Screenverse Named Exclusive Programmatic Partner for Western Union's DOOH Network
2026-10-13 · via invidis
Screenverse has been named the exclusive programmatic technology partner for Western Union's digital-out-of-home network, giving advertisers programmatic access to more than 2,600 screens across 124 US markets. For operators and buyers watching the financial services venue category, it signals another underbuilt vertical opening up to programmatic demand.
The Western Union Media Network spans financial services and retail environments, including check-cashing centers, banks, supermarkets, pharmacies and convenience stores, with a presence in major markets such as New York, Chicago, Los Angeles, Miami and Houston. According to the companies, the network generates more than 623 million monthly impressions.
The companies say average dwell times of 15 to 20 minutes give advertisers a window to reach consumers while they handle financial transactions, a use case that differs from the shorter glance-based exposure typical of convenience store or quick-service checkout screens.
Audience targeting angle
Western Union says its network reaches Hispanic, African American, Asian and immigrant communities strongly, along with consumers who primarily use cash or cheques. The company frames this group as less visible through conventional digital targeting, which is the core pitch for why programmatic buyers should treat this inventory as additive rather than overlapping with existing retail media or mobile targeting.
Nick Sadler, Senior Vice President of Supply at Screenverse, said financial services has been an underbuilt venue category and that the partnership brings reach and targeting rigor that programmatic buyers expect. Josh Bernstein, Director of Media Network Operations at Western Union, said the deal will help expand the reach of the company's media network and attract additional advertising demand.
Distribution and access
Western Union's inventory becomes available programmatically through Screenverse via Place Exchange by Broadsign and Perion. That routing means buyers already running campaigns through those exchanges can add the network into existing planning and buying workflows without a separate integration.
The announcement does not say what screen hardware or CMS software powers the network, nor does it give pricing, minimum spend, or measurement methodology beyond the impressions figure. It also does not specify whether the exclusivity arrangement has a term length or renewal conditions.
For the DOOH ad-tech sector, this is another example of the consolidation around a handful of programmatic intermediaries (Place Exchange, Perion, and supply partners like Screenverse) as the mechanism by which niche retail and services networks reach national ad budgets, rather than selling directly.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Exclusive partnership gives programmatic advertisers access to financial services and retail locations across 124 U.S. markets.
Screenverse has been selected as the exclusive programmatic technology partner for Western Union’s DooH network, giving advertisers access to more than 2,600 digital screens across 124 U.S. markets.
The Western Union Media Network generates more than 623 million monthly impressions, with a presence in major markets including New York, Chicago, Los Angeles, Miami and Houston.
Screens are located in financial services and retail environments, including check-cashing centers, banks, supermarkets, pharmacies, and convenience stores.
According to the companies, average dwell times of 15 to 20 minutes give advertisers opportunities to reach consumers while they conduct financial transactions.
The partnership gives programmatic buyers access to audiences engaged in money management, payments and other financial services.
Western Union says its network has strong representation among Hispanic, African American, Asian and immigrant communities, as well as consumers who primarily use cash or cheques and may be less visible through conventional digital targeting.
“Financial services has been an underbuilt venue category, and this partnership opens it up with the reach and targeting rigor programmatic buyers expect,” said Nick Sadler, Senior Vice President of Supply at Screenverse.
Josh Bernstein, Director of Media Network Operations at Western Union, said the partnership will help expand the reach of the company’s media network and attract additional advertising demand.
Western Union’s DooH inventory is available programmatically through Screenverse via Place Exchange by Broadsign and Perion, allowing advertisers to incorporate the network into existing campaign planning and buying processes.