Section
Retail media
Adtech Firm Primis Targets Rival's Office Block on LinkNYC Kiosks
Primis bought 30+ LinkNYC kiosks near a competitor's Midtown offices for a month-long DOOH campaign timed to Advertising Week.
Spar Taps Footprints AI to Unify Retail Media Across 13,500 Stores
Spar International partners with Footprints AI to centralize campaign planning across in-store screens, radio, apps and POS data in 50 regions.
Booker Wholesale Deploys 500 Sony Bravia Displays for Retail Media Network
Booker Wholesale has installed 500 Sony BZ35L displays across 100 UK cash-and-carry sites, built as a retail media network for brand advertising.
Emirates, Dubai Airports and JCDecaux Launch VIP Arrivals Digital Gate at DXB
A new premium DOOH installation at Dubai Airport's Terminal 3 targets Emirates First and Business Class arrivals with six large-format digital faces.
MMG Signs OUTFRONT Media Deal to Add U.S. DOOH Inventory
Multiply Media Group strikes a pilot deal with OUTFRONT Media, letting UAE, UK and Saudi clients add U.S. digital out-of-home inventory to campaigns.
Western Union Taps Screenverse to Sell Its DOOH Network Programmatically
Western Union partners with Screenverse to open programmatic access to its 2,600-screen financial services DOOH network across the US.
Study: DOOH Adoption Triples as Advertisers Chase Higher Marginal ROI
New research from Keen Decision Systems and Accretive finds DOOH adoption tripled in a year, with marginal ROI outperforming social and display.
QMS Signs Seven Launch Brands for SHOP Retail OOH Network in Australia
QMS names Ford, Cbus, MYOB and others as launch partners for SHOP, a 1,300-plus screen retail out-of-home network combining two existing chains.
Bauer Media Buys German DOOH Firm Eisbach Media From Goldbach
Bauer Media Group agrees to acquire Eisbach Media, gaining marketing rights to roughly 1,500 DOOH screens in Germany from Swiss parent Goldbach.
Adxact DSP Integrates With Viooh to Expand Programmatic DOOH Buying
Adxact's DSP now plugs into Viooh's SSP, giving advertisers programmatic access to DOOH inventory across the US, EMEA, Latin America and airports.
Mobile Billboard Operator Hyped Media Joins Australia's OMA
Hyped Media, which runs LED billboard trucks across Australia, joins the Outdoor Media Association to gain access to MOVE audience measurement data.
AdXact DSP Integrates VIOOH's Programmatic DOOH Inventory
AdXact's demand-side platform now plugs into VIOOH's supply-side platform, giving advertisers programmatic access to premium DOOH screens.
i-media Rolls Out ANPR-Based Real-Time Audience Targeting on UK Motorways
i-media launches ANPR Audiences, using number plate recognition and data matching to target motorway service station screens, debuting with a Lloyds Bank campaign.
Cotswold Outdoor Deploys 149 Screens, Sells Ad Space to Nike, HOKA
Cotswold Outdoor Group has installed 149 in-store screens across 23 UK stores on Broadsign, turning front-of-store space into retail media.
OAAA Launches Technical Advisory Council for OOH Automation
OAAA forms a Technical Advisory Council to tackle data standards, workflow automation and AI integration across out-of-home advertising systems.
QMS Extends Essendon Airport Contract, Adds Major Digital Billboard
QMS renews its Nettlefold deal for Essendon Airport, adding a 20m x 6.4m digital billboard and converting more static sites to digital.
Rockbox USA Launches Digital Screen Network in Independent Music Venues
Rockbox USA plans 600 digital screens across 150 independent music venues in 20 US cities, using Broadsign to power content and ad serving.
Study: Office DOOH Screens Draw 3.4x More Attention Than Other Venues
Lumen Research finds ECN's office digital 6-sheet screens outperform roadside, retail and transit DOOH on attention and brand recall.
Ströer's Blowup Media Builds Walk-Through LED Tunnel for Düsseldorf Christmas Market
Blowup Media is installing a 6-meter immersive LED tunnel with sensor interactivity and scent effects at Düsseldorf's Königsallee Christmas market.
Elevator Ad Network Vertical City Reaches 10,000 Screens
Vertical City says its elevator screen network has hit 10,000 displays across the US and Canada, with plans to lead the category by 2027.
Yodeck Data: Playlists Dominate Retail Screens, Weather Apps Lead Rankings
Yodeck's retail digital signage report finds playlists on 74% of screens and reports a 25% sales lift from promoted products, per customer survey data.
