Section
Retail media
Global to Acquire Alight Media, Adding Thousands of UK Digital Screens
Global's acquisition of Alight Media brings over 1,500 digital billboards and 4,000 venue screens into its Dax and Adpower ad platforms.
Viooh Adds Adams Outdoor's Digital Billboards to Programmatic Marketplace
Viooh partners with Adams Outdoor Advertising to bring 460+ digital billboards across 14 states into its programmatic DOOH marketplace.
Encompass Media Group Adds WeWork DOOH Network via Framen Deal
Encompass Media Group partners with Framen to sell ad inventory on 639 WeWork screens across 139 U.S. locations as part of its workplace media push.
LUMOS and adm Indicia Partner on Post-Exposure Ad Measurement
LUMOS and adm Indicia launch a partnership to link digital screen ad exposure in shops and airports to later consumer spending and behaviour.
Dublin's Shinka Raises €1.9M to Bring Ad Mediation to DOOH Screens
Shinka closes a €1.9M seed round to build a programmatic mediation layer for DOOH, aiming to replace manual bookings with real-time auctions.
Ocean Outdoor Launches Birmingham's Largest DOOH Installation With Nintendo Campaign
Ocean Outdoor's new 500sqm Lancaster Circus screen in Birmingham debuts with Nintendo content, part of a long-term council OoH contract.
GSTV Survey Ties Holiday Errands to Impulse Buys at Fuel Stations
GSTV's Consumer Pulse survey finds holiday errands drive unplanned purchases, pointing to opportunities for DOOH ads at fuel stations and convenience stores.
Viooh adds JC Decaux's 254 Baltic Screens to Programmatic DOOH Platform
Viooh and JC Decaux launch a programmatic DOOH partnership covering 254 digital screens in Tallinn, Riga and Vilnius, totalling over 163 million monthly impressions.
New Tradition Acquires Connell Outdoor, Adding Las Vegas Digital Billboards
New Tradition buys Connell Outdoor Advertising, gaining 88 static and digital billboard faces near Las Vegas airport and two near LAX.
JCDecaux Q3 2026 Revenue Up 9.1% as DOOH Nears Half of Sales
JCDecaux reports Q3 2026 revenue growth of 9.1%, with DOOH up 18.5% and programmatic trading up 37.5%, now 45.4% of total revenue.
JCDecaux Tops €1 Billion in Quarterly Revenue, Programmatic Grows 37.5%
JCDecaux's Q3 revenue hit €1.01 billion as digital and programmatic DOOH outpaced the rest of the business, with digital now 45.4% of group revenue.
Frame OOH Rebrands from Harkey Media, Adds New York and Chicago Screens
Frame OOH, formerly Harkey Media, launches as an independent out-of-home platform with new digital displays in Times Square and Chicago.
DoorDash to Buy Instacart for $17B, Reshaping Retail Media Landscape
DoorDash's $17 billion deal to acquire Instacart would combine two retail media platforms, giving grocers wider reach and new ad network options.
Yango Ads Partners With Flyby for Mobile DOOH on Dubai Delivery Vans
Yango Ads and Flyby Advertising team up to sell mobile digital out-of-home ad space on delivery vehicle screens across Dubai.
Home Depot Adds Digital Signage in Multi-Year Hawks Arena Deal
Home Depot becomes State Farm Arena's home improvement partner, expanding digital and LED signage across the Atlanta Hawks venue under a new multi-year deal.
VIOOH Adds JCDecaux's Baltic Digital Network to Programmatic Marketplace
VIOOH's deal with JCDecaux opens 254 digital out-of-home screens across Estonia, Latvia and Lithuania to programmatic DOOH buyers.
IAB Canada to Host Webinar on Video's Role in DOOH Campaigns
IAB Canada's DOOH Committee webinar examines attention research and creative strategy for video in digital out-of-home advertising.
GSTV Survey: Holiday Driving Surge Points to C-Store Screen Opportunity
GSTV survey data shows more holiday errands and driving ahead, signaling opportunity for digital screens at fuel and convenience retailers.
Vue Billboards Embeds Self-Serve DOOH DSP on Crystal Clear Media's Site
Vue Billboards' programmatic DSP is now embedded directly on UK media owner Crystal Clear Media's website, letting advertisers book screens without email.
Pufferfish Deploys Spherical Touch Display for North Face Event
Pufferfish supplied a PufferTouch 600 and custom app for a North Face brand activation in Chamonix, part of a managed rental and install package.
