Vertiseit Merges Dise and Scala Under Single Scala Brand
2026-09-28 · via invidis
Swedish software group Vertiseit is folding its Dise digital signage CMS business into the Scala brand, four months after acquiring Scala. Both partner-only platforms will now operate under a single global name: Scala. For resellers and integrators working with either system, the branding changes now, but the software itself does not, at least not yet.
According to Vertiseit, the choice to standardize on the Scala name comes down to recognition. Scala has been in the digital signage business for close to four decades and is one of the most established names in enterprise CMS. Dise, by contrast, is newer, known for a cloud-based platform and a partner-centric model that has won it a loyal reseller base in recent years. Vertiseit says it wants to combine Scala's global reach with Dise's technology and partner trust under one identity rather than run two competing brands side by side.
Sebastian Kryh, CEO of Scala, said the move gives the combined business "a clearer identity in the market and a stronger foundation for future growth." He also said the organization wants to "re-establish the global Scala partner community as the driving force for digital in-store innovation."
Platforms Stay Separate, For Now
The notable thing here is what is not changing. Vertiseit confirmed that the Dise and Scala platforms will continue to be developed, supported and maintained independently. There is no forced migration path announced, and the release does not say when or if the two codebases will eventually merge into one product. That's a meaningful detail for existing customers and partners who might otherwise worry about a rushed cutover or an end-of-life notice for the platform they've built their deployments on.
Vertiseit is also reiterating a partner-only, partner-first stance for Scala, meaning it will keep working exclusively through channel partners rather than selling direct to end customers. That matters because both Dise and Scala have spent years building out reseller and systems integrator networks, and channel conflict or perceived favoritism toward one network over the other would be an obvious risk in a merger like this.
What the announcement does not say is how the reseller networks themselves will be reconciled, whether pricing or contract terms will change for existing partners, or what a longer-term product roadmap toward a single platform might look like. For an industry watching consolidation among CMS vendors, this reads as a brand unification first, with the harder work of technical integration left for later. Operators and integrators currently on either platform should not expect disruption in the near term, but the direction of travel, toward one Scala-branded organization, is now clear.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Vertiseit is accelerating the integration of its software portfolio. Following the Scala acquisition in May, Dise and Scala will now operate under a single global brand, creating one of the industry's largest digital signage software organizations.
Just four months after acquiring digital signage software pioneer Scala, Swedish software group Vertiseit is taking the next step in its integration strategy. The company announced that the two partner-only CMS businesses, Dise and Scala, will now operate under a single global brand: Scala.
While Dise has built a strong reputation in recent years for its modern cloud-based platform and partner-centric business model, Scala remains one of the industry’s most recognized names, with nearly four decades of history and a pioneering role in the development of enterprise digital signage.
According to Vertiseit, the decision reflects Scala’s global brand recognition and established presence across international retail and digital signage markets. The company believes that uniting the organization under the Scala banner will create a stronger foundation for growth while providing a clearer market identity.
Combining Heritage and Modern Technology
The newly structured Scala organization aims to bring together the complementary strengths of both companies. Scala contributes its long-standing industry heritage, global reach and strong market recognition, while Dise adds modern technology, innovation capabilities and a high level of trust among partners.
“This is an important next chapter for our organization,” said Sebastian Kryh, CEO of Scala. “By bringing Dise and Scala together under the Scala name, we combine a globally recognized brand with Dise’s technology, innovation and strong partner trust. This gives us a clearer identity in the market and a stronger foundation for future growth.”
The rebranding reflects a broader trend across the software sector, where industry consolidation increasingly leads to unified platforms and stronger global brands. For Vertiseit, the challenge will be combining two respected digital signage ecosystems while maintaining the loyalty of existing customers and partners.
A key message from the announcement is continuity. Vertiseit emphasized that Scala will remain committed to a partner-first, partner-only strategy, continuing to work exclusively through channel partners rather than directly competing for end customers.
“Our commitment to our partners is clear: Scala is partner first and partner only,” said Kryh. “We want to re-establish the global Scala partner community as the driving force for digital in-store innovation.”
The focus on channel partners is particularly relevant following the acquisition, as both Dise and Scala have cultivated extensive reseller and integration networks. Maintaining that trust will be critical as the combined organization expands its global footprint.
While the branding will be unified, the software platforms themselves will remain separate for now. Vertiseit confirmed that both the Dise and Scala platforms will continue to be developed, supported and maintained, ensuring continuity for customers and partners.
The decision avoids the disruption often associated with software mergers and suggests a gradual integration approach rather than a forced migration strategy.