VIOOH Adds Starlite Media's 800 US Retail Screens to Ad Platform
2026-09-09 · via DailyDOOH
VIOOH has struck a deal to bring Starlite Media's US retail screen network onto its programmatic supply-side platform, giving advertisers automated access to roughly 800 digital displays placed in shopping destinations across the country.
According to the companies, Starlite Media's network delivers more than 650 million monthly impressions from large-format, full-motion screens positioned at entrances, walkways, car parks and exterior walls near grocery, pharmacy and big-box retailers. The network spans more than 70 designated market areas, per the release.
For operators and media owners watching the retail media buildout, this is another sign that shopping-center and parking-lot inventory is being pulled into the same programmatic pipes used for street-level and transit DOOH. VIOOH has been expanding its US footprint through these kinds of supply deals rather than building owned screens, positioning itself as an aggregator that buyers can transact through without negotiating directly with each network owner.
Gavin Wilson, VIOOH's global chief commercial officer, said the partnership "represents a significant expansion into the US retail shopping center environment, offering brands exceptional access to consumers at the critical point of purchase." He said making the inventory available programmatically gives buyers "greater flexibility to connect with valuable retail audiences throughout their shopping journeys."
Danny Gonzalez, Starlite Media's EVP of programmatic, framed the deal from the supply side, saying VIOOH's focus on "curating high-quality, large-format inventory aligns perfectly with our mission" and that the tie-up "makes it easier for advertisers to transact with confidence and access strategically placed screens in high-traffic retail environments."
What's not in the announcement
The release does not specify pricing, minimum spend, or whether the deal is exclusive to VIOOH or one of several SSPs Starlite Media works with. It also does not name the hardware or CMS running the screens, nor does it break out how the 650 million monthly impressions figure was measured or verified. For buyers used to comparing retail media networks on audience measurement standards, that absence is worth flagging before committing budget.
For screen operators outside this specific network, the deal is a reminder that programmatic access is increasingly the default expectation for retail-adjacent inventory. Networks that cannot offer an SSP integration risk being harder to buy against competitors who can.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
VIOOH has partnered with Starlite Media to make their US shopping destinations’ inventory available to advertisers through its programmatic supply-side platform.
The network delivers more than 650 million monthly impressions and is positioned across retail environments including entrances, walkways, car parks and exterior walls near grocery, pharmacy and big-box retailers. Starlite Media’s large-format, full-motion displays are designed to reach consumers during their shopping journeys.
Gavin Wilson , Global Chief Commercial Officer, VIOOH told us “Our partnership with Starlite Media represents a significant expansion into the US retail shopping center environment, offering brands exceptional access to consumers at the critical point of purchase. By making Starlite Media’s large-format inventory available programmatically, we’re giving buyers greater flexibility to connect with valuable retail audiences throughout their shopping journeys and drive greater campaign impact.”
The addition expands VIOOH’s presence in US retail environments while giving advertisers access to Starlite Media inventory through programmatic buying.
Starlite Media adds 800 digital screens across the US. Danny Gonzalez , EVP, Programmatic, Starlite Media said “We’re thrilled to partner with VIOOH, whose focus on curating high-quality, large-format inventory aligns perfectly with our mission. This collaboration makes it easier for advertisers to transact with confidence and access strategically placed screens in high-traffic retail environments. The network gives brands more opportunities to reach audiences where they shop.”
The Starlite Media network covers more than 70 DMAs, with its screens placed in high-traffic shopping locations across the country.
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