Section
Retail media
Retail Media Ad Spend Forecast to Hit $200B in 2026, WARC Says
WARC Media forecasts global retail media spend at $200.4B in 2026, with in-store screens flagged as an underdeveloped growth opportunity.
E Ink Pilots Color E-Paper Signage at Tokyo Station Through 2027
E Ink and JR Central Agency test Spectra 6 color e-paper displays at Tokyo Station, targeting transit ad digitization and low power draw.
National CineMedia Q2 Revenue Up 12.7% Ahead of Captivate Deal
NCM's cinema ad network revenue rose to $58.4 million in Q2 as attendance grew, with the Captivate acquisition set to add office and residential screens.
BackLite UK Adds Chiswick Towers to Landmark DOOH Portfolio
BackLite UK expands its Landmark Series with Chiswick Towers, twin LED structures near Heathrow, adding large-format DOOH inventory to its London network.
WARC: Retail Media Ad Spend to Hit $200bn as Growth Slows, In-Store Screens Underused
WARC Media forecasts global retail media spend nearing $200bn in 2026, but warns of slowing growth, Amazon dominance and underused in-store screen opportunities.
TFG's Foschini Opens Flagship With LED-Heavy Store Design in Durban
Foschini's new 2,000 sqm Durban flagship uses an oval LED entrance piece, a checkout LED wall and portrait displays throughout the store.
Ocean Outdoor Donates Digital OOH Space to Manchester Children's Charity Campaign
Ocean Outdoor and McCann gift digital advertising space and creative work for a Reuben's Retreat charity campaign running on Manchester screens through August.
Broadsign Report Says Programmatic DOOH Advertiser Base Is Broadening
Broadsign's 2026 Programmatic DOOH Trends Report claims the channel has moved past early adopters, with buyer signals now shaping inventory decisions.
OOH Ad Revenue Tops $3 Billion in Quarter as DOOH Grows 18.5%
OAAA data shows US out-of-home ad revenue hit $3.16 billion in Q2, with digital OOH up 18.5% and now 38.4% of total spend.
Intersection Hits 50 Digital Screens on Chicago's Divvy Bikeshare Network
Intersection has installed its 50th digital screen at Divvy bikeshare stations in Chicago, expanding a DOOH network it says reaches 5 million people monthly.
Canadian OOH Revenue Hits $259M in Q2, Transit Leads Growth
COMMB reports Canadian OOH revenue grew 21.1% in Q2 2026 to $259 million, with transit and place-based screens posting the strongest gains.
Creative Realities Takes Over Albertsons Retail Media Network from Stratacache
CRI is migrating 3,000 Albertsons retail media screens from Stratacache, with 1,000 stores moving to its CMS by end of September.
GSTV Adds Shinka Mediation Layer for Programmatic Ad Sales
GSTV partners with Shinka to connect its national video network to more SSPs and DSPs, aiming to boost programmatic ad yield with added bid transparency.
IAB UK: Digital to Reach 76% of UK Outdoor Ad Spend by 2031
IAB UK forecasts DooH will hit 76% of UK outdoor ad spend by 2031, citing programmatic growth and record 2025 investment of £964 million.
Doceree and Lemma Launch Addressable DOOH Product for Healthcare Ads
Doceree and Lemma partner on Trigger DOOH, a programmatic product tying healthcare out-of-home ads to clinical signals like patient check-ins.
Displayce Adds AI Agents to DOOH Planning Platform
Displayce launches AI agents for DOOH campaign planning, integrating with ChatGPT and Claude via Model Context Protocol.
TouchSource, Smartify Media Partner on Wayfinding and Ad Monetization
TouchSource's wayfinding tech will integrate with Smartify Media's DOOH network to help property owners run ads and manage content in one platform.
Medik8 Debuts Motion-Reactive Digital Storefront in NYC
Skincare brand Medik8 unveils an interactive, motion-activated digital window display in Manhattan, built with Quan Media and Visual Feeder.
National CineMedia to Buy Captivate for $275 Million, Adding Office and Residential Screens
NCM is acquiring office and residential DOOH network Captivate for $275 million, creating a combined platform of over 48,000 screens across 185 US markets.
Intersection's Irlx Strikes Sales Partnership With Kevani on LA Digital OOH
Irlx and Kevani form a sales partnership pairing large-format digital billboards with experiential activations across Los Angeles for advertisers.
Airwallex Streams Live FX Rates Into oOh!media's Digital OOH Network
Airwallex and oOh!media use a live API integration to show real-time exchange rates on digital out-of-home screens targeting business audiences.
JOLT Data: Australian Consumers Most Likely to Switch Brands in Summer
JOLT's first-party audience data shows most Australians reassess providers over summer, a seasonal window the DOOH and EV charging network is pitching to advertisers.
India's Largest DOOH LED Screen Debuts in Hyderabad
A 586 sq metre L-shaped Absen LED display, billed as India's largest DOOH screen, has launched at Hyderabad's SAS Tower.
