Simon Property Group Launches Retail Media Network Across Its Malls
2026-09-01 · via DailyDOOH
Simon Property Group has launched Simon Media Network, a retail media platform that lets brands buy advertising across the company's portfolio of more than 200 shopping, dining and entertainment destinations. For operators and buyers in the digital signage and DOOH world, this adds another large-scale mall-based network to a retail media category that has been dominated by grocery and big-box retailers.
According to the announcement, the network's inventory includes "high-impact digital displays" throughout Simon properties, plus experiential activations, the ShopSimon.com e-commerce site, the Simon+ loyalty program, Simon's own social and digital channels, and unspecified "off-platform media environments." The release does not detail the number, size, or location of the digital displays involved, nor does it name the technology or CMS platform powering them.
Simon is pitching the network's differentiator as breadth rather than depth. Jared Blechman, the company's Chief Revenue Officer, says traditional retail media networks are built around purchase data from a single retailer, while Simon Media Network draws on behavior across shopping, dining, entertainment and lifestyle categories in one place. The company says its properties generate billions of visits and more than $100 billion in commerce, which it frames as a broad, real-world behavioral data set for advertisers to draw on.
Measurement is central to the pitch. Simon says the network offers "transparent, verified insights" on visitation, transactions and consumer engagement, and describes a closed-loop attribution model intended to let brands measure incremental return on ad spend. The announcement does not specify what measurement partners or technology underpin this attribution, nor how visitation and transaction data are collected or verified.
Buyers will be able to run campaigns nationally, regionally, by market, or at individual properties, according to Simon, giving advertisers flexibility to match media weight to specific locations or business goals while Simon maintains what it calls consistent measurement across channels.
For digital signage operators, the launch is another sign that mall landlords are following grocery chains, pharmacy retailers and transit operators in turning owned screen networks into monetized ad inventory rather than treating them purely as wayfinding or promotional tools. What is missing from the announcement is any detail on screen counts, hardware vendors, software stack, or how third-party advertisers actually book and traffic campaigns onto the displays. Those operational specifics, which matter most to anyone running or selling into a mall's digital signage estate, are not addressed in the release.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
Simon, the real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations, has announced the launch of Simon Media Network, described as a next-generation commerce media platform that helps brands reach high-intent consumers across Simon’s portfolio of more than 200 destinations.
Jared Blechman , Chief Revenue Officer at Simon told us “Today’s marketers need more than impressions. They need partners who can prove a campaign actually moved someone to visit, engage and buy. Simon is where consumers discover brands in the real world. Simon Media Network builds on that foundation, transforming those interactions into intelligence that helps brands better understand, reach and engage consumers.”
Simon Media Network extends the company’s ability to connect brands with consumers where they already gather, discover, and spend time. With billions of visits worldwide and over $100 billion in commerce generated across Simon’s portfolio of premier retail destinations, Simon Media Network creates one of the richest real-world signals of consumer behavior.
As consumer attention becomes increasingly fragmented across channels and marketers demand greater accountability, Simon Media Network offers a differentiated approach to commerce media. Unlike traditional retail media networks that are built around purchases from a single retailer, Simon Media Network provides advertisers with a broader view of consumer behavior across an ecosystem of shopping, dining, entertainment, and lifestyle experiences. This enables brands to understand not only what consumers buy, but where they spend time, what captures their attention, and how those behaviors translate into measurable business outcomes.
Through Simon Media Network, advertisers can activate campaigns across Simon’s integrated marketing ecosystem, including high-impact digital displays throughout Simon destinations, experiential activations, ShopSimon.com®, the Simon+® loyalty program, and Simon-owned social and digital channels, as well as off-platform media environments. Campaigns can be executed nationally, regionally, by market, or at individual properties, giving brands flexibility to align campaigns with specific business objectives while maintaining consistent measurement across channels.
“What makes Simon Media Network attractive is our ability to bring together brands, consumers and experiences in places where real life happens. Every day, millions of people come to Simon destinations to shop, discover something new, spend time with family and friends, and create lasting memories,” said Lee Sterling, Chief Marketing Officer at Simon. “Simon Media Network gives marketers an opportunity to reach those audiences, be part of those moments and understand the impact those connections create.”
Powered by Simon’s first-party consumer intelligence, Simon Media Network provides advertisers with transparent, verified insights into campaign performance including visitation, transactions, and consumer engagement. By combining audience insights, activation, and closed-loop attribution, Simon enables brands to build more meaningful consumer connections and demonstrate an incremental return on advertising spend.
For more information about Simon Media Network click here .
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