Splash Sports Bar Runs LED Wall, Ticker And 100 Screens On One CMS
2026-09-14 · via invidis
Splash Sports Bar in San Francisco's Thrive City has brought a curved LED wall, a wraparound ribbon display and nearly 100 IPTV screens under a single content management platform, according to invidis. The setup, designed and integrated by AVI-SPL's XTG team, gives the venue one control point for live sports, sponsor content and venue messaging across a large mixed-display estate, which is the kind of consolidation many multi-screen venue operators are chasing.
The centerpiece is an 840-square-foot curved LED wall fabricated and installed by SNA Displays. It can show multiple IPTV feeds in separate sections, letting the bar run several games at once alongside branded overlays. For private events, staff can reconfigure the wall for custom branding or event-specific visuals without touching hardware or manually switching inputs, according to the release.
SNA Displays also built the ribbon display that wraps the venue's upper perimeter, which runs as its own content layer carrying scores, news, stats, standings and sponsor graphics. Staff can adjust feeds and scroll speed or push new messaging through the same system used for the LED wall.
IPTV and simulator bays on one system
The remaining screens, close to 100 of them, run on 22Miles' IPTV-capable CMS paired with Brightsign Series 5 media players on BrightsignOS. According to the release, the venue typically shows between five and eight channels at once, with displays able to switch automatically when a game starts. Content can be pushed venue-wide or limited to a single zone, which matters for private parties and sponsor activations where operators need to isolate messaging without touching every screen.
Splash has also added Full Swing Golf simulator bays that use projection to recreate courses at full scale, with surrounding displays carrying branding or personalized content through the same 22Miles platform.
Screens as inventory
The practical payoff, per the release, is that Splash can treat its display network as sellable media inventory: advertising scheduled by zone, time slot, event or audience, inserted between live broadcasts without staff managing each screen individually. Because the platform is described as cloud-based and hardware-agnostic, the venue says it can add displays and zones as it expands without a system overhaul.
What the announcement does not say is how ad sales are structured, who handles sponsor bookings, or what the system cost to deploy. For sports bar and stadium-district operators watching this space, the more relevant detail is the vendor stack: AVI-SPL for integration, SNA Displays for the LED and ribbon hardware, Brightsign for IPTV media players, and 22Miles tying it together as the single CMS layer. That combination, rather than any one screen, is the actual story here.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
The multi-level venue at Thrive City combines a curved LED centerpiece, a wraparound ticker and nearly 100 displays, all managed through a single 22Miles platform.
San Francisco’s Splash Sports Bar is using a centralized content management system to coordinate live sports, venue messaging and advertising across an extensive display network at Thrive City.
Designed and integrated by AVI-SPL’s XTG team, the multi-level venue features an 840-square-foot curved LED wall, a ribbon display wrapping the upper perimeter and nearly 100 IPTV screens. Golf simulator bays add another digital component to the project.
All of these visual elements are managed through the 22Miles platform.
SNA Displays fabricated and installed the curved LED wall, which dominates Splash’s main floor. Multiple IPTV feeds can be shown across separate sections, allowing the venue to screen several games at once while running branded overlays and promotional content.
For private and corporate events, staff can reconfigure the wall for custom branding, personalized messages or event-specific visuals without changing hardware or manually switching inputs.
The SNA Displays ribbon operates as a separate content layer, carrying live scores, breaking news, statistics, standings, and sponsor graphics around the venue. Staff can adjust feeds and scrolling speeds or insert new messaging through the same centralized system.
Nearly 100 displays throughout Splash run on 22Miles’ IPTV-capable CMS and Brightsign Series 5 media players with BrightsignOS. The venue typically shows between five and eight channels simultaneously.
The displays can be scheduled to switch automatically when a game begins. Content can also be distributed across the entire venue or limited to an individual zone, giving Splash flexibility when hosting private parties and sponsored activations.
Splash has also incorporated Full Swing Golf simulator bays, which use projection to recreate golf courses at full scale. Surrounding displays can carry event branding, advertising or personalized content managed through 22Miles.
The integrated system allows Splash to treat its display network as sellable media inventory. Advertising can be scheduled by zone, time slot, event or audience and inserted between live broadcasts without staff having to manage each screen separately.
Since the cloud-based platform is hardware-agnostic, Splash can connect additional displays and venue zones as it expands. The single-system approach also allows staff to respond to changing game schedules or add last-minute sponsor content without manually reconfiguring individual areas.