Uniguest Deploys In-Room Entertainment Platform at London's Newman Hotel
2026-11-13 · via invidis
Uniguest has installed its Hotel Hub platform across guest rooms, suites and apartments at The Newman, a five-star boutique hotel in London's Fitzrovia neighborhood, paired with Samsung Hospitality TVs. The deployment, carried out with hospitality technology specialist airwave connect, points to how hotel groups are consolidating entertainment, guest services and building management onto a single in-room screen rather than running them as separate systems.
The setup combines Samsung's Hospitality TVs, which include built-in Google Cast, with Sky entertainment channels and streaming apps including Netflix, Prime Video and YouTube. A custom interface built by airwave connect sits on top, letting guests browse room service menus, look up wellness facilities and classes, and pull up local neighborhood information from the same screen.
For operators, the more interesting part is what happens behind the screen rather than on it. Uniguest Hotel Hub gives hotel staff a central dashboard to update guest-facing content, push notices such as fire alarm test schedules, and monitor channel usage across the property. The release says remote management and technical support let staff diagnose and fix many issues without entering occupied rooms, which cuts down on disruption and the staffing overhead of in-person tech visits.
Two integration details stand out. The TVs are linked to the hotel's access control system so they power on automatically when a guest enters the room, and credentials reset automatically at checkout so the next guest isn't greeted by a stranger's Netflix account. Google Cast with QR code pairing removes the need for guests to plug in extra hardware or download a proprietary app just to mirror their phone.
What the announcement does not say is pricing, rollout timeline, or whether this is a pilot confined to The Newman or part of a wider push by Uniguest into UK boutique hospitality. It also doesn't specify how Hotel Hub compares on cost or feature set to other hospitality CMS platforms already competing in this space, such as those from Samsung's own hospitality display partners or rival in-room entertainment vendors.
Oliver Milne-Watson, general manager at The Newman, framed the system as additive rather than a replacement for staff interaction. "We like to give the guest a choice," he said. "You can have a contactless check-in. You can order things via the app, via the TV, or you can pick up the phone and have a conversation with the teams."
For digital signage and display operators watching the hospitality sector, the deployment is another signal that in-room screens are increasingly treated as a managed estate of commercial displays, complete with remote diagnostics and centralized content control, rather than a one-off TV installation.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
The five-star boutique hotel has equipped its rooms, suites, and apartments with Samsung Hospitality TVs, Uniguest Hotel Hub, and a customized interface that combines entertainment, guest services and hotel information.
Guests at The Newman, a new five-star boutique hotel in London’s Fitzrovia neighborhood, can access entertainment, hotel services and local information through an integrated in-room television system supplied by Uniguest and hospitality technology specialist airwave connect.
The installation combines Uniguest’s Hotel Hub platform with Samsung Hospitality TVs featuring built-in Google Cast, Sky entertainment and a customized guest interface developed by airwave connect.
Deployed throughout the hotel’s guest rooms, suites and apartments, the system allows visitors to browse room service menus, explore wellness facilities and classes, and find information about the surrounding neighborhood.
Entertainment options include Sky sports and entertainment channels, along with access to streaming services such as Netflix, Prime Video and YouTube.
Google Cast lets guests stream content from their personal devices directly to the Samsung TVs without extra hardware. QR codes simplify pairing, while an automatic reset at checkout clears guest credentials before the next arrival.
The televisions are also connected to the hotel’s access control system, allowing them to activate automatically when guests enter their rooms.
Beyond entertainment, Uniguest Hotel Hub provides hotel staff with a centralized platform for managing guest-facing content and monitoring system activity. The hotel’s engineering and operations teams can update information, review channel usage and display notices, including scheduled fire alarm tests.
Remote management and technical support also allow staff to investigate and resolve many technical issues without entering occupied rooms.
Oliver Milne-Watson, general manager at The Newman, said the technology is meant to complement, not replace, personal service.
“We like to give the guest a choice. You can have a contactless check-in. You can order things via the app, via the TV, or you can pick up the phone and have a conversation with the teams.”