TouchSource, Smartify Media Partner on Wayfinding and Ad Monetization
2026-08-14 · via Digital Signage Today
TouchSource and Smartify Media have announced a partnership aimed at combining digital wayfinding with retail media monetization for commercial real estate owners. The deal pairs TouchSource's interactive wayfinding and kiosk technology with Smartify's digital out-of-home advertising network, according to a blog post from Smartify Media.
For operators running screens in shopping centers, mixed-use developments and other commercial properties, the pitch is consolidation: one connected platform for wayfinding, digital communications, content management and ad sales, rather than separate systems for navigation and advertising. The companies say the integration is meant to let property owners modernize the visitor experience while also creating new revenue streams from the same screen real estate already used for directories and maps.
That is the more notable part of this deal. Wayfinding kiosks have traditionally been treated as a utility, a cost center for helping shoppers find a store or a parking garage. Bolting a national DOOH ad network onto that infrastructure turns idle kiosk time into inventory that can be sold to advertisers. Smartify brings the media and monetization side; TouchSource brings the wayfinding hardware and software that is already installed in many of these properties.
"Today's visitors expect information and navigation to be instantly available, whether they're on a website, standing at a kiosk, or using their phone," said Ajay Kapoor, CEO of TouchSource, in the release. He said the partnership is meant to let property owners deliver what he called a connected experience while opening new ways to engage visitors with ads.
Joseph Kunigonis, CEO of Smartify Media, framed commercial real estate as an increasingly valuable digital media environment, saying the combined platform is meant to improve navigation, increase engagement and "unlock new value for property owners, retailers and advertisers."
What the announcement does not say is just as relevant to operators evaluating this. There is no detail on pricing, revenue share between the two companies or with property owners, which specific hardware or CMS versions are involved, or a timeline for rollout. There is also no mention of which properties, if any, are already running the combined solution, or how ad inventory on wayfinding kiosks will be measured for advertisers, a question retail media buyers typically want answered before committing budget.
For commercial real estate owners already running TouchSource kiosks, the practical question will be how much new hardware or integration work is required to plug into Smartify's ad network, and what cut of ad revenue they can expect to see.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
TouchSource, which provides digital wayfinding and place-based experiences, and Smartify Media, a digital out-of-home and retail media network, have teamed up to help commercial real estate owners digitize their properties through connected wayfinding, digital media and visitor engagement solutions.
The partners will deliver an integrated platform that combines interactive wayfinding, digital communications, premium media activation and centralized content management into one connected ecosystem, according to a Smartify Media blog post .
The solution features TouchSource's wayfinding technology with Smartify's national digital out-of-home advertising network.
The partnership will help shopping centers, mixed-use developments, marketplace, and other commercial destinations to modernize the visitor experience while creating new opportunities.
"Today's visitors expect information and navigation to be instantly available, whether they're on a website, standing at a kiosk, or using their phone," Ajay Kapoor, CEO of TouchSource, said in the release. "By partnering with Smartify, we're helping property owners deliver a best-in-class connected experience while creating new opportunities to engage visitors with dynamic ads and generate more value for the customer."
"Commercial real estate is rapidly becoming one of the most valuable digital media environments," Joseph Kunigonis, CEO of Smartify Media, said in the release. "By combining Smartify's media and monetization platform with TouchSource's best-in-class wayfinding technology, we're helping real estate marketplaces create more connected experiences that improve navigation, increase engagement, provide more digital media opportunities and unlock new value for property owners, retailers and advertisers."
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