VIOOH Adds GSTV Fuel Retailer Network to Programmatic DOOH Platform
2026-11-12 · via DailyDOOH
VIOOH has signed a deal to bring GSTV's fuel retailer screen network into its programmatic supply-side platform, giving media buyers access to gas station video inventory through existing programmatic workflows rather than direct deals.
GSTV operates screens at more than 29,000 fuel and convenience retailers across the US, according to the companies, including locations run by 7-Eleven, Arco, BP, Casey's, Chevron, Gulf, Citgo, Speedway, ExxonMobil, Shell, Sunoco, Phillips 66, and Marathon. The network reaches 115 million unique adults 18 and older per month, VIOOH says. Content runs as an unskippable, full-sound, four-minute loop, timed to match the average duration of a fuel stop.
For operators and media owners watching the programmatic DOOH market, this is another case of a major point-of-purchase network choosing to route inventory through a third-party SSP rather than building out its own buying stack. VIOOH has been positioning itself as a neutral aggregation layer for premium DOOH in the US, and GSTV's fuel station footprint is a specific and fairly large chunk of inventory to add to that layer. The gas pump screen format is a known category in DOOH, distinct from mall, transit or billboard inventory, mainly because the audience is literally captive for a fixed window and the sound is on by default, something most place-based DOOH cannot claim.
Gavin Wilson, VIOOH's global chief commercial officer, is quoted in the announcement saying the partnership gives buyers access to "full-sound video, a captive audience and coast-to-coast reach" with standard programmatic workflow flexibility. Evan Pfeffer, GSTV's SVP of programmatic, frames it as a way to reach consumers who are "highly attentive, engaged and often just steps away from making a purchase." Both quotes are the companies' own characterizations of the deal and have not been independently verified.
What the announcement does not say is anything about pricing, minimum spend thresholds, measurement methodology behind the 115 million figure, or whether the integration covers all of GSTV's inventory or a subset. It also does not specify a launch date for when buyers can actually start transacting through the integration, only that the partnership has been announced.
For media buyers already running campaigns through VIOOH's platform in other out-of-home categories, the practical effect is one more inventory source to evaluate alongside existing retail, transit and roadside options. For digital signage operators in adjacent sectors, the deal is a reminder that fuel retail remains one of the more actively courted programmatic DOOH categories, competing for the same ad budgets that might otherwise go to retail media networks inside stores.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, has announced a strategic partnership with GSTV, the US national media network engaging targeted audiences at scale across tens of thousands of fuel retailers across the US.
Gavin Wilson , Global Chief Commercial Officer at VIOOH told us “GSTV brings a distinctive advertising environment to programmatic DOOH. Full-sound video, a captive audience and coast-to-coast reach is a rare combination. Through VIOOH, media buyers can now access all three with the flexibility and precision of the programmatic workflows they already use. It’s another important step in building out our US offering.”
The partnership delivers access to screens at more than 29,000 fuel and convenience retailers nationwide, reaching 115MM unique adults 18+ per month. GSTV works with best-in-class convenience partners and retailers including 7-Eleven, Arco, BP, Casey’s, Chevron, Gulf, Citgo, Speedway, ExxonMobil, Shell, Sunoco, Phillips 66, and Marathon. Its content plays as an unskippable, full-sound, four-minute loop, which is the average time it takes a consumer to fill up their gas tank.
“Our network reaches consumers at a moment when they are highly attentive, engaged and often just steps away from making a purchase,” said Evan Pfeffer , SVP, Head of Programmatic at GSTV. “Partnering with VIOOH opens that moment up to a wider community of programmatic buyers, giving brands a simple way to add premium, measurable video to their media plans. We’re excited to help advertisers connect with consumers at scale, across the US.”
Through its integration with VIOOH, buyers can now access GSTV’s inventory through an established programmatic buying workflow, gaining enhanced flexibility, precision targeting, and improved efficiency across GSTV’s national network in the US.
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