Xcellence Display Solutions Names European Leadership as Part of Regional Expansion
2026-11-06 · via DailyDOOH
Xcellence Display Solutions has appointed Tim de Ruiter as Commercial Director and Martin Ware as Managing Director of a newly created European division, the company announced. The moves mark a formal push by the display manufacturer to grow its presence in the region.
De Ruiter is based in the Netherlands and Ware in the UK. Their appointments come alongside new Xcellence offices in the UK, Ireland, Belgium and the Netherlands, which the company says complement its existing locations in New York, Dubai and Hong Kong.
For operators and integrators in Europe, the practical significance is a more visible local footprint from a manufacturer that has largely built its business from Dubai since 2003. Xcellence describes itself as a provider of custom-engineered commercial displays and components, covering dvLED, interactive displays, digital signage, professional monitors, mounting brackets and AV software. The company says it has completed more than 50,000 projects in over 110 countries, with customers including Adidas, Emirates, Rolls-Royce, JCDecaux and Prada.
The announcement does not detail specific product lines, manufacturing changes or investment figures tied to the European expansion, nor does it name additional staff beyond the two leadership hires. It also does not say whether the new offices will handle local assembly, warehousing, service support or purely sales and business development.
Why it matters to buyers
For venues and integrators sourcing dvLED or custom display hardware, a stronger regional presence from a manufacturer can mean shorter lead times, easier access to local technical support, and more straightforward warranty and service handling, assuming the new offices are staffed to deliver that. Xcellence already counts JCDecaux among its customers, which points to some existing relationships in the out-of-home and digital-signage space in Europe even before this formal division was set up.
The appointment of a dedicated Managing Director and Commercial Director for Europe suggests the company intends to compete more directly with established European and Asian display manufacturers already serving retail, hospitality, transport, corporate and education markets on the continent. Whether that translates into new product launches, pricing changes or expanded local inventory is not addressed in the announcement, and will likely become clearer as the new division begins operating.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
Tim de Ruiter and Martin Ware Join Xcellence Display Solutions
Xcellence Display Solutions, a global provider of complete, custom-engineered professional displays and components, has appointed seasoned AV executives Tim de Ruiter and Martin Ware to lead its newly created European division, as the company aims to accelerate its expansion across the region.
Netherlands-based Tim has been appointed Commercial Director, with UK-based Martin taking the role of Managing Director.
Founded in Dubai in 2003, Xcellence has established itself as a trusted global provider and manufacturer of advanced commercial display technologies, including dvLED, interactive displays, digital signage, professional monitors, brackets, AV software and more.
With over 50,000 projects completed across 110+ countries to date – operating in some of the most demanding commercial environments worldwide – Xcellence’s deeply rooted, customer-centric approach has seen it work across an increasingly diverse range of markets, including retail, hospitality, finance and banking, corporate and workplace, education, transport and public spaces. Its customers include global brands such as Adidas, Emirates, Rolls-Royce, JCDecaux and Prada, among many others.
As part of its European expansion, Xcellence has extended its regional presence with offices in the UK, Ireland, Belgium and the Netherlands, complementing its existing locations in New York, Dubai and Hong Kong.
This entry was posted
on Friday, November 6th, 2026 at 08:38 @401 and is filed under DailyDOOH Update . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response , or trackback from your own site.About DailyDOOH Editorial Team Technology Team
AdAI: OOH – Conference Series 2023/2024 2025
AdTECH: OOH Conference Series 2016 – 2022 2022. (Our Eight Events) 2023 2024
Past Events CITY BRIEFINGS The DailyDOOH Gala Awards Returns To New York Thought Leadership Summits
The DailyDOOH Gala Awards Returns To New York
The Software Holocron (Digital Signage, Gesture, Kiosk and Touch)
Categories CEO SPOTLIGHT (101) DailyDOOH Update (15,347) DailyDOOH.net (16) Events (708) Guest Contributions (15) Housekeeping (59) Jobs (81) Scuttlebut (10,389) The Hub (5) Vlog (34) Will Work For Love (42)
Recent Entries Andy Querin Joins Cieslok Group Vanessa Delgado & Naguib Elkhangy Join Whale TV Álvaro Morales Joins ZetaDisplay (Iberia) Jérôme Adolphe Joins @LEDAbsen (France) Tim de Ruiter and Martin Ware Join Xcellence Display Solutions Ben Zinder Joins @PKFOD Investment Banking Marco Pardi Joins @AVIXA (as New CEO) Tonight’s #AVAwards @LeyardEurope #LED Joanie Lemercier & Juliette Bibasse @SparkExpoShow Keynote JCDecaux Q3 2026 Trading Update
Vanessa Delgado & Naguib Elkhangy Join Whale TV
Álvaro Morales Joins ZetaDisplay (Iberia)
Tim de Ruiter and Martin Ware Join Xcellence Display Solutions
Ben Zinder Joins @PKFOD Investment Banking
Joanie Lemercier & Juliette Bibasse @SparkExpoShow Keynote
Meta Register Log in Valid HTML5 WordPress