Section
Retail media
GSTV Survey Ties Fall Road Trips and Football Season to C-Store Ad Opportunity
GSTV survey finds road trip and football season overlap drives convenience store traffic, a signal for fuel retailer digital ad networks.
Piccadilly Lights and The Venue Bundled as One Bookable DOOH Package
Landsec and Ocean Outdoor will freeze a section of Piccadilly Lights above The Venue from January 2027, letting brands lock in a screen slot tied to physical activations.
Orange Barrel Media Adds DOOH Video Pylon at LA's Comedy Store
A new double-sided LED video pylon at The Comedy Store on Sunset Strip brings DOOH advertising to the historic venue, per Orange Barrel Media.
Piccadilly Lights to Expand Full-Screen Brand Takeovers From 2027
Landsec and Ocean Outdoor will offer longer single-brand takeovers of Piccadilly Lights from January 2027, citing new reach research.
ZetaDisplay to Build SPAR's First Retail Media Network
ZetaDisplay is rolling out SPAR's first retail media network in Austria, using its Engage Suite and recently acquired retailmediatools platform.
VIOOH Adds Starlite Media's 800 US Retail Screens to Ad Platform
VIOOH's programmatic SSP now offers Starlite Media's 800 US retail screens, expanding access to shopping-center digital signage inventory.
KED Launches Connected DOOH Network in Seoul's Myeongdong District
South Korean OoH operator KED debuts a synchronized digital signage network of tall three-sided screens on Seoul's Myeongdong shopping street.
Zetadisplay Builds Spar's First Retail Media Network in Central Europe
Zetadisplay is rolling out Spar's first retail media network in Central Europe, built on its recently acquired Retailmediatools platform.
Viooh Adds 800 Starlite Media Screens to Programmatic DOOH Platform
Viooh's supply-side platform now offers programmatic access to over 800 Starlite Media retail screens across 70+ US markets.
Limited Space Adds Retail And Leisure Parks to UK DOOH Network
Limited Space is rolling out digital media in retail and leisure parks across England and Scotland under a deal tied to Legal & General's property portfolio.
QMS Signs On as Rams' Outdoor Media Partner for Melbourne NFL Game
QMS becomes the LA Rams' Outdoor Media Partner for the NFL's first Melbourne game, running dynamic DOOH creative across its Digital Large Format network.
UK Out-of-Home Revenue Hits Record £402.6M in Q2, DOOH Takes 68% Share
UK OOH revenue rose 12.7% year over year to £402.6 million in Q2 2026, with digital out-of-home outpacing classic formats, PwC/Outsmart data shows.
US Out-of-Home Ad Revenue Passes $3 Billion in a Quarter for First Time
OAAA data shows US OoH revenue hit $3.16 billion in Q2 2026, up 10.7%, with digital OoH revenue climbing 18.5% year over year.
PQ Media: Global DooH Ad Spending Rose 12% in 2025, Fourth Straight Year of Double-Digit Growth
PQ Media reports DooH spending grew 12% in 2025 as digital formats take a larger share of out-of-home advertising worldwide.
KT to Manage Digital Signage Ads Across 3,000 CU Stores in Korea
Telecom operator KT takes over retail media operations for BGF Networks' CU convenience store chain, folding the network into its Baro Advertising platform.
UK Out of Home Ad Revenue Up 12.7% in Q2 2026, Digital Leads Growth
Outsmart data shows UK OOH revenue hit £402.6m in Q2 2026, with digital OOH growing 14.6% and taking 68% of total spend.
US, Canada DOOH Revenue Hits Record Highs as Programmatic Buying Surges
OAAA and COMMB report record 2025 out-of-home revenue in the US and Canada, with programmatic DOOH spend set to reach 65% by 2029.
Sidemen's Sides Restaurants Deploys NowSignage for Menu Boards
Sides restaurant chain uses NowSignage to manage digital menu boards across sites, reporting an 18% sales lift on promoted items.
OAAA Names 2026 OBIE Awards Shortlist, Ceremony Moves to MoMA
OAAA's 2026 OBIE Awards shortlist spans OOH and DOOH campaigns from Netflix, OpenAI, Coca-Cola and more, ahead of an October 15 ceremony at MoMA.
HOKA and Jellyfish Run Borough Rivalry Campaign on NYC DOOH Screens
Jellyfish's HOKA campaign ties Strava running data to digital out-of-home boards in Times Square and three other NYC neighborhoods through September.
