ViewSonic Targets 2028 Launch for Chip-on-Glass LED Displays
2026-10-23 · via AV Magazine
ViewSonic says it is working toward bringing chip-on-glass (CoG) LED display technology to the pro AV market within two years, with an all-in-one product targeted for late 2028 if ongoing manufacturing tests go well.
The announcement came from Luke Chen, ViewSonic's global business development director for pro AV, at the opening of the company's new London Solutions Hub in Vauxhall. Chen said CoG moves chip placement from the PCB directly onto the glass substrate, producing a thinner and lighter panel. He said the approach also cuts flicker because every LED is driven by its own transistor, and claimed the technology will use 20% less energy than current LED display technology. The announcement does not specify which existing technology that comparison is measured against.
Chen compared the moment to the shift from CRT to TFT LCD roughly 20 to 25 years ago, describing the industry as being at a similar inflection point. ViewSonic is currently testing CoG with a manufacturer in China, and the 2028 timeline depends on those tests going smoothly. No pricing, panel sizes or pixel pitch details were given.
For operators running LED video walls or fine-pitch displays, lower power draw and reduced flicker would be a meaningful operational improvement if the claims hold up at scale, particularly for venues running displays for long hours such as retail facades or control rooms. But a two-year runway means this is a roadmap signal rather than a product announcement, and ViewSonic is not the only vendor chasing CoG or similar on-glass mounting approaches as LED makers look for ways to shrink pixel pitch and cut cost per unit.
New displays and a demo hub
Alongside the CoG preview, ViewSonic showed off its LDC027 series of 27-inch displays, due later this year. The standard LDC027 has a built-in control box and is aimed at lobbies, reception areas, bank branches and showrooms. The LDC027A swaps that for a concealed, detachable control bar for retail facades, museums and classrooms. The LDC027N, aimed at auditoriums, event halls and stage backdrops, is built for multi-source control rooms.
The London Solutions Hub itself is pitched as a venue for integrators and end users to compare ViewSonic's monitor, LCD and dvLED portfolio alongside control, processing, audio and mounting options. Ecosystem partners named include Q-Sys for content and audio control, NowSignage as the content management system, and B-Tech AV Mounts, with BrightSign, NovaStar, Shure and others listed as wider ecosystem partners. The presence of NowSignage and BrightSign points to the Hub being positioned as a full signage deployment showcase rather than just a display demo room, though the release does not detail specific CMS integrations tied to the CoG roadmap.
The announcement in full
Reproduced from AV Magazine for reference. Digital Signage Magazine did not write the text below.
By Caroline Hayes in Displays October 22, 2026 0
Thinner, lighter LED panels that use 20% less energy than passive-matrix technology will join the range, the company said at a London Solutions Hub opening.
ViewSonic is looking to bring chip on glass (CoG) LED display panels to the pro AV market within two years.
The insight was shared at this week’s opening of the company’s London Solutions Hub by Luke Chen, the company’s global business development director for pro AV.
Chen said CoG creates a thinner and lighter panel by moving chip placement from the PCB to directly on the glass substrate. It also reduces flicker, as every LED is driven by a transistor.
“Finally, very importantly, the new technology will consume 20% less energy than whatever LED technology you have now,” he said.
Chen said the industry is at an inflection point, just as it was 20 to 25 years ago with the move to replace CRT by TFT LCDs.
ViewSonic is working with a manufacturer in China to test CoG and if the tests go smoothly, Chen expects that ViewSonic will introduce an all-in-one LED display based on CoG by late 2028.
Luke Chen: ‘The new technology will consume 20% less energy than whatever LED technology you have now’
At the opening of the London Solutions Hub, ViewSonic also provided a preview of its LDC027 27″ displays, which will be available later this year.
The first product, the LDC027 has a built-in control box and is suitable for lobbies, reception areas, bank branches and showrooms. The LDC027A has a concealed, detachable control bar for retail facades, showrooms, lobbies, museums, classrooms and small halls. The third variant is the LDC027N for auditoriums, event halls, studio and stage backdrops and multi-source control rooms.
ViewSonic’s new London Solutions Hub in Vauxhall is a dedicated venue for integrators, consultants, and end users to experience and compare AV technologies across the company’s portfolio, from monitors and LCDs to large-format and dvLED displays. It also offers opportunities to explore control, processing, audio, connectivity, and mounting options to meet specific use cases. It will be used for demonstrations, training, panel discussions, industry events and workshops and will provide a working space for ViewSonic customers, partners and “the wider technology community”.
Ecosystem partners include Q-Sys (which provided the Hub’s content and audio control), NowSignage (the Hub’s content management system) and B-Tech AV Mounts. The wider ecosystem includes BrightSign, Dalen’s Top-Tec brand, GH Networks, Lindy, Merseyside Paper Supplies, NovaStar and Shure.