TorchMedia Adds 26 Digital Screens to Sydney Light Rail Network
2026-09-24 · via DailyDOOH
TorchMedia has rolled out a digital advertising network across Sydney Light Rail stations on the L1-Inner West line, running from Central to Dulwich Hill. According to the company, 26 screens are now live across 17 Light Rail stops, with the rollout having started in July.
For operators and buyers tracking transit media in Australia, this adds a station-based digital layer to what has been primarily a vehicle-wrap and vehicle-interior business for TorchMedia. The company says it has represented advertising on the Sydney Light Rail since 2015, with its existing offering covering exterior and interior formats, including full wraps, across 76 Light Rail vehicles on the CBD South East and Inner West lines.
TorchMedia describes itself as Australia's largest premium transit media solutions supplier. Aaron Morton, the company's Head of Sales, said Sydney's Inner West is known for affluent audiences, diverse communities and rich culture, and that the ability to target these audiences specifically is a win for advertisers. Morton said the new network, combined with TorchMedia's existing Parramatta Light Rail and Sydney Metro portfolios, gives the company both high-impact broadcast formats and localised, hyper-targeted messaging across what he called some of Greater Sydney's highest-growth corridors.
Launch partners on the new station network include investing platform Stake, Western Sydney University, and gift card provider Giftzzy. Fiona Verghese, Head of Brand and Marketing Australia and New Zealand at EPay Australia, said the company was excited to bring Giftzzy Card to Australia and saw the network as an opportunity to introduce the product to Sydney communities in a visible way.
TorchMedia cites Transport for NSW Open Data figures showing more than 8 million trips were taken on the L1 Dulwich Hill line in 2025, with 16 dedicated light rail vehicles servicing that route. The line is set to interchange with the Sydney Metro at Dulwich Hill once construction there is completed later this year, which would extend the reach of any advertising placed along the corridor.
The announcement does not give screen specifications, hardware or software vendors, loop length, or measurement methodology for the new network, details that agencies and advertisers evaluating the inventory would typically want. It also does not disclose commercial terms with launch partners or say whether further stations are planned beyond the current 17 stops. For an industry watching consolidation and expansion in Australian out-of-home, the move signals continued investment in transit as a growth category even as TorchMedia's core business remains vehicle-based formats.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
TorchMedia Expands Its Sydney Light Rail Ad Portfolio
Australia’s largest premium Transit Media solutions supplier, TorchMedia, has expanded its Sydney Light Rail advertising portfolio this month, with the rollout of a state-of-the-art digital advertising network at stations along the L1-Inner West (Central to Dulwich Hill) line.
TorchMedia Head of Sales Aaron Morton told us “Sydney’s Inner West is known for its affluent audiences, diverse communities and rich culture. The ability to specifically target these valuable audiences is a win for advertisers. Combined with Parramatta Light Rail and the Sydney Metro, TorchMedia’s premium transport portfolio now provides both high-impact broadcast formats and localised hyper-targeted messaging across some Greater Sydney’s highest growth corridors.”
Launch partners on the new network include investing platform Stake, Western Sydney University, and gift card provider Giftzzy. The digital network began rolling out in July, with 26 screens now live across 17 Light Rail stops in high-density locations from Sydney’s CBD to the Inner West.
Fiona Verghese , Head of Brand and Marketing Australia and New Zealand, EPay Australia said, “We are excited to bring Giftzzy Card to Australia, offering consumers a smarter, more versatile gifting solution for every occasion. As one of the first brands to join this new network, we see it as a fantastic opportunity to introduce Giftzzy Card to local Sydney communities in a fresh, engaging, and highly visible way.”
TorchMedia has represented advertising on the Sydney Light Rail since 2015. Its existing Sydney Light Rail offering spans exterior and interior formats on 76 Light Rail vehicles across the CBD South East and Inner West lines, including premium show-stopping Full Wraps available across the network. 16 dedicated light rail vehicles service the popular L1 Dulwich Hill line, with over 8 million trips taken in 2025 (Transport for NSW Open Data). The line will interchange with the Sydney Metro at Dulwich Hill when construction is complete later this year.
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