Tobias Conrad Named Wildstone Managing Director for DACH, Netherlands
2026-11-13 · via DailyDOOH
Wildstone has appointed Tobias Conrad as Managing Director for DACH and the Netherlands, bringing in a media sales executive with no prior digital-out-of-home operating experience to run two of its core European markets. For an industry reader, the appointment matters less for who Conrad is and more for what it signals about Wildstone's pace of expansion in continental Europe.
Conrad was most recently CEO of BCN, described in the announcement as Germany's largest magazine sales house. He led BCN through its formation as a joint venture between Hubert Burda Media, FUNKE Mediengruppe and Mediengruppe KLAMBT, and later folded BurdaForward's online portal advertising into the business, turning it into what Wildstone's announcement calls a cross-media sales house spanning print and digital.
Before BCN, Conrad was CCO and Managing Director at mrge, a commerce platform built by combining Yieldkit, digidip and shopping24 with backing from Waterland Private Equity. He also sat on the management board of Ströer Media Solutions, where he worked on publisher and product management alongside the group's cross-media sales teams, including out-of-home. Earlier roles include advertising sales lead for bild.de and Managing Director of Deals.com in Germany.
What this means for Wildstone's network
Wildstone's German presence is young. According to the announcement, the company has been active in the country for only a few years, with a portfolio that includes the Berlin Videowall at Ku'damm Eck and what it calls Germany's largest motorway advertising tower on the A3. Since 2025 it has been building a nationwide network of digital billboards. In the Netherlands, Wildstone has owned digital motorway towers since 2020.
Damian Cox, CEO and Founder of Wildstone, said in the announcement that the company is at a pivotal point in its European expansion and that Conrad has a track record of building platforms in partnership with media operators. Stefan Bergler remains Managing Director Germany and will report to Conrad, who is based in Switzerland and will himself report to Cox.
For operators and media owners watching the DACH digital-billboard space, the hire reads as Wildstone staffing up its commercial leadership ahead of further network build-out rather than a shift in technology or format. The announcement does not say how many digital billboards Wildstone currently operates in Germany, what the timeline is for the promised nationwide network, or whether Conrad's remit includes further acquisitions in the region.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
Former BCN CEO Tobias Conrad has joined Wildstone as Managing Director, DACH and Netherlands.
Tobias Conrad, Photo credit Raimar von Wienskowski Damian Cox , CEO and Founder, Wildstone, told us “I am pleased to welcome Tobias at this pivotal time in our European expansion. He knows our industry, understands the importance of digital and has a track record of building platforms in partnership with media operators. We are well positioned for the next phase of growth in continental Europe, and Tobias is the right person to lead our DACH and Dutch businesses.”
Tobias Conrad, Photo credit Raimar von Wienskowski
Tobias brings extensive experience in media sales and in building platforms under private equity ownership. He was most recently CEO of BCN, Germany’s largest magazine sales house. He led BCN through its launch as a joint venture between Hubert Burda Media, FUNKE Mediengruppe and Mediengruppe KLAMBT, and later brought the advertising sales of BurdaForward’s online portals into BCN, turning it into a cross-media sales house for print and digital.
Before that, as CCO and Managing Director, he helped build the commerce platform mrge, formed by combining Yieldkit, digidip and shopping24 with investment from Waterland Private Equity. On the management board of Ströer Media Solutions, he was responsible for publisher and product management and worked closely with the group’s cross-media sales teams, including out-of-home. Earlier in his career, he led advertising sales for bild.de and was Managing Director of Deals.com in Germany.
Wildstone has been active in Germany for only a few years but its portfolio includes the Berlin Videowall at Ku’damm Eck and Germany’s largest motorway advertising tower , on the A3, and since 2025 it has been building a nationwide network of digital billboards. In the Netherlands, Wildstone has owned digital motorway towers since 2020.
Stefan Bergler continues as Managing Director Germany and will report to Tobias. Tobias is based in Switzerland, and will report to CEO and Founder Damian Cox .
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