goliath secured over $1M in donated OOH media for a 9/11 Day campaign featuring a Times Square moment of silence.
Viooh Whitepaper Links Arla's Programmatic DOOH Campaigns to Store Visit Gains
Viooh reports store-visit lifts across nine Arla Foods DOOH campaigns in Norway, based on mobile-location attribution data from Spotzi and JCDecaux.
VIOOH and Arla Foods Report Ties Programmatic DOOH to Store Visits
VIOOH and Arla Foods release a report on nine 2025 pDOOH campaigns in Norway, citing store visit lift and faster path to purchase.
Wildstone to Invest AUD 4M Digitizing Seven Billboards at Sydney Olympic Park
Wildstone will digitize seven static billboards at Sydney Olympic Park in a AUD 4 million upgrade, with Alliance Outdoor Media Group operating from October 2026.
VIOOH-Arla Whitepaper Ties pDOOH Exposure to Store Visits in Days
VIOOH and Arla Foods report nine pDOOH campaigns in Norway drove store visit lifts, with foot traffic attribution showing action within two days.
Clear Channel Outdoor to run ad concession at Pensacola International Airport
Clear Channel Outdoor's Airports Division returns to manage Pensacola airport advertising, adding LED video walls and a connected digital concourse network.
QMS NZ Doubles Auckland Street Furniture Network With 400 DynaScan Screens
QMS NZ is rolling out 400 new 75-inch DynaScan digital street furniture screens across 110+ Auckland suburbs, doubling its existing street network.
Statements Media Adds Digital Video Walls to Toronto's Green P Garages
Statements Media has launched large-format LED displays in Toronto's Green P parking facilities, expanding a static ad network first built in 2012.
IVE Group Agrees A$20.7 Million Deal to Buy DOOH Operator Motio
Australian marketing firm IVE Group moves into media ownership with a A$20.7 million bid for Motio, which runs 1,300+ digital place-based screens.
Survey: In-person brand experiences drive consumer action, OAAA says
A Harris Poll for the OAAA finds most consumers act on real-world brand experiences, with OOH influence rising sharply inside stores.
OAAA Research Ties Out-of-Home Ads to In-Store Purchase Behavior
New OAAA/Harris Poll research finds retail OOH advertising, including in-store screens, shapes purchase decisions from discovery through checkout.
Broadsign Report: Programmatic DOOH Spend Broadens Across Categories
Broadsign's 2026 report finds programmatic DOOH spend spreading beyond early adopters, led by food and drink, shipping and finance advertisers.
Programmatic DOOH Hit $1.34B Globally in 2025, Study Finds
A WOO study aggregated by PwC puts global programmatic DOOH spend at $1.34B in 2025, with the US leading in dollars but Germany leading in penetration.
Ocean Outdoor Enters French Market via Cityz Media Deal at Klépierre Malls
Ocean Outdoor partners with Cityz Media to bring Ocean Labs and Studio DooH production to 38 Klépierre shopping centres across France.
Lyft Signs Multiyear Deal for Ad Placements on Sphere's Digital Signage
Lyft becomes Sphere's official rideshare partner, gaining ad space on the venue's IPTV displays and exterior signage plus a dedicated pickup zone.
Clear Channel Outdoor Wins Ad Concession at Pensacola International Airport
Clear Channel Outdoor returns to Pensacola International Airport, adding LED video walls and a digital concourse network under a new ad concession deal.
JCDecaux Renews Düsseldorf Street Furniture Contract, Adds Digital Screens
JCDecaux subsidiary Wall GmbH retains Düsseldorf's 2m² ad format rights and will expand digital screens in city panels from 125 to 175.
Visual Art Signs Global Framework Deal With Circle K
Vertiseit subsidiary Visual Art extends its Circle K digital signage relationship into a global framework agreement running through 2028.
OAAA Study: 86% Of Shoppers Say Retail Out-of-Home Ads Prompt Action
OAAA and Harris Poll research finds most US consumers act after seeing retail out-of-home ads, with time-limited offers driving the strongest response.
One Tech Group Adds Cyreen's German Retail Network to Programmatic SSP
Cyreen's nearly 1,000-screen German grocery network joins One Tech Group's SSP1, enabling programmatic buying alongside RFID-based purchase measurement.
Clear Channel Outdoor Regains Pensacola Airport Ad Concession
Clear Channel returns to Pensacola International Airport with LED video walls and a connected concourse display network tied to a $165M terminal expansion.
Outdo Renews Exclusive Ad Rights on Nottingham Express Transit Network
Outdo retains ad rights on Nottingham's tram network and plans to add digital advertising sites alongside its existing wrap and banner inventory.
Moove Media Launches Digital Double-Deck Bus Ads in Singapore
Moove Media debuts a large-format digital screen on double-deck buses in Singapore, adding dynamic, data-triggered ads to its transit media network.