JCDecaux New Zealand Expands SMARTFRAME Network to 50 Sites
JCDecaux New Zealand's SMARTFRAME digital OOH network hits 50 sites, with four more launching this quarter across Auckland, Whangārei and Dunedin.
NCM to Acquire Elevator Ad Network Captivate for $275 Million
National CineMedia is buying Captivate Holdings, combining cinema and elevator/lobby digital screens into a 48,000-screen DOOH platform.
JCDecaux Retains Hamburg Street Furniture Contract, Digital Expansion Continues
JCDecaux subsidiary Wall GmbH renews Hamburg's main advertising contract, covering 2,200 bus shelters and further digitisation of City Light Poster assets.
JCDecaux Subsidiary Wall Renews 15-Year Hamburg Transit Ad Contract
Wall, JCDecaux's German unit, wins a 15-year deal covering Hamburg's 2,200 transit shelters and 1,710 digital and analog ad displays.
Lemonade Insurance Deploys Roadside Digital Sign to Praise Safe Drivers
Lemonade Insurance and Cash Studio installed a pink digital sign near Austin that flashes speed-related messages to drivers in real time.
Samsung Runs Airport DOOH and Bus Wraps to Launch Galaxy Z Fold8
Samsung pairs a large-format digital display at Incheon Airport with wrapped buses across Seoul to promote the Galaxy Z Fold8 launch.
QMS Study Claims DOOH Needs Just 1 Second of Attention to Work
QMS and Amplified's new attention study says DOOH drives brand and sales impact after about one active second of viewing, far less than other digital channels.
AI Startups Drive San Francisco Billboard Prices to $250,000 a Month
AI companies are paying record sums for premium OoH billboard sites along San Francisco's 101 corridor, reviving demand for outdoor ad inventory.
Delhi's Social Tree Landmark Repositions as Premium DOOH Site
Delhi's four-sided Social Tree installation is drawing major advertisers as it shifts from photo-op landmark to a large-format DOOH ad platform.
Times OOH Upgrades Mumbai Metro Line 1 to 75-Inch DooH Screens
Times OOH replaces 55-inch platform screens with 75-inch displays across nine Mumbai Metro Line 1 stations, standardizing its transit DooH network.
TouchSource, Smartify Team Up to Monetize Wayfinding Displays
TouchSource wayfinding displays can now run programmatic DooH ads through Smartify Media's network, letting property owners earn extra revenue.
oOh!media Rolls Out New Zealand's First LED Bus Shelter Network in Christchurch
oOh!media is replacing LCD bus shelter screens with 75-inch LED panels across Christchurch, with 110 sites due by mid-2027.
DOmedia Adds Reveal's Brand Lift Measurement to OOH Platform
DOmedia integrates Reveal's Brand Lift tool into its OOH platform, letting agencies measure campaign impact on awareness and recall without leaving the workflow.
OUTFRONT Media Signs Multi-Year OOH Deal With New York Jets
OUTFRONT Media becomes exclusive out-of-home partner for the New York Jets, linking stadium sponsorships to its transit and digital OOH network.
Academy Sports Launches Retail Media Network Across Stores and Web
Academy Sports + Outdoors debuts Academy Retail Media, linking in-store and online ads to sales data across its 320-plus U.S. stores.
LED Truck Media Expands Glasses-Free 3D Truck Fleet to NY, LA, Las Vegas
LED Truck Media is bringing its anamorphic 3D LED trucks to New York, Los Angeles and Las Vegas, offering mobile out-of-home advertisers a portable alternative to fixed 3D billboards.
Broadsign Report: Programmatic DOOH Spend Spreads Across Sectors
Broadsign's 2026 Programmatic DOOH Trends Report shows spend spanning many advertiser categories, standard formats and custom PMP deals dominating.
PQ Media Forecasts DOOH Ad Spend Growth to Accelerate to 15.3% in 2026
PQ Media projects global digital out-of-home ad spending growth will rebound in 2026, fueled by sports events, retail media and programmatic buying.
Outfront Signs Multi-Year DOOH Deal With New York Jets
Outfront Media becomes exclusive OOH partner for the New York Jets, pairing MetLife Stadium sponsorship with citywide digital billboards and transit media.
Clear Channel Outdoor Posts Q2 Revenue Growth, Completes Europe Exit
Clear Channel Outdoor's Q2 revenue rose 8.7% as it sold its Spanish business, closing its European exit ahead of a $6.2 billion take-private deal.
BMW Runs Branded Spider-Man Animation on Car Control Displays
BMW pushed a Spider-Man branded animation to in-car Control Displays tied to a film promotion, raising questions about screens as new DOOH ad surfaces.
PQ Media Forecasts 15.3% Global DOOH Growth in 2026 on Elections, Olympics, World Cup
PQ Media's new forecast projects global DOOH ad spending growth accelerating to 15.3% in 2026, though tariffs and Hormuz Strait disruptions threaten screen supply chains.
TPS Engage Rebrands as Blindspot, Pitches Self-Serve DOOH Booking
TPS Engage has rebranded to Blindspot, a self-serve platform for booking digital billboards by the hour across 3 million screens in 50+ countries.