Clear Channel Outdoor Runs Nationwide Digital Billboard Tribute to Dolly Parton
Clear Channel Outdoor's digital billboard network nationwide is running a tribute campaign to Dolly Parton called 'Forever in Every Color.'
JCDecaux UK Expands Digital Screen Network Across Shopping Malls
JCDecaux UK is upgrading digital 6-sheet and M-Vision screens across 26 malls, adding 85in and 75in displays at Eldon Square, Lakeside and other sites.
Lamar Runs User-Submitted Photos on Digital Billboards for Grandparents Day
Lamar Advertising is rotating user-submitted grandparent photos on its digital billboard network nationwide ahead of Grandparents' Day, capped at 5,000 daily submissions.
The People Platform Rebrands as Numetrix, Targets DOOH Measurement
Stagwell's The People Platform has rebranded as Numetrix, positioning itself as a location intelligence and audience data provider for DOOH and retail media networks.
Olive Young Uses Event-Driven OOH to Reach LA K-Beauty Crowd
CJ Olive Young ran a short, festival-timed out-of-home campaign in Los Angeles to support its Festa LA 2026 event, which drew about 100,000 visitors.
Big Happy Adds Independent Verification to DOOH Buys via Veridooh
Big Happy partners with Veridooh to offer a verified CPM option for programmatic DOOH campaigns, letting advertisers pay only for confirmed plays.
Pattison Outdoor Adds 20 Digital Screens to Montréal's Bixi Bike-Share Network
Pattison Outdoor has installed 20 digital advertising displays across Montréal's Bixi bike-share stations, adding to over 1,000 existing static panels.
Displayce Data Shows Programmatic DOOH Bookings Surging in DACH
Displayce says DACH programmatic DOOH campaigns rose 136% and impressions 139% in 2026, with Germany dominating volume and spend.
Simon Property Group Launches Retail Media Network Across Its Malls
Simon Media Network will sell ads across digital displays, loyalty and digital channels at Simon's mall properties, with visitation and transaction data tied to campaigns.
Simon Launches Retail Media Network Across 200+ Malls
Mall operator Simon debuts Simon Media Network, linking digital screens, loyalty data and online channels for targeted, measurable ad campaigns.
Viooh Partners with Screenverse to Add 38,000 US DOOH Screens
Viooh's programmatic DOOH platform adds Screenverse inventory, giving buyers access to over 38,000 US screens and 7.7 billion monthly impressions.
Clear Channel Outdoor Runs Nationwide Digital Billboard Tribute to Dolly Parton
Clear Channel Outdoor's 'Forever in Every Color' campaign marks Dolly Parton's death, joining other DOOH and digital signage tributes from Lamar and Videri.
Samsung Adds Smartify Ad Marketplace Into VXT Content Management System
Samsung VXT now integrates Smartify's ad platform, letting operators run ad campaigns on existing displays without new hardware, the companies say.
Perion Acquires PRN Retail Media Network From Stratacache
Perion buys in-store retail media network PRN from cash-strapped Stratacache for up to $12 million, adding thousands of retail screens to its ad platform.
JC Decaux Adds 110 Digital Screens to London Transit Network
JC Decaux installed 110 new DooH screens across London bus shelters in 2026, with 114 more planned for 2027 as its LDN network keeps growing.
OOH ad revenue tops $3B in a quarter for first time, DOOH leads growth
Out of home ad revenue hit $3.16 billion in Q2, up 10.7%, with digital out of home growing 18.5% and now over a third of total spend, OAAA says.
oOh!media Data Shows Australian Summer Spending Up 5.4%, Boosting OOH Investment
Westpac DataX analysis released by oOh!media shows Australian summer spending hit $175 billion, with rail, airport and street OOH formats seeing double-digit growth.
PATTISON Outdoor Adds 20 Digital Displays to Montreal BIXI Network
PATTISON Outdoor has launched 20 new digital displays on Montreal's BIXI bike-share network, adding to its static panel inventory in the city.
Piccadilly Lights Pauses Ads for 10-Minute Dolly Parton Tribute
London's Piccadilly Lights DOOH screen halted advertising for a 10-minute tribute to Dolly Parton, highlighting the format's speed for cultural moments.
Perion Acquires PRN as Stratacache Continues Selling Off Assets
Perion buys in-store retail media operator PRN from Stratacache in an all-cash deal worth up to $12 million, adding physical retail to its ad stack.
