Telefónica Installs 23-Square-Meter Alfalite LED Wall in Madrid Control Room
2026-10-02 · via invidis
Telefónica Servicios Audiovisuales (TSA) has installed a fine-pitch Alfalite LED wall at the telecom group's National Supervision and Operations Center in Madrid, giving control room operators a single large canvas for monitoring broadcast feeds tied to its new TSA Mediahub platform. For control room integrators and broadcast operators, the project is a reminder that fine-pitch LED is increasingly displacing tiled LCD video walls in mission-critical monitoring environments.
The display, Alfalite's UHD Finepix 1.2 Matix AlfaCOB, measures 11.4 meters wide by 2 meters high, totaling nearly 23 square meters of viewing area, according to the companies. TSA Mediahub handles audiovisual content production, management, processing, storage and distribution for Telefónica, and the new room is used for production control and feed monitoring.
A bezel-free surface lets operators arrange multiple live sources within one field of view rather than working across seams between separate monitors or cabinets, which the companies say improves situational awareness in a production control setting. Feeds are delivered to the wall over NDI video-over-IP, with centralized distribution and layout changes managed through connected servers, an architecture increasingly common in broadcast and network operations centers moving away from dedicated SDI infrastructure.
The panel has a 1.2mm pixel pitch, a 7,680Hz refresh rate and 175-degree viewing angles horizontally and vertically, per Alfalite's specifications. It uses the company's Matix AlfaCOB chip-on-board technology, which encapsulates LED modules in an optical layer designed to cut glare and add protection against impact, liquid and chemical exposure. Alfalite also says the display uses fanless convection cooling, a detail aimed squarely at control rooms where staff work extended shifts and ambient noise from wall-mounted cooling fans is an ongoing complaint.
Alfalite designed and manufactured the display in Spain. Luis Garrido, the company's executive director, said image quality, readability and reliability are essential for broadcast monitoring work. The announcement does not disclose project cost, installation date or contract value.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Telefónica has installed a nearly 23 square meters fine-pitch Alfalite LED wall at its Madrid operations center to monitor broadcast feeds and support production control for its new TSA Mediahub platform.
Telefónica Servicios Audiovisuales (TSA) has supplied and commissioned an Alfalite LED wall for a new broadcast monitoring room at the telecommunications group’s National Supervision and Operations Center in Madrid.
The room supports TSA Mediahub, Telefónica’s platform for audiovisual content production, management, processing, storage and distribution.
Measuring 11.4 meters (37.4 feet) wide and 2 meters (6.6 feet) high, the UHD Finepix 1.2 Matix AlfaCOB display provides almost 23 m² (248 square feet) of viewing space. Operators use the wall for production control and to monitor broadcast feeds managed by TSA.
The large, bezel-free canvas allows operators to display multiple feeds simultaneously and arrange sources within a single field of view.
The LED wall connects to servers that deliver feeds using NDI video-over-IP technology. Operators can centrally distribute sources and change layouts to meet the needs of different operations.
Alfalite designed and manufactured the UHD Finepix display in Spain. It has a 1.2 mm pixel pitch, 7,680 Hz refresh rate and 175-degree horizontal and vertical viewing angles.
The display uses Alfalite’s Matix AlfaCOB technology, which encapsulates the Chip-on-Board LED modules with optical layers that create a matte surface to reduce reflections and glare. The encapsulation also provides additional protection against impacts, liquids and chemicals.
The display also uses fanless convection cooling, reducing noise in a room where operators may spend extended periods monitoring content.
“In a broadcast monitoring room, a seamless image, readability and reliability are essential to the job,” says Luis Garrido, executive director of Alfalite.