Interstate Outdoor Moves to Direct Programmatic Access via Perion, Vistar, Place Exchange
Interstate Outdoor Advertising drops third-party representation for direct SSP integrations with Perion, Vistar Media and Place Exchange, opening its Northeast DOOH inventory to programmatic buyers.
Ocean Outdoor Retains Canary Wharf DOOH Contract, Plans AR Push
Ocean Outdoor keeps its Canary Wharf DOOH deal after a competitive tender and plans augmented reality experiences across the district's 40-plus screens.
ZetaDisplay to Build Copenhagen Airport's Ad Media Platform
ZetaDisplay will deploy Engage Suite and seven hero displays for Copenhagen Airport's new commerce media platform, set to launch in 2027.
Eletromidia and Impulso Link Pharmacy Screens With Street OOH in Brazil
Eletromidia partners with RD Saude's Impulso to connect pharmacy digital screens with outdoor and elevator ad inventory across 903 stores in Brazil.
Hulu Turns Empty LA Storefront Into Projection-Mapped Ad for The Testaments
Hulu and Publicis used architectural projection mapping to turn a vacant Melrose Avenue storefront into a promotional dollhouse for The Testaments.
Clear Channel Outdoor Expands Anti-Trafficking Billboard Campaign Nationwide
Clear Channel Outdoor, A21 and Compass Connections took the 'Can You See Me?' billboard campaign to 25 U.S. markets on digital and printed boards.
QMS Rebuilds Auckland Landmark Billboard 'The Victoria' with Daktronics Screen
QMS NZ has rebuilt its Auckland landmark 'The Victoria' with a new 8m x 16m Daktronics screen at the busy Midtown intersection.
Academy Sports + Outdoors Launches Retail Media Network
Academy Sports + Outdoors debuts Academy Retail Media, a retail media network spanning stores, e-commerce and offsite channels with closed-loop sales measurement.
Open Media Becomes Exclusive OOH Partner Across All BOXPARK Sites
Open Media extends its BOXPARK deal to cover all six UK sites, taking over digital screens, banners and experiential media across the estate.
Viooh Adds Brazil's B-Drops Network to Programmatic DOOH Marketplace
Viooh's SSP gains 7,680 Brazilian screens from B-Drops, adding gym, salon and barbershop inventory to its global programmatic platform.
Eletromidia and Impulso Link DOOH Ads to Pharmacy Checkout Screens in Brazil
Eletromidia's outdoor network now connects to Impulso's 14,000 in-store screens at RD Saúde pharmacies, with closed-loop sales measurement.
Glasses Retailer Hires 25 LED Billboard Trucks to Protest Google Ads Bill
Blacksheep.io deployed 25 mobile LED billboard trucks outside Google's NYC HQ to protest a disputed $77,000 ad bill, spotlighting DOOH as a grievance channel.
Backpackster and Quividi Test Attention Metrics on Wearable DOOH at World Cup
A wearable DOOH campaign at SoFi Stadium paired Backpackster's mobile screens with Quividi's audience analytics to measure attention, not just impressions.
OAAA, Ad Council and NHTSA Ask DOOH Operators to Run Hot Car Death PSA
OAAA is partnering with the Ad Council and NHTSA on a digital out-of-home PSA campaign urging operators to air heatstroke prevention ads this summer.
Mobile LED billboard trucks pitched as ad revenue tool for food trucks
Can't Miss Us says its digital billboard trucks can promote food trucks or sell ad space to other brands, with GPS tracking and remote creative updates.
Billy Sims BBQ Standardizes Digital Menu Boards on Novisign CMS
Barbecue chain rolls out Novisign across 30 US locations, centralizing menu board updates while letting franchisees keep local pricing and menu variations.
Eyewear Startup Hires 25 LED Trucks to Protest Google Outside HQ
Blacksheep used 25 synchronized LED billboard trucks to protest Google's Chelsea office, saying a search glitch cost it $100,000.
Backpackster and Quividi Report Attention Metrics From World Cup Mobile DOOH Test
Mobile DOOH firm Backpackster and audience measurement company Quividi report verified attention data from a World Cup activation outside SoFi Stadium.
Spark, Visit Lauderdale Take Over 22 Digital Screens at NYC Oculus
Spark and Visit Lauderdale ran a month-long OOH campaign across all 22 large-format digital screens at the Oculus in New York City.
Kiehl's Rolls Out Permanent Interactive Smart Mirrors to Five More Markets
Kiehl's expands smart mirror installations from a New York pilot to permanent fixtures in UK, UAE, Singapore, Malaysia and China stores.
Paris Shopping Center Westfield Forum des Halles Installs Larger Infiled LED Screen
Westfield Forum des Halles in Paris replaced its Place Carrée LED display with a larger 2.5mm pixel pitch Infiled screen during overnight installs.
Big Happy Launches Dynamic Creative Optimization for 3D DOOH
Big Happy adds dynamic creative optimization to 3D digital-out-of-home, letting ads shift by weather and location data.