UK Chain Sides Uses Nowsignage CMS to Push Menu Updates in 15 Minutes
2026-09-04 · via invidis
UK hot chicken chain Sides has rolled out the Nowsignage content management platform across its restaurant network to run digital menus and promotional campaigns, according to a release from Nowsignage. The company says it can now push a campaign across every location in under 15 minutes, a detail that matters for any multi-site operator still relying on manual updates or static print menu boards.
Sides, founded in 2021 by the British YouTube collective the Sidemen, is mid-expansion. The company has said it plans to open 15 locations in 2026, bringing its global footprint to 20 restaurants by year end. For a chain scaling that fast, centralised content management is less a convenience than an operational necessity: menu consistency across a growing estate is hard to maintain with manual processes.
Nowsignage says the platform lets Sides distribute content network-wide or target individual restaurants, supporting menu launches, limited-time offers and localised promotions. The company claims the system has cut daily content uploading and updating time by as much as one hour.
Sales figures cited
The release includes two performance claims from Sides. The company says targeted promotions on its screens have contributed to an 18 percent increase in sales of featured menu items. It also points to a specific example at its Lakeside Shopping Centre location in Essex, where a staff discount offer was promoted on interior and exterior screens. Redemptions for that offer rose 60 percent in the first month of the campaign, according to Sides.
As with most vendor-supplied case studies, these figures come from the companies involved and are not independently verified. The release does not say how the 18 percent figure was measured, over what time period, or against what baseline. It also does not specify how many screens are deployed per location, what hardware is running the content, or what the total number of sites currently live on the platform is.
What it means for operators
The case study is a fairly standard example of quick-service restaurants using CMS platforms to replace static menu boards with dynamic, centrally managed content. The pitch to other QSR operators is speed of deployment and the ability to localise offers without touching every screen manually. For chains weighing digital menu board investment, the relevant questions Nowsignage and Sides do not address here are cost of the rollout, hardware specifications, and whether the sales lift figures account for other marketing activity running alongside the screen promotions.
Georgia Hobson, marketing executive at Sides, is quoted saying the system makes it simple to manage content whether updating the whole estate or targeting individual restaurants with different offers.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
The Sidemen-founded restaurant chain is using Nowsignage to manage digital menus and promotions as it expands across the UK.
UK fast-food chain Sides is using the Nowsignage content management platform to update digital menus and promotional campaigns across its growing restaurant network.
Sides says it can roll out a campaign across all locations in under 15 minutes while keeping menu content consistent across the business and reducing uploading and updating content by as much as one hour per day.
The restaurant brand is using its screens for menu launches, limited-time offers and other promotions with content distributed across the entire network or targeted to individual restaurants.
The targeted promotions displayed on its screens have contributed to an 18 percent increase in sales of featured menu items.
At the company’s restaurant in the Lakeside Shopping Centre in Essex, for example, digital signage promoted a staff discount offer on screens inside and outside the location. Redemptions increased by 60 percent during the first month of the digital campaign.
“The system makes it simple to manage content across our estate, whether we’re updating every store or targeting specific locations with different offers,” says Georgia Hobson, marketing executive at Sides.
Founded in 2021 by British Youtube collective the Sidemen, Sides is expanding its hot chicken restaurant business in the UK and other markets. The company announced plans earlier this year to open 15 locations during 2026, bringing its worldwide portfolio to 20 restaurants by the end of the year.