LSKD Uses Fusion Signage to Blend Projection, LED and CMS in Retail Store
Activewear retailer LSKD runs projection, shopfront LED and in-wall screens off one Fusion Signage platform across 36 Australian stores.
Clear Channel Outdoor Renews, Expands Ad Deal at Florida Airport
Clear Channel Outdoor renews its airport ad contract at Northwest Florida Beaches International, adding digital flags and new displays amid a terminal expansion.
VIOOH Adds Adams Outdoor's 460+ Digital Billboards to Programmatic Platform
VIOOH's SSP now offers programmatic access to Adams Outdoor's digital billboard network, spanning 14 US states and over 4.9 billion monthly impressions.
Yango Ads and Flyby Partner on Mobile Digital OOH in UAE
Yango Ads teams up with Flyby to sell ad space on UAE delivery vehicles fitted with digital screens, adding a mobile DOOH option for brands.
National CineMedia Expands Cinema Ad Network to 680+ Screens
National CineMedia adds two exhibitor partners and renews 10 agreements, growing its cinema advertising screen network past 680 locations.
Clear Channel Outdoor Renews Deal, Adds Digital Displays at Florida Airport
Clear Channel Outdoor renews its ECP airport contract, adding double-sided digital displays as the terminal undergoes a modernization through 2029.
UK Ad Spend Forecast Points to Festive Growth for OOH and Retail Media
WARC forecasts UK Q4 ad spend to hit £14bn, with digital out of home up 9.5% and retail media among the fastest-growing channels.
Viooh Adds 460 Adams Outdoor Digital Billboards to Programmatic Marketplace
Viooh signs deal with Adams Outdoor to bring 460+ digital billboards across 14 US states into its programmatic DOOH marketplace.
Helsinki Votes to Ban Fossil Fuel Out-of-Home Advertising, Delays Rollout to 2035
Helsinki's city council has approved a ban on fossil fuel OOH ads, joining Amsterdam and The Hague, but will wait until current contracts expire in 2035.
Clear Channel Outdoor, Outfront Run Joint DOOH Cancer Screening Campaign
Clear Channel Outdoor and Outfront Media ran a joint digital out-of-home campaign in October backing the Million Mammograms initiative.
Airports Push Bigger LED Landmarks as DOOH's Premium Segment
Invidis highlights airport digital-out-of-home as OOH's top-tier segment, citing giant LED towers at Seoul and LAX and strong passenger dwell times.
Gila River Casinos Expands DOOH Push With LED, Wallscape and Projection Boards
Gila River Resorts & Casinos adds LED, wallscape and projection displays across Arizona and Las Vegas in its latest out-of-home brand campaign.
Clear Channel Outdoor Renews and Expands Northwest Florida Airport Deal
Clear Channel Outdoor renews its advertising deal at Northwest Florida Beaches Airport, adding digital flags and new media as the terminal expands.
WOO President: Distrust in Social Media Could Boost OOH Ad Share
WOO's Tom Goddard says eroding trust in social media and AI content gives Out of Home an opening, but measurement and adtech gaps must close first.
DNA Vibe Runs Brooke Burke Wellness Campaign on Times Square Digital Billboard
Wearable red light therapy brand DNA Vibe places a Brooke Burke-fronted ad on a Times Square digital billboard to reach a mass audience.
Samsung Runs DOOH SSD Campaign Across Times Square, Piccadilly, Hong Kong
Samsung used Times Square, Piccadilly Lights and Hong Kong DOOH screens to push its SSD brand, an unusual category for premium large-format ad placements.
Oxford Street Pedestrianisation Forces Removal of 12 Bus Shelters, Digital Panels Stay
TfL removes 12 bus shelters from newly pedestrianised Oxford Street, but JCDecaux's digital ad panels stay in place as free-standing units.
Clear Channel Outdoor and Outfront Run Joint DOOH Breast Cancer Campaign
Clear Channel Outdoor and Outfront Media use digital billboards for the Million Mammograms Challenge during Breast Cancer Awareness Month.
Clear Channel Outdoor, OUTFRONT Run DOOH Campaign for Million Mammograms
Clear Channel Outdoor and OUTFRONT Media are running digital billboard creative nationwide for the Million Mammograms Challenge this October.
