UK Chain Sides Rolls Out NowSignage CMS Across Restaurant Estate
2026-09-03 · via Digital Signage Today
Sides, the UK restaurant brand founded by YouTube collective Sideman, has adopted NowSignage's cloud-based content management system to run digital signage across its growing estate of locations, according to a news release from NowSignage.
For operators managing multi-site rollouts, the headline claim is speed: Sides says it can now launch campaigns, including menu launches and limited-time offers, in under 15 minutes. The company also says the platform has cut daily content upload and update work by up to an hour, time it says is now redirected to broader marketing tasks.
Georgia Hobson, marketing executive at Sides, said in the release that reliability, flexibility and ease of use matter as the brand opens new locations, and that the system lets the team manage content across the estate whether updating every store or targeting specific locations with different offers.
The installation side of the deployment runs through AV integrator Microman, which the release says configures screens ahead of each opening so new venues are ready on day one. That pairing of a CMS vendor with a named AV partner for physical install and configuration is a fairly standard model in UK signage rollouts, and it is worth noting to readers evaluating similar partnerships that the release does not specify hardware, screen counts, or player types used at Sides locations.
The release cites one concrete performance data point: at the Lakeside Shopping Centre location, Sides used internal and external screens to promote a staff discount offer, resulting in a 60% increase in redemptions during the first month of digital promotion. No baseline figures, screen counts, or measurement methodology are given, so the number should be read as a single-site case study rather than a broader benchmark.
Rebecca Benson, customer success manager at NowSignage, said the company's focus has been making digital signage simple to manage while helping Sides deliver an in-store experience that reflects the brand, and that NowSignage expects to continue working with Sides as it opens new UK sites.
NowSignage is a UK-based CMS provider competing in a crowded market of cloud signage platforms aimed at multi-location retail and hospitality brands, where the pitch typically centers on centralized control, quick content pushes, and location-level targeting. The release does not disclose how many Sides locations are currently live on the platform, pricing, or a timeline for further rollout, details operators considering a similar platform switch would likely want before drawing comparisons to their own deployment costs and timelines.
The announcement in full
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Sides, a U.K.-based restaurant brand founded by YouTube collective the Sideman, has partnered with NowSignage to manage its digital signage estate with a centralized platform to maintain brand consistency while creating engaging in-store experiences, the company announced in a news release.
NowSignage, based in the U.K., provides a cloud-based digital signage content management system.
Sides can now roll out campaigns, from menu launches and limited time offers, in less than 15 minutes.
NowSignage also has helped Sides save up to one hour per day when uploading and updating content, giving them more time to focus on wider marketing activity.
"The NowSignage platform has been a huge support as Sides continues to grow," Georgia Hobson, marketing executive at Sides, said in the release. "As we open new locations, having a platform that is reliable, flexible and easy to use is really important. The system makes it simple to manage content across our estate, whether we're updating every store or targeting specific locations with different offers. The support from the NowSignage team has also been fantastic, helping us keep everything organized and easy for the team to manage."
Working alongside AV partner Microman, screens are installed and configured ahead of opening, ensuring each new venue is ready to deliver the Sides experience from day one. At the Lakeside Shopping Centre, Sides used internal and external screens to promote a staff discount offer, resulting in a 60% increase in redemptions during the first month of digital promotion.
"Supporting Sides as they've expanded has been incredibly rewarding. From day one, our focus has been on making digital signage simple to manage, while helping the team deliver an engaging in-store experience that reflects the brand. We're excited to continue working together as Sides grows and opens new sites across the U.K.," Rebecca Benson, customer success manager at NowSignage, said in the release.
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