Viooh Partners with Screenverse to Add 38,000 US DOOH Screens
2026-08-31 · via Digital Signage Today
Viooh, a digital out-of-home supply-side platform, has struck a partnership with Screenverse that adds the company's DOOH inventory to Viooh's programmatic marketplace. For media buyers, that means more premium screen inventory reachable through a single programmatic pipe rather than separate direct deals.
According to a press release, the deal delivers access to more than 38,000 digital screens across the U.S., generating over 7.7 billion monthly impressions. Screenverse's inventory spans a range of environments and is available in major markets including New York, Los Angeles, Chicago, Washington D.C., Dallas-Fort Worth and Philadelphia.
The release does not specify which venue types or screen categories make up the 38,000 screens, nor does it break down impression volume by market. For operators and network owners weighing supply-side partnerships, that lack of detail matters: the difference between airport screens, retail displays and street furniture affects targeting, dwell time and the kind of campaigns advertisers will actually buy against.
Gavin Wilson, global chief commercial officer at Viooh, said the partnership strengthens the company's presence in the U.S. programmatic DOOH market, calling it one of the most important globally. He said Screenverse's network gives media buyers a fast, flexible route to inventory in spaces that matter to their audiences, from the home to the high street.
Montana Accavallo, senior vice president of programmatic and client strategy at Screenverse, said the goal is to make the company's inventory available through all the pathways clients prefer to buy.
For screen operators already carrying Screenverse inventory, the tie-up with Viooh adds another programmatic buying route without requiring new hardware or software changes on their end. It is the kind of supply-side consolidation that has become routine in DOOH as SSPs compete to offer buyers the broadest reach with the fewest separate integrations. The release does not disclose financial terms or a start date for when the inventory becomes live on Viooh's platform.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
Viooh, a global digital out-of-home supply-side platform, has partnered with Screenverse, which provides DOOH inventory to advertisers across a wide range of environments,
The partnership delivers access to more than 38,000 digital screens across the U.S., generating over 7.7 billion monthly impressions, according to a press release.
Inventory is available across major U.S. markets including New York, Los Angeles, Chicago, Washington D.C., Dallas-Fort Worth and Philadelphia.
"This partnership with Screenverse further strengthens VIOOH's presence in the U.S., one of the most important programmatic DOOH markets globally," Gavin Wilson, global chief commercial officer at Viooh, said in the release. "Screenverse's diverse network gives media buyers a fast, flexible route to premium inventory in the spaces that matter most to their audiences, from the home to the high street."
"At Screenverse, our goal is to make our premium inventory available through all the pathways our clients prefer to buy," Montana Accavallo, senior vice president of programmatic and client strategy at Screenverse, said in the release.
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