Veridooh Named Independent Verification Partner for Haymarket's Haylo pDOOH Unit
2026-10-26 · via Digital Signage Today
Veridooh has been appointed as the preferred independent verification partner for Haylo, a business unit of Haymarket Media, according to a company announcement. The deal brings third-party measurement to HayloDOOH, the programmatic out-of-home arm that Haymarket runs using first-party audience data drawn from its more than 30 medical and business publications.
For buyers and operators working in programmatic DOOH, the announcement matters because it adds another data point to the ongoing push for proof of delivery that does not rely solely on figures supplied by the media owner. Veridooh says its SmartCreative technology collects OOH delivery data independently, without depending on media owner play logs, which it argues makes it a fully independent verification provider. The company describes itself as the world's first 100% independent verification partner for OOH, a claim attributed to the company and not independently confirmed here.
What Haylo gets
Haylo uses Haymarket's first-party audience data, built from its medical and business media portfolio, to target specialist professional audiences with DOOH campaigns on screens in locations where those audiences gather. The announcement does not specify which venues or screen networks carry HayloDOOH campaigns, nor does it give campaign volumes, pricing, or a contract term for the Veridooh partnership.
Mo Moubayed, Veridooh co-founder and co-CEO, said in the release that the arrangement gives Haylo independent proof that ad delivery matched what was planned and bought, along with the ability to optimize campaigns for clients. That framing points to the two things agencies and advertisers increasingly ask DOOH sellers for: verification that a screen played what it was booked to play, and in-flight data they can use to adjust a campaign before it ends.
Where this sits in the market
Independent verification has become a selling point across programmatic DOOH as buyers compare the channel against more measurable digital formats. Media owners that supply their own play logs face persistent questions about whether self-reported data can be trusted at the same level as third-party audited numbers. A tie-up like this one lets Haylo tell prospective advertisers that delivery figures come from outside its own systems, which the companies position as a point of difference against competitors that still rely on media owner reporting alone.
For operators and screen owners carrying HayloDOOH content, the practical implication is that campaigns on their networks may now be subject to an external verification layer they do not control directly. The announcement does not detail what that means operationally for screen owners, such as whether Veridooh's technology requires any integration work on the media owner side.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
Veridooh, a 100% independent out-of-home verification provider, has been appointed as the preferred independent verification partner for Haylo, a business unit of Haymarket Media, the global media, data and information company.
Haylo connects with specialist audiences sourced through Haymarket Media's 30+ market-leading medical publications and influential business media outlets among its wider portfolio, according to a press release. Haylo uses its first-party audience data to power its own pDOOH activity, HayloDOOH, running campaigns through programmatic platforms to reach these audiences on screens in the places they gather.
Veridooh has developed patented and proprietary SmartCreative technology, enabling it to independently collect OOH delivery data without relying on media owner play logs.
This makes it the world's first 100% independent verification partner, tracking, measuring and verifying OOH campaigns in real time and bringing digital-level accountability to OOH advertising.
"Through its Haylo platform Haymarket Media has built a way to put its first-party audience data to work in real life, reaching professionals across multiple sectors exactly where they are. That puts it among the partners leading pDOOH forward, backed now by independent verification: proof that delivery matched what was planned and bought together with the ability to optimize campaigns for their clients," Mo Moubayed, Veridooh co-founder and co-CEO, said in the release.
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