Global's Adpower Platform Launches Outdoor Campaign Targeting UK SMEs
Global's self-service ad platform Adpower kicks off a UK campaign with 100 personalized billboard 'love letters' to small brands ahead of a wider autumn push.
Watchfire LED Network Promotes Concessions at Philadelphia Airport
Marketplace PHL installs six Watchfire indoor LED displays across two Philadelphia airport connectors to promote concessions and share real-time updates.
QMS Lights Up Digital OOH Network in Auckland's New City Rail Link
QMS NZ has activated digital advertising screens across three new City Rail Link stations in Auckland, with six foundation advertisers signed on at launch.
Splash Sports Bar Runs LED Wall, Ticker And 100 Screens On One CMS
AVI-SPL and 22Miles unify a curved LED wall, ribbon display and nearly 100 IPTV screens at Splash Sports Bar into sellable media inventory.
WOO Study: Global Programmatic DOOH Spend Hit $1.34 Billion in 2025
A new WOO study pegs global programmatic DOOH spend at $1.34 billion in 2025, with the US leading volume and Germany leading penetration.
Vistar Media Expands Into Japan With Dedicated Local Team
Vistar Media, part of T-Mobile Advertising Solutions, is opening dedicated operations in Japan, bringing its DOOH platform stack and naming a country manager.
Smiles Fits Dubai E-Bike Delivery Fleet With Mobile DooH Screens
Smiles is rolling out Flyby's connected ad boxes across its Dubai e-bike fleet, adding location-targeted mobile DooH to last-mile delivery.
GSTV Survey Ties Fall Road Trips and Football Season to C-Store Ad Opportunity
GSTV survey finds road trip and football season overlap drives convenience store traffic, a signal for fuel retailer digital ad networks.
Piccadilly Lights and The Venue Bundled as One Bookable DOOH Package
Landsec and Ocean Outdoor will freeze a section of Piccadilly Lights above The Venue from January 2027, letting brands lock in a screen slot tied to physical activations.
Orange Barrel Media Adds DOOH Video Pylon at LA's Comedy Store
A new double-sided LED video pylon at The Comedy Store on Sunset Strip brings DOOH advertising to the historic venue, per Orange Barrel Media.
Piccadilly Lights to Expand Full-Screen Brand Takeovers From 2027
Landsec and Ocean Outdoor will offer longer single-brand takeovers of Piccadilly Lights from January 2027, citing new reach research.
ZetaDisplay to Build SPAR's First Retail Media Network
ZetaDisplay is rolling out SPAR's first retail media network in Austria, using its Engage Suite and recently acquired retailmediatools platform.
VIOOH Adds Starlite Media's 800 US Retail Screens to Ad Platform
VIOOH's programmatic SSP now offers Starlite Media's 800 US retail screens, expanding access to shopping-center digital signage inventory.
KED Launches Connected DOOH Network in Seoul's Myeongdong District
South Korean OoH operator KED debuts a synchronized digital signage network of tall three-sided screens on Seoul's Myeongdong shopping street.
Zetadisplay Builds Spar's First Retail Media Network in Central Europe
Zetadisplay is rolling out Spar's first retail media network in Central Europe, built on its recently acquired Retailmediatools platform.
Viooh Adds 800 Starlite Media Screens to Programmatic DOOH Platform
Viooh's supply-side platform now offers programmatic access to over 800 Starlite Media retail screens across 70+ US markets.
Limited Space Adds Retail And Leisure Parks to UK DOOH Network
Limited Space is rolling out digital media in retail and leisure parks across England and Scotland under a deal tied to Legal & General's property portfolio.
QMS Signs On as Rams' Outdoor Media Partner for Melbourne NFL Game
QMS becomes the LA Rams' Outdoor Media Partner for the NFL's first Melbourne game, running dynamic DOOH creative across its Digital Large Format network.
UK Out-of-Home Revenue Hits Record £402.6M in Q2, DOOH Takes 68% Share
UK OOH revenue rose 12.7% year over year to £402.6 million in Q2 2026, with digital out-of-home outpacing classic formats, PwC/Outsmart data shows.
US Out-of-Home Ad Revenue Passes $3 Billion in a Quarter for First Time
OAAA data shows US OoH revenue hit $3.16 billion in Q2 2026, up 10.7%, with digital OoH revenue climbing 18.5% year over year.
PQ Media: Global DooH Ad Spending Rose 12% in 2025, Fourth Straight Year of Double-Digit Growth
PQ Media reports DooH spending grew 12% in 2025 as digital formats take a larger share of out-of-home advertising worldwide.
KT to Manage Digital Signage Ads Across 3,000 CU Stores in Korea
Telecom operator KT takes over retail media operations for BGF Networks' CU convenience store chain, folding the network into its Baro Advertising platform.