Broadsign's Place Exchange Inventory Goes Live on Eskimi DOOH Platform
2026-11-13 · via DailyDOOH
Broadsign and Eskimi have struck a partnership that puts Broadsign's Place Exchange programmatic DOOH inventory into the Eskimi DOOH platform, according to an announcement from the two companies. The integration is live now.
For media owners running Broadsign, this adds another demand channel without requiring separate onboarding work on their end, since the inventory connection runs through Place Exchange, Broadsign's programmatic exchange. For advertisers and agencies, it means one more place to buy Place Exchange supply alongside whatever other programmatic DOOH platforms they already use.
Eskimi describes itself as a global creative and media tech platform. Its DOOH product combines inventory discovery, campaign planning, buying, creative management, and reporting in a single interface, according to the companies. The platform includes an interactive map for browsing screens, filters by location, venue type, audience, and pricing, plus dayparting, weather-based targeting, and what the release calls real-time performance reporting.
The announcement names specific media owners now reachable through the new connection: Bauer Media Outdoor Finland and Ocean Outdoor Finland for roadside, retail, and urban transit screens; Bauer Media Outdoor Poland, IDS Media Poland, and Ströer Polska for urban, healthcare, and transport locations; Elevision Media in the UAE for luxury, commercial, and residential digital screens; Reklam Istanbul Media for roadside billboards, transit hubs, and shopping centers in Turkey; and Provantage (Pty) Ltd for commuter hubs, retail locations, and roadside billboards in South Africa.
That is a geographically scattered list spanning Northern Europe, Central Europe, the Middle East, Turkey, and Southern Africa. The announcement does not say how much inventory each market contributes, what the minimum buy looks like, or whether additional Broadsign-connected media owners will be added later. It also does not disclose commercial terms between the two companies.
John Dolan, Broadsign's vice president of revenue and partnerships, international, said the partnership gives media owners new demand opportunities and gives advertisers simpler ways to reach audiences across premium screens globally. Eskimi CEO Vytautas Paukstys said the deal connects advertisers to more premium inventory and supports the push toward a more accessible, scalable DOOH channel.
For operators already plugged into Place Exchange, this is mainly a distribution story rather than a product change: the same inventory becomes buyable through one more demand-side platform. The practical impact for any individual screen network depends on whether Eskimi's advertiser base actually targets that network's markets and venue types, something this announcement does not address.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
New Broadsign and @EskimiDSP Partnership
Eskimi , described as a global creative and media tech platform, and Broadsign have announced a strategic partnership that brings Broadsign’s programmatic DOOH inventory into the Eskimi DOOH platform.
John Dolan , Vice President, Revenue and Partnerships, International at Broadsign. told us “The addition of programmatic digital out-of-home into the omnichannel media mix is driving the medium’s growth. Our collaboration with Eskimi helps move the needle forward, opening up new demand opportunities for media owners while giving advertisers simpler options for reaching audiences across premium screens and environments worldwide. Partnerships like this help make OOH a more accessible, scalable part of the broader media ecosystem”. The integration brings Place Exchange’s premium inventory into the Eskimi DOOH platform, which combines inventory discovery, campaign planning, buying, creative management, and reporting in one place.
Through Eskimi DOOH, advertisers can now access inventory from leading media owners, including:
Premium roadside, retail, and urban transit environments via Bauer Media Outdoor Finland and Ocean Outdoor Finland.
A wide range of urban, healthcare, and transport advertising locations through Bauer Media Outdoor Poland, IDS Media Poland, and Ströer Polska.
High-impact digital screens in luxury, commercial, and residential locations via Elevision Media in the UAE.
Premium roadside billboards, transit hubs, and shopping centers in major cities in Turkey through Reklam Istanbul Media.
High-traffic commuter hubs, retail locations, and roadside billboards in South Africa through Provantage (Pty) Ltd.
For advertisers, the integration simplifies access to DOOH inventory across multiple countries, reducing the complexity of working with different media owners and buying environments.
“Digital out-of-home is becoming an increasingly important part of modern advertising, and brands expect greater flexibility, transparency, and control over their campaigns,” said Vytautas Paukstys , CEO of Eskimi. “Our partnership with Broadsign supports this evolution by connecting advertisers to more premium inventory and making DOOH a more accessible and scalable advertising channel.”
Advertisers can explore available screens on an interactive map, filter inventory by location, venue type, audience, and pricing, and plan campaigns across multiple markets.
The platform also supports dayparting, weather-based targeting, and real-time performance reporting, giving advertisers greater flexibility and control over their DOOH campaigns. The Place Exchange inventory integration is live and available immediately through the Eskimi DOOH platform.
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