Tateside Builds Five-Projector Immersive Suite for London Development
2026-08-18 · via invidis
AV integrator Tateside has installed a five-projector immersive room inside the sales suite for Trillium, a residential development from Berkeley Group on Edgware Road in Marylebone, London. The project is a reminder that projection mapping and show control work, not just flat-panel signage, remains a steady revenue line for integrators serving property developers and experiential marketing clients.
The installation uses five Epson short-throw projectors covering three walls and the floor of the room, according to Tateside. Two of the units are blended on the main wall to produce a single continuous image, a technique that demands precise alignment since even small movements can throw off geometry across the blend. Tateside says it is also building custom shrouds to hide the white projector housings in the darkened room while still allowing enough airflow to keep them cool, a practical detail that matters for any integrator working with high-lumen units in enclosed spaces.
Control runs through a Mac Studio running QLab, which sequences projection, audio and room automation as a single show. An NDI decoder handles the extra video output needed for the floor projection, letting the whole presentation play from one machine rather than requiring separate playback hardware for each surface. The system was also integrated with the existing loudspeakers, amplifiers and DSP in the room, so Tateside did not need to rip out the audio infrastructure already in place.
On top of the AV, an OpenAVC control system ties a touchscreen interface to QLab and the other equipment, giving Trillium staff a single "Run Show" button rather than a menu of settings to manage. A separate HDMI input is available for other content when needed. Automation extends past the screen: at the end of the presentation, the system triggers a WebRelay connected to a concealed door, which opens automatically to move visitors toward the development's spa area.
"There is a lot happening in the background, but the staff experience is very simple," said Jonny Faint, project manager at Tateside. "They simply press 'Run Show' and the pre-configured QLab program takes care of itself."
The announcement does not give a project cost, timeline, or projector lumen specifications, and it does not say whether the room will be used for anything beyond the initial buyer presentation. For signage and AV integrators, the job is a useful case study in packaging multiple systems, projection, audio, and physical automation, behind a single operator control point, which is increasingly what commercial clients expect from experiential installations rather than standalone screens.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Five Epson short-throw projectors combine with QLab show control, audio and automation inside the development’s sales suite.
AV integrator Tateside has delivered an immersive projection experience for Trillium, a premium residential development from Berkeley Group in Marylebone, London.
Located inside Trillium’s Sales & Marketing Suite on Edgware Road, the projection room is designed to introduce prospective buyers to the development and its lifestyle before they continue through the property experience.
Tateside redesigned the technically complex space around five Epson short-throw projectors, which cover three walls and the floor with synchronized visuals. Two projectors are blended on the main wall to create a single continuous image.
Accurate projector positioning was particularly important since even small movements could affect the image geometry and alignment. Tateside is also producing custom shrouds to conceal the white Epson projectors within the darkened room while maintaining sufficient ventilation.
A Mac Studio running QLab serves as the heart of the installation, coordinating projection, audio, and room automation as a single sequenced presentation. An NDI decoder provides the additional video output required for the floor projection while allowing the complete show to run from one playback platform.
The Mac Studio was also integrated with the room’s existing loudspeakers, amplifiers, and DSP, allowing much of the existing audio infrastructure to be retained.
An OpenAVC control system connects the touchscreen interface with QLab and other equipment, giving Trillium staff a simplified operating environment. Staff can launch the complete presentation by pressing “Run Show,” while a separate HDMI input is also available when required.
The automation extends beyond AV. At the conclusion of the presentation, the system sends a command to a WebRelay connected to a concealed door, automatically opening it to reveal the next stage of the visitor journey and lead guests toward the development’s spa area.
“There is a lot happening in the background, but the staff experience is very simple,” said Jonny Faint, project manager at Tateside. “They simply press ‘Run Show’ and the pre-configured QLab program takes care of itself.”