Viewsonic Pushes 'Boring' LED Strategy With New London Solutions Hub
2026-11-05 · via invidis
Viewsonic has opened its first European Solutions Hub, in London, and is building up inventory of preconfigured LED walls in the Netherlands, as the manufacturer tries to position dvLED as predictable infrastructure rather than a specialist, risky build. For integrators and venue operators who have been burned by LED projects that went sideways between planning and install day, that is the pitch worth paying attention to.
Manuel Kirchesch, who joined Viewsonic in July 2025 as business development manager for the DACH region, talked through the strategy with invidis. His stated goal: "Let's make LED boring." He argues that much of the market still treats LED as complicated and risky because planners historically lacked reliable figures on structural load, power draw, climate control and installation time, leading to problems surfacing on site rather than on paper.
All-in-one walls and a bigger warehouse
Viewsonic's answer is a preconfigured, all-in-one LED wall approach. According to Kirchesch, the box is meant to include everything needed to run a wall through its full lifecycle, including installation tools and spare parts, rather than leaving integrators to source extras separately. Custom-configured walls remain available for projects that need them, built to order.
To back predictable delivery, Viewsonic says it will have more than 300 preconfigured LED walls ready in its Netherlands warehouse by early December. Kirchesch points to long customer decision cycles followed by short deadlines as the reason stock matters: shipping from Asia is less reliable now, he says, partly because rerouting around Africa has lengthened sea freight times, and he cites air freight costs rising from roughly US$3 to US$5 per kilogram to US$10 to US$14 per kilogram. These are Viewsonic's figures and the announcement does not specify a timeframe for that price shift.
The London Solutions Hub itself is described as deliberately low-key, built to demonstrate integration rather than function as what Kirchesch calls "just another flashing showroom." Viewsonic says it will decide on a second mainland European location in 2027, with no site named yet.
Staffing up for 2027
Viewsonic plans to add field application engineers across Western Europe starting in 2027, described as technical consultants who train and certify partners, visit customers and assess projects rather than work in support roles. Kirchesch's own role is also expanding: he takes on a new pan-European title, Business Development Manager dvLED Products & Solutions Europe, from January 2027.
For buyers, the announcement is light on hard numbers around pricing, lead times or wall specifications, and the chip-on-glass development aimed at meeting-room LCD competition is pegged no earlier than 2028. What is clear is that Viewsonic is betting its European growth on inventory and standardisation rather than custom engineering as the default.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
London | Technology should stop being the story. Manuel Kirchesch explains how Viewsonic manages projects and stock, and what changes for him in 2027.
Manuel Kirchesch, business development manager at Viewsonic, wants to make LED boring. The slogan is deliberate. “Many people still see LED as complicated and risky,” he says.
For a long time, the market lacked reliable planners. Accurate figures on structural loads, power, climate control and installation time were often missing. Problems then surfaced only on the construction site. Kirchesch recalls misunderstandings when the schedules of architects, logistics centers and installers did not line up.
Successful LED integration therefore starts before installation, so the technology barely registers in the finished space. Viewsonic’s new Solutions Hub in London follows the same idea: the technology is present but built in. “We didn’t want to be just another flashing showroom,” says Kirchesch.
Viewsonic has opened its first European Solutions Hub in London. The manufacturer says partners and customers will pay more for hardware that ships quickly. From 2028, chip-on-glass is set to help LED compete with LCD in meeting rooms . Read our report from London for the tech behind the hub and the products coming in 2027.
For him, well-planned integration and technology that works in the background are central. He points to Viewsonic’s growing LED segment as confirmation, with most of its success coming in Western Europe.
That growth is also expanding Manuel Kirchesch’s own remit. He joined Viewsonic in July 2025 as business development manager for the DACH region of Germany, Austria and Switzerland. “With our success in the DACH region, I was offered the chance to take on the development of the pan-European team for the next years of LED growth,” he says. His new title is Business Development Manager dvLED Products & Solutions Europe. “We all know what I have to do,” he says. He starts in January 2027.
In LED, Viewsonic is focusing on preconfigured all-in-one walls. “Viewsonic’s all-in-one approach means that everything needed to run an LED wall sustainably, from installation through its entire lifetime, comes in the box,” says Manuel Kirchesch. According to the manufacturer, that includes tools and spare parts.
Viewsonic also wants delivery to be predictable, not just installation. According to Manuel Kirchesch, customers often take a long time to make a final decision. “Then suddenly it’s: I need this in three weeks.”
He says that is hardly feasible with goods from Asia, partly because the detour around Africa makes sea freight take longer. Air freight now costs US$10 to US$14 per kilogram, he says, up from US$3 to US$5.
When deliveries stall, you fill the warehouse, and Viewsonic is doing that in the Netherlands. More than 300 preconfigured LED walls are due to be ready by early December. Custom-configured walls will still be built to order.
Viewsonic is also adding staff. Starting in 2027, the manufacturer will expand its team with several field application engineers. These technical consultants work in the field and do not sit in support. Across Western Europe, they will train and certify partners, visit customers and assess projects.
The network of Solutions Hubs is also set to grow. Viewsonic will decide in 2027 which site in mainland Europe follows London. Until then, Manuel Kirchesch wants to keep his projects boring, and he defines exactly what that means: “No surprises in planning, none in installation, none at sign-off and none over the lifetime.”
That turns LED into what everyday technology has long been: infrastructure you order, install and then forget.