Vistar Media Study: Store Locator Placement Lifts DOOH Visit Intent
Vistar Media research with Omnicom and Annalect finds store locators on DOOH creative boost visit and purchase intent, with placement and design driving results.
Veridooh Named Independent Verification Partner for Haymarket's Haylo pDOOH Unit
Veridooh will independently verify programmatic DOOH campaigns run by Haymarket Media's Haylo unit, using its SmartCreative tracking technology.
GSTV Names Claire Wyatt Chief Growth Officer for Retail Media Push
GSTV, a US convenience and fuel digital media network, hires former Trade Desk and Albertsons Media Collective exec Claire Wyatt as Chief Growth Officer.
SNA Displays Adds Outdoor LED Screen at Tysons Corner Center Plaza
SNA Displays has installed a 3.9mm outdoor LED screen at Tysons Corner Center's Penfed Plaza, adding to the mall's existing digital media network.
AdXact and Viooh Link Platforms for Programmatic DOOH Buying
AdXact's DSP now connects to Viooh's DOOH supply-side platform, giving advertisers programmatic access to Viooh's screen inventory across several regions.
LISNR Ultrasonic Audio Tech Now Integrates With Samsung VXT Signage
LISNR's data-over-audio integration with Samsung VXT lets digital displays send ultrasonic tones to shopper phones, triggering promotions without QR codes.
JCDecaux Research Finds Disabled Audiences Underrepresented in OOH Ads
JCDecaux Reach research finds disabled people are heavy OOH viewers but rarely see themselves represented in campaigns, citing a clear commercial opportunity.
QMS Runs Trans-Tasman DOOH Campaign for Vitasoy Across ANZ Networks
QMS and Halfdome deliver a combined Australia-New Zealand DOOH campaign for Vitasoy, spanning street furniture, transit and large format networks.
DOOH Adoption Triples as Brands Report Strong Profitability
New data from Keen Decision Systems and Accretive shows DOOH adoption tripling, with 89% of investing brands reporting profitable returns.
Adtech Firm Primis Targets Rival's Office Block on LinkNYC Kiosks
Primis bought 30+ LinkNYC kiosks near a competitor's Midtown offices for a month-long DOOH campaign timed to Advertising Week.
Spar Taps Footprints AI to Unify Retail Media Across 13,500 Stores
Spar International partners with Footprints AI to centralize campaign planning across in-store screens, radio, apps and POS data in 50 regions.
Booker Wholesale Deploys 500 Sony Bravia Displays for Retail Media Network
Booker Wholesale has installed 500 Sony BZ35L displays across 100 UK cash-and-carry sites, built as a retail media network for brand advertising.
Emirates, Dubai Airports and JCDecaux Launch VIP Arrivals Digital Gate at DXB
A new premium DOOH installation at Dubai Airport's Terminal 3 targets Emirates First and Business Class arrivals with six large-format digital faces.
MMG Signs OUTFRONT Media Deal to Add U.S. DOOH Inventory
Multiply Media Group strikes a pilot deal with OUTFRONT Media, letting UAE, UK and Saudi clients add U.S. digital out-of-home inventory to campaigns.
Western Union Taps Screenverse to Sell Its DOOH Network Programmatically
Western Union partners with Screenverse to open programmatic access to its 2,600-screen financial services DOOH network across the US.
Study: DOOH Adoption Triples as Advertisers Chase Higher Marginal ROI
New research from Keen Decision Systems and Accretive finds DOOH adoption tripled in a year, with marginal ROI outperforming social and display.
QMS Signs Seven Launch Brands for SHOP Retail OOH Network in Australia
QMS names Ford, Cbus, MYOB and others as launch partners for SHOP, a 1,300-plus screen retail out-of-home network combining two existing chains.
Bauer Media Buys German DOOH Firm Eisbach Media From Goldbach
Bauer Media Group agrees to acquire Eisbach Media, gaining marketing rights to roughly 1,500 DOOH screens in Germany from Swiss parent Goldbach.
Adxact DSP Integrates With Viooh to Expand Programmatic DOOH Buying
Adxact's DSP now plugs into Viooh's SSP, giving advertisers programmatic access to DOOH inventory across the US, EMEA, Latin America and airports.
Mobile Billboard Operator Hyped Media Joins Australia's OMA
Hyped Media, which runs LED billboard trucks across Australia, joins the Outdoor Media Association to gain access to MOVE audience measurement data.