Jolt Data: Australian Consumers Increasingly Switch Brands, DOOH Network Says
Jolt, an Australian DOOH and EV charging network, says its first-party data shows most users plan to switch brands this summer, a signal for advertisers.
Firefly Extends Mobility Media Network to Bogotá and Medellín
Firefly, a mobility media company running digital ads on vehicles, has expanded into Colombia, adding Bogotá and Medellín to its international network.
ZetaDisplay builds SPAR's first retail media network in pilot rollout
ZetaDisplay is installing hundreds of displays across SPAR stores to launch a retail media network, running through the end of 2026 as a pilot.
VIOOH Adds Screenverse Inventory to US Programmatic DOOH Platform
VIOOH partners with Screenverse, giving programmatic buyers access to over 38,000 US digital screens across retail, transit and more.
Viooh Adds 38,000 US Screens Via Screenverse DOOH Deal
Viooh's programmatic platform gains access to 38,000 Screenverse screens across US retail, transit and residential venues for advertisers.
Big Happy and Veridooh Launch Verified CPM Pricing for US DOOH
Big Happy partners with Veridooh to offer verified CPM pricing for US digital out-of-home campaigns, letting advertisers pay only for confirmed plays.
Samsung VXT Adds Ad Monetization Layer via Smartify Partnership
Samsung's VXT CMS now integrates Smartify's ad marketplace, letting display owners earn ad revenue without new hardware or software.
LinkNYC Screens Streamed NBA Finals Games, Highlighting DOOH's Live-Event Role
Intersection's CEO says LinkNYC's Knicks broadcast shows out-of-home screens becoming a primary channel, backed by new measurement and AI ad-buying tools.
Retail Media Ad Spend Forecast to Hit $200B in 2026, WARC Says
WARC Media forecasts global retail media spend at $200.4B in 2026, with in-store screens flagged as an underdeveloped growth opportunity.
E Ink Pilots Color E-Paper Signage at Tokyo Station Through 2027
E Ink and JR Central Agency test Spectra 6 color e-paper displays at Tokyo Station, targeting transit ad digitization and low power draw.
National CineMedia Q2 Revenue Up 12.7% Ahead of Captivate Deal
NCM's cinema ad network revenue rose to $58.4 million in Q2 as attendance grew, with the Captivate acquisition set to add office and residential screens.
BackLite UK Adds Chiswick Towers to Landmark DOOH Portfolio
BackLite UK expands its Landmark Series with Chiswick Towers, twin LED structures near Heathrow, adding large-format DOOH inventory to its London network.
WARC: Retail Media Ad Spend to Hit $200bn as Growth Slows, In-Store Screens Underused
WARC Media forecasts global retail media spend nearing $200bn in 2026, but warns of slowing growth, Amazon dominance and underused in-store screen opportunities.
TFG's Foschini Opens Flagship With LED-Heavy Store Design in Durban
Foschini's new 2,000 sqm Durban flagship uses an oval LED entrance piece, a checkout LED wall and portrait displays throughout the store.
Ocean Outdoor Donates Digital OOH Space to Manchester Children's Charity Campaign
Ocean Outdoor and McCann gift digital advertising space and creative work for a Reuben's Retreat charity campaign running on Manchester screens through August.
Broadsign Report Says Programmatic DOOH Advertiser Base Is Broadening
Broadsign's 2026 Programmatic DOOH Trends Report claims the channel has moved past early adopters, with buyer signals now shaping inventory decisions.
OOH Ad Revenue Tops $3 Billion in Quarter as DOOH Grows 18.5%
OAAA data shows US out-of-home ad revenue hit $3.16 billion in Q2, with digital OOH up 18.5% and now 38.4% of total spend.
Intersection Hits 50 Digital Screens on Chicago's Divvy Bikeshare Network
Intersection has installed its 50th digital screen at Divvy bikeshare stations in Chicago, expanding a DOOH network it says reaches 5 million people monthly.
Canadian OOH Revenue Hits $259M in Q2, Transit Leads Growth
COMMB reports Canadian OOH revenue grew 21.1% in Q2 2026 to $259 million, with transit and place-based screens posting the strongest gains.
Creative Realities Takes Over Albertsons Retail Media Network from Stratacache
CRI is migrating 3,000 Albertsons retail media screens from Stratacache, with 1,000 stores moving to its CMS by end of September.
GSTV Adds Shinka Mediation Layer for Programmatic Ad Sales
GSTV partners with Shinka to connect its national video network to more SSPs and DSPs, aiming to boost programmatic ad yield with added bid transparency.