Australian Out of Home Revenue Up 8.78% in Q3, DOOH Holds 77% Share
Australia's Outdoor Media Association reports Q3 2026 OOH revenue of $376 million, with digital screens accounting for 77 percent of total spend.
Cieslok Group Adds Three Digital Billboards to Montréal Network
Cieslok Group launches three new digital spectaculars in Montréal, adding 442,000 daily impressions and pushing the network past 1.24 million.
Screenverse Named Exclusive Programmatic Partner for Western Union's DOOH Network
Screenverse becomes exclusive programmatic partner for Western Union's 2,600-screen DOOH network across 124 US financial services and retail locations.
Clear Channel Outdoor Donates Digital Billboards for Afterschool Campaign
Clear Channel Outdoor is running student-designed artwork on nearly 2,000 digital billboards in 25 markets to support Lights On Afterschool.
WARC: Global DOOH Ad Spend to Grow 13.7% in 2026, Reaching $21.7 Billion
WARC forecasts DOOH ad spend will hit $21.7 billion in 2026, growing 13.7%, as retail media and digital channels outpace overall ad market growth.
M Core Takes Full Ownership of Smart Media Group, Names New CEO
M Core Ventures buys out founder Mark Catterall's remaining stake in UK DOOH operator Smart Media Group as it names Steve White CEO.
Seedtag Uses LED Trucks With Robot Props to Promote Ad Philosophy in Manhattan
Ad tech firm Seedtag ran mobile billboard trucks with humanoid robots through Manhattan during Advertising Week, pushing back on data-driven ad targeting.
Vertical City Hits 10,000 Elevator Screens, Targets North America's Biggest Network
Toronto's Vertical City reaches 10,000 elevator DooH screens via manufacturer partnerships, aiming to be North America's largest network by early 2027.
Vertical City Grows Elevator Screen Network to 10,000 Displays
Vertical City says its elevator screen network has hit 10,000 displays across the US and Canada, fueled by deals with elevator OEMs including KONE.
Land O'Lakes Takes Rural America Imagery to Times Square via Clear Channel Outdoor
Land O'Lakes, Getty Images and Clear Channel Outdoor launch a DOOH campaign in NYC using rural imagery, citing research gaps in rural representation.
DPAA Summit to Tackle Sports Marketing and Fan Engagement in DOOH
DPAA's Oct. 13 Global Video Everywhere Summit in New York will feature MLS and Mediahub executives discussing DOOH strategy tied to the 2026 World Cup.
Intersection Adds Six Creators to LinkNYC Content Network
Intersection is adding six social media creators to its LinkNYC Creator Network, pushing their content to more than 4,000 public screens across New York City.
BBC Studios Takes Over Piccadilly Lights for Blue Planet III Launch
BBC Studios used Ocean Outdoor's Piccadilly Lights to premiere Blue Planet III, filling over 780 square meters of LED with 3D sea-life effects.
Adwave's AI Ad Platform Lands on Evergreen Digital Media's DOOH Networks
Adwave's WaveRunner ad platform gets funding and distribution through Evergreen Digital Media's NTV360, N-Compass TV and OnPremise Networks.
Vistar Media Adds T-Mobile Carrier Data to DOOH Ad Platform
Vistar Media now offers advertisers T-Mobile first-party carrier data for audience targeting on its DOOH demand-side platform, exclusive to its DSP.
Ocean Outdoor Launches 166 sqm LED Screen in Leicester Square
Ocean Outdoor's new Leicester Square screen, The Curve, adds 166 sqm of LED to the West End DOOH landmark, built with ClearLED technology.
Cotswold Outdoor Expands In-Store Retail Media Network With Broadsign
UK retailer Cotswold Outdoor Group scales its retail media network to 149 screens across 23 stores using Broadsign's CMS and ad server, built by integrator IUF.
Horror Film Uses Digital Billboard Stunt With Mist and Sound in London
A Spitalfields Market digital billboard for horror film Other Mommy triggered mist, sound and lighting effects to make Jessica Chastain's poster appear to cry.
Cotswold Outdoor Rolls Out 149-Screen Retail Media Network with Broadsign
Cotswold Outdoor Group deploys 149 screens across 23 UK stores via Broadsign and IUF, linking in-store ads with online channels through Zitcha.
Ocean Outdoor Installs 166 m² Curved LED Screen in Leicester Square
Ocean Outdoor's new ClearLED screen, The Curve, adds 166 m² to Leicester Square's DOOH inventory, joining two existing portrait displays for 240 m² total.
Ocean Outdoor Study: Landmark OOH Screens Lift Brand Perception 88%
Ocean Outdoor research finds iconic digital OOH sites like Piccadilly Lights outperform standard outdoor and even TV on key brand perception measures.
