Zetadisplay Names Chief of Staff, COO and CPO in Leadership Expansion
2026-09-19 · via invidis
Zetadisplay has appointed three new executives, a Chief of Staff, a Chief Operating Officer and a Chief Product Officer, as CEO Daniel Nergard continues restructuring the digital signage group a year into his tenure.
Johanna Webb takes on the newly created Chief of Staff role, working with Nergard and the executive team on strategic initiatives, governance, KPI tracking and the company's "One Zeta" integration program, which brings acquired businesses under a single Zetadisplay brand. Gustav Guldberg becomes COO, responsible for global operations including customer care, customer experience and content operations, with a mandate to standardize processes across regions. Tobias Gasslander moves into the CPO role, taking charge of product management and R&D.
For operators and partners working with Zetadisplay, the appointments signal a company trying to move from a collection of regional and acquired businesses toward a single, standardized operation. Guldberg's remit in particular, establishing common standards while retaining local market expertise, points to the operational friction that often comes with rolling up multiple acquired signage businesses under one brand. Gasslander's product role suggests Zetadisplay wants a clearer, centralized roadmap for its digital signage offering rather than fragmented development across units.
The moves follow Zetadisplay's acquisition of Retail Media Tools, which expanded its capabilities into retail media, and come as the company says it has secured several large contracts whose revenue is expected to show up in the second half of 2026 and grow further in 2027. The announcement does not name these contracts or give any figures, so it is not possible to gauge their scale.
The backgrounds and prior employers of Webb, Guldberg and Gasslander are not detailed in the announcement, nor is there any information on reporting lines beyond their stated responsibilities. It is also unclear whether these are newly created positions across the board or replacements for departing executives, aside from the Chief of Staff role, which is explicitly described as new.
For a company positioning itself as a pan-European digital signage specialist, the emphasis on a Chief of Staff bridging strategy and execution, plus a COO focused on standardization, reads as an admission that integrating multiple acquired brands under Zetadisplay has been, and remains, a significant operational task. Whether the expanded leadership team translates into faster execution or clearer product direction will likely become evident once the contracts referenced in the announcement start generating reported revenue.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Zetadisplay has appointed a new Chief of Staff, COO and CPO as it continues its transformation under CEO Daniel Nergard. The expanded leadership team is expected to drive execution, innovation, and growth across the digital signage group.
One year after CEO Daniel Nergard joined Zetadisplay, the impact of his leadership is becoming increasingly visible. Building on the organizational streamlining initiated by former CEO Anders Olin, Nergard has accelerated the group’s transformation, integrating acquired businesses under the Zetadisplay brand, expanding capabilities through the acquisition of Retail Media Tools , and strengthening the senior leadership team.
The strategy appears to be gaining traction. Zetadisplay has secured several significant contracts in recent months, with revenues expected to materialize in the second half of 2026 and scale further in 2027.
This week, the digital signage specialist announced three executive appointments aimed at improving execution, operational efficiency, and product innovation. Johanna Webb has been named Chief of Staff, Gustav Guldberg becomes Chief Operating Officer (COO), and Tobias Gasslander takes over as Chief Product Officer (CPO).
According to Zetadisplay, the expanded leadership team will strengthen collaboration across the group and support the company’s long-term growth ambitions.
In the newly created role of Chief of Staff, Johanna Webb will work closely with the CEO and executive team on strategic initiatives, transformation projects, governance, KPI management, and the company’s “One Zeta” integration program.
The appointment reflects a broader trend among larger international companies, where Chiefs of Staff help bridge the gap between strategy and execution.
As COO, Gustav Guldberg will lead Zetadisplay’s global operations, focusing on efficiency, scalability, and closer alignment across regional businesses. His responsibilities include establishing common standards and best practices while overseeing global customer care, customer experience, and content operations.
The role underlines Zetadisplay’s continued efforts to standardize processes across its international footprint while retaining strong local market expertise.
Completing the management reshuffle, Tobias Gasslander has assumed responsibility for Product Management and R&D as Chief Product Officer.
He will lead Zetadisplay’s product strategy and innovation roadmap, ensuring the company continues to evolve its digital signage offering in line with changing customer requirements and market trends.
The appointments are supposed to mark a step in Zetadisplay’s transition toward a more integrated, scalable, and product-driven organization as it prepares for its next phase of growth.
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