Samsung Opens Hanoi Showroom Built Around Its Signage and Display Lineup
2026-08-17 · via Samsung
Samsung Electronics Vietnam has opened a Business Experience Studio (BES) in Hanoi, a permanent showroom where corporate buyers can see the company's signage and display products set up in mock versions of the environments they would actually run in. For anyone specifying screens for an office, bank branch, restaurant or hospital, it is effectively a vertical-by-vertical catalogue you can walk through rather than read.
According to Samsung, the space is organized by industry. A meeting room and operations center aimed at public administration and manufacturing customers uses The Wall