Pranos Eyes Programmatic Ads for Car Window Hologram Displays
Pranos plans an API and media control system to bring programmatic DOOH advertising to its HoloGlass car window projection product.
Cotswold Outdoor Rolls Out 149 Screens Across 23 Stores for Retail Media Push
Cotswold Outdoor deployed 149 digital displays across 23 UK stores with Broadsign and IUF, linking in-store screens to its wider retail media network.
Luxury Brokerage The Agency Deploys Smartify Digital Signage Network
The Agency's real estate offices adopt Smartify Media's digital signage, turning storefronts into ad-supported DOOH displays for listings and brand content.
Vistar Media Adds T-Mobile Carrier Data to DOOH Ad Targeting
Vistar Media, owned by T-Mobile Advertising Solutions, expands audience segments built on carrier data for programmatic DOOH campaign targeting.
Curved 700sqm LED Screen 'La Reina' Lights Up Panama City Intersection
A 700-square-meter curved LED display in Panama City has logged about nine million impacts in three months, operators say.
Viooh, TuMedio Partner on Programmatic DOOH in Spain, Portugal
Viooh adds TuMedio's 500+ screen network across Spain and Portugal to its programmatic DOOH platform, covering airports, roads and city centers.
Ströer Launches 530-Square-Meter 3D DooH Screen on Hamburg's Reeperbahn
Ströer's new Lighthouse screen on Hamburg's nightlife strip tops 530 square meters, launching with exclusive 3D campaigns from Penny and Hyundai.
Clear Channel Links OoH Data to LiveRamp and TransUnion Measurement Tools
Clear Channel expands its Radar platform to feed OoH exposure data into LiveRamp and TransUnion, aiming to put outdoor on equal footing in cross-media measurement.
Santos Grills Deploys eyefactive Touchscreen Kiosk at German Supermarket Event
Santos Grills used an eyefactive-powered 49-inch touchscreen kiosk with barcode scanning at a barbecue event in a German EDEKA supermarket.
Dehner Rolls Out Digital Signage and Retail Media to 130 Garden Centres
Dehner is deploying FRAMEN-managed digital screens across 130 Home & Garden stores in Germany and Austria, opening the network to programmatic ad buys.
UGG Launches Localized Fall OOH Campaign in NYC and LA via Jellyfish
UGG's largest out-of-home buy of the year spans digital, transit and programmatic OOH in New York and Los Angeles through October.
IAB/Grocery TV Study: 43% of Marketers Say They Underuse In-Store Media
New IAB and Grocery TV research finds marketers view in-store retail media as full-funnel, but scale and measurement gaps hold back investment.
McDonald's Pilots Third-Party Ads on Drive-Thru Digital Menu Boards
McDonald's is testing third-party advertising on drive-thru boards, kiosks and screens at 450 US restaurants as it builds a retail media network.
Pranos Eyes Programmatic Ads for Car Window Projection System
Pranos plans an API and media-control layer for its HoloGlass car window projector, opening a path to programmatic DOOH advertising.
Viooh Adds 500 Tumedio Screens in Spain and Portugal to Programmatic DOOH
Viooh's SSP now carries over 500 Tumedio screens across Spain and Portugal, adding airport, roadside and billboard inventory for programmatic buyers.
Report: Retail Digital Signage Market to Reach $35.3 Billion by 2030
A new market report projects retail digital signage growth to $35.3 billion by 2030, driven by AI, analytics and smart-store investment.
Cocktail Vision & TOUTDOOH Join Perion's SSP for Programmatic DOOH Buying
French DOOH network Cocktail Vision and TOUTDOOH adds 630 screens to Perion's supply-side platform, opening programmatic access for advertisers.
Encompass Media Group to Sell FRAMEN's WeWork DOOH Network
Encompass Media Group partners with FRAMEN to rep 639 WeWork digital screens across 139 US locations, adding workplace DOOH to its ad inventory.
Dubai Mall Deploys 1,100 Square Meters of Outdoor-Grade LED for Indoor and Outdoor Ads
Emaar Properties installs Infiled MVMK2 LED displays across 50 Dubai Mall locations, using outdoor-rated screens indoors to beat glare from skylights.
WOO Study: Private Marketplaces Drive 76% of Programmatic DOOH Spend
A World Out of Home Organization study finds private marketplace deals and specialist DSPs dominate programmatic DOOH buying globally in 2025.
McDonald's Tests Selling Ads on Drive-Thru Digital Menu Boards
McDonald's is piloting a media network on digital menu boards at 450+ locations, with Geico ads shown and a stated goal of $1 billion in annual revenue.