VIOOH Adds Adams Outdoor's 460+ Digital Billboards to Programmatic Platform
2026-10-31 · via DailyDOOH
VIOOH has struck a partnership with Adams Outdoor Advertising to bring the latter's digital billboard inventory into VIOOH's programmatic supply-side platform. For media buyers and the operators who manage this inventory, it means Adams Outdoor's boards become purchasable through programmatic channels rather than relying solely on direct or traditional buys.
According to the companies, the Adams Outdoor network covers 14 states and includes more than 460 digital billboards, generating over 4.9 billion monthly impressions. The release describes the inventory as concentrated along highways, commuter corridors and high-traffic roadways, with markets named including Charlotte, Raleigh-Durham, Charleston, Savannah, Norfolk-Virginia Beach, Detroit-Ann Arbor, Grand Rapids, Madison and the Ohio Valley region including Pittsburgh.
Gavin Wilson, VIOOH's Global Chief Commercial Officer, said the deal brings Adams Outdoor's "trusted, high-impact inventory" into the programmatic marketplace, framing it as faster and more flexible access for buyers. Josh Scharfberg, Chief Revenue Officer at Adams Outdoor, said the partnership helps make the company's growing digital network more accessible as it expands its footprint.
This is a supply-side deal, not a new product launch. It adds another regional outdoor operator to VIOOH's roster of programmatic partners, continuing a trend where SSPs compete on the breadth and quality of billboard and DOOH networks they can offer through programmatic pipes. For operators running Adams Outdoor's screens, the practical effect should be exposure to additional demand sources without a change in the physical network itself.
The announcement does not specify deal terms, which DSPs or exchanges will carry the inventory, or a timeline for when programmatic access goes live. It also does not detail whether all 460-plus billboards are included at launch or whether the rollout will be phased by market. Readers wanting operational specifics, such as minimum spend, targeting capabilities or measurement partners, will need to wait for further detail from either company.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
The leading premium global digital out-of-home (DOOH) supply-side platform VIOOH has announced a strategic partnership with Adams Outdoor Advertising, expanding programmatic access to premium digital billboard inventory across the United States.
Gavin Wilson , Global Chief Commercial Officer at VIOOH told us “Billboard advertising built Adams Outdoor’s reputation over decades, and this partnership brings that same trusted, high-impact inventory into VIOOH’s programmatic marketplace. For media buyers, it means faster, more flexible access to some of the country’s most established regional markets, reaching audiences where they live, work and drive.”
The Adams Outdoor network spans 14 states, providing programmatic access to more than 460 digital billboards generating over 4.9 billion monthly impressions. Strategically positioned along major highways, commuter corridors and high-traffic roadways, these premium digital displays connect advertisers with audiences throughout the Southeast, Midwest and Northeast.
“As Adams Outdoor continues to expand its footprint across the country, partnerships like this are essential to making our growing digital network more accessible to advertisers,” said Josh Scharfberg , Chief Revenue Officer at Adams Outdoor Advertising. “By combining our premium locations, strong regional presence and deep market expertise with VIOOH’s programmatic technology, we’re creating more opportunities for brands to connect with audiences at scale, with the flexibility and efficiency today’s advertisers demand.”
Through this partnership, advertisers can access premium digital billboard inventory across key markets including Charlotte, Raleigh-Durham, Charleston, Savannah, Norfolk-Virginia Beach, Detroit-Ann Arbor, Grand Rapids, Madison and the rapidly expanding Ohio Valley region, including Pittsburgh. This extensive regional coverage gives brands the ability to reach consumers across major metropolitan areas, growing communities and heavily traveled transportation corridors.
The partnership simplifies access to high-impact outdoor advertising across multiple U.S. markets, helping brands efficiently reach audiences at scale.
This entry was posted
on Friday, October 30th, 2026 at 08:03 @377 and is filed under DailyDOOH Update . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response , or trackback from your own site.About DailyDOOH Editorial Team Technology Team
AdAI: OOH – Conference Series 2023/2024 2025
AdTECH: OOH Conference Series 2016 – 2022 2022. (Our Eight Events) 2023 2024
Past Events CITY BRIEFINGS The DailyDOOH Gala Awards Returns To New York Thought Leadership Summits
The DailyDOOH Gala Awards Returns To New York
The Software Holocron (Digital Signage, Gesture, Kiosk and Touch)
Categories CEO SPOTLIGHT (101) DailyDOOH Update (15,323) DailyDOOH.net (16) Events (706) Guest Contributions (15) Housekeeping (59) Jobs (81) Scuttlebut (10,386) The Hub (5) Vlog (34) Will Work For Love (42)
Recent Entries Tom Martin Becomes Kinly CEO California Privacy Laws and Implications For #OOH Concert Violinist Annabelle Traves Ice Cream Taster Flyby And @YangoAds UAE #MOOH Partnership VIOOH Partners With Adams Outdoor #ISE2027 @SparkExpoShow #SparkExpo #Spark2027 UK Advertising Festive Quarter Forecast Latest PMA Research Flat Panel Tracking Report DAMODA ‘Automated Drone Show’ IPO Plans Lang AG Drone Summit, November 19
California Privacy Laws and Implications For #OOH
Concert Violinist Annabelle Traves Ice Cream Taster
Flyby And @YangoAds UAE #MOOH Partnership
ISE2027 @SparkExpoShow #SparkExpo #Spark2027
Latest PMA Research Flat Panel Tracking Report
Meta Register Log in Valid HTML5 WordPress