Viooh Adds 500 Tumedio Screens in Spain and Portugal to Programmatic DOOH
2026-09-30 · via invidis
Viooh has struck a deal with Spanish outdoor advertising company Tumedio to bring more than 500 digital screens across Spain and Portugal into its programmatic supply-side platform. For operators and buyers working in Iberian out-of-home, this adds a sizeable new pool of inventory that can now be bought through automated channels rather than direct deals alone.
According to the companies, the Tumedio network generates a reported 320 million monthly impressions. The inventory spans large-format displays, roadside billboards, and screens in airports, fuel stations and parking garages. Tumedio operates in more than 75 cities across the Iberian Peninsula, including Madrid, Barcelona, Valencia, Malaga, Seville, Alicante and Cordoba in Spain, and Lisbon and Porto in Portugal. Its inventory also covers Madrid-Barajas Airport, a high-traffic environment likely to interest advertisers targeting travelers.
The integration means Tumedio's screens are now listed on Viooh's SSP, giving media buyers access to programmatic targeting and campaign optimization tools across that mixed environment portfolio. This is the standard mechanism programmatic DOOH platforms use to open up regional networks to demand-side platforms without requiring buyers to negotiate directly with each media owner.
Gavin Wilson, global chief commercial officer at Viooh, said the partnership connects media buyers with what he called high-quality, flexible inventory in a growing European out-of-home market. Tumedio founder Ignacio Carrascal said the deal gives his company's network more visibility among international media buyers looking for audiences in Spain and Portugal.
For screen operators, the announcement signals continued consolidation of regional DOOH networks onto programmatic SSPs, a trend that has been building across Europe as media owners look to capture ad demand beyond traditional direct sales. The release does not specify deal terms, when the integration goes live, or which demand-side platforms will be able to transact against the new inventory. It also does not detail pricing models or whether the screens support dynamic or data-driven creative beyond standard programmatic targeting.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Viooh has partnered with outdoor advertising company Tumedio to make more than 500 digital screens across Spain and Portugal available for programmatic buying.
The network generates a reported 320 million monthly impressions and includes large-format displays, roadside billboards and screens at airports, fuel stations and parking garages.
Tumedio operates across more than 75 cities in the Iberian Peninsula, including Madrid, Barcelona, Valencia, Malaga, Seville, Alicante and Córdoba in Spain, as well as Lisbon and Porto in Portugal. Its inventory also includes screens at Madrid-Barajas Airport.
The integration makes Tumedio’s inventory available to media buyers through Viooh’s supply-side platform, expanding Viooh’s programmatic DooH offering in the two countries.
“This partnership with Tumedio is an important addition to Viooh’s offering in Spain and Portugal, connecting media buyers with high-quality, flexible inventory in the growing European out-of-home market,” said Gavin Wilson, global chief commercial officer at Viooh.
Ignacio Carrascal, founder of Tumedio, said the integration gives the company’s network greater visibility among international media buyers seeking audiences in Spain and Portugal.
The partnership also lets advertisers use programmatic targeting and campaign optimization across Tumedio’s mix of environments.