Frame OOH Rebrands from Harkey Media, Adds New York and Chicago Screens
2026-11-05 · via Digital Signage Today
Harkey Media has rebranded as Frame OOH and used the relaunch to add digital out-of-home inventory in two major markets, according to a press release from the company.
Frame OOH acquired 9 Times Square in New York City and entered the Chicago market by buying digital outdoor advertising inventory. The company now operates in 11 U.S. markets, up from its original base in Phoenix, and has opened a New York City office to support the expansion.
The Times Square relaunch includes a new 27 foot by 66 foot full motion screen at the 9 Times Square location, one of the most visible digital billboard sites in the country and a market where ad space commands premium rates due to foot traffic and tourist volume. In Chicago, Frame OOH picked up four 20 foot by 60 foot digital bulletins along the Tri-State I-294 freeway, plus two static wallscapes, giving it a presence on one of the region's busiest commuter corridors.
"We've spent the last several years building the assets, markets and team. Frame is the brand for where we're going next. We want to own great frames in great markets and give brands a powerful way to show up in the real world," Scott Harkey, CEO of Frame OOH, said in the release.
Matt Molina, president of Frame OOH, framed the rebrand as a growth signal rather than a cosmetic change. "We've built a strong presence across major U.S. markets and see significant opportunity ahead as we continue acquiring, developing and investing in premium OOH assets nationwide," he said in the release.
What it means for operators
For digital signage and DOOH operators, the news is another data point in the ongoing consolidation and expansion of large-format outdoor advertising networks. Frame OOH is positioning itself as an independent platform competing for premium billboard and bulletin locations against larger players like Lamar, Clear Channel Outdoor and Outfront Media, as well as regional operators chasing the same high-traffic corridors.
The release does not disclose the financial terms of the 9 Times Square acquisition or the Chicago inventory purchase, nor does it name the previous owners of those assets. It also does not specify which content management or ad-serving software Frame OOH uses to manage its digital bulletins, a detail that matters for programmatic DOOH buyers evaluating how easily they can transact on the new inventory. The release gives no timeline for further market expansion beyond the 11 markets Frame OOH says it now serves.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
Frame OOH, formerly Harkey Media, has launched as an independent national out-of-home platform and is expanding in New York and Chicago.
Frame OOH has acquired 9 Times Square in New York City, and entered the Chicago market with the purchase of digital outdoor advertising inventory, according to a press release.
"We've spent the last several years building the assets, markets and team. Frame is the brand for where we're going next. We want to own great frames in great markets and give brands a powerful way to show up in the real world," Scott Harkey, CEO of Frame OOH, said in the release.
The Phoenix-founded company now operates in 11 U.S. markets. The relaunch of 9 Times Square features a new 27 foot x 66 foot full motion screen. The Chicago market entrance was marked by the acquisition of four 20 foot x 60 foot digital bulletins on the Tri-State I-294 freeway and two static wallscapes.
The company has also opened a New York City office.
"Frame OOH represents the next chapter of our company," Matt Molina, president of Frame OOH, said in the relesae. "We've built a strong presence across major U.S. markets and see significant opportunity ahead as we continue acquiring, developing and investing in premium OOH assets nationwide."
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