Encompass Media Group Adds WeWork DOOH Network via Framen Deal
2026-11-10 · via Digital Signage Today
Encompass Media Group (EMG) is adding Framen-managed digital out-of-home inventory inside WeWork locations to its advertiser offerings, giving brands another route into workplace environments beyond typical office lobby networks.
According to a press release, the deal makes the WeWork DOOH Network available to EMG's agency and brand partners as part of its broader workplace media portfolio. Framen manages the network's ad operations and technology within WeWork spaces.
The numbers EMG cites are modest but specific: 639 digital screens across 139 WeWork locations, reaching about 2 million visitors annually, according to the release. Screens sit in entrances, elevators, community areas, kitchens and hallways, meaning the inventory is built around repeated daily contact points rather than a single destination screen.
For operators and media sellers watching the workplace DOOH category, this is a distribution and sales-channel story more than a technology one. The release does not describe new hardware, CMS integration details, or screen specifications. It is EMG expanding what advertisers can buy through its existing sales relationships, with Framen supplying the venue and screen network it already operates inside WeWork.
"WeWork brings together a highly valuable professional audience in an environment where people are spending meaningful time throughout the day," Don Winter, co-CEO of Encompass Media Group, said in the release. "For advertisers, that creates an opportunity to build frequency and visibility within the workday itself."
Workplace and coworking DOOH has been a smaller but growing slice of the broader out-of-home market, competing for ad dollars against transit, retail and office-building networks. Shared workspaces offer advertisers a captive, white-collar audience, though the release gives no detail on audience measurement methodology, screen specs, ad formats supported, or pricing, all questions a media buyer would likely ask before committing budget.
The release does not say whether the partnership extends beyond U.S. WeWork locations or whether EMG and Framen plan to add other workplace or coworking operators to the arrangement.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
Encompass Media Group is teaming up with Framen to bring Framen-managed digital out-of-home inventory in WeWork locations to U.S. advertisers.
Through the partnership EMG is making the WeWork DOOH Network available to advertisers as part of its broader workplace media offering, according to a press release.
The network includes 639 digital screens across 139 WeWork locations and reaches approximately 2 million visitors annually. Screens are positioned throughout the workplace environment, including entrance areas, elevators, community spaces, kitchens and hallways.
"WeWork brings together a highly valuable professional audience in an environment where people are spending meaningful time throughout the day," Don Winter, xco-CEO of Encompass Media Group, said in the release. "For advertisers, that creates an opportunity to build frequency and visibility within the workday itself. Our partnership with FRAMEN allows us to bring this workplace media opportunity to our agency and brand partners as part of the broader range of environments available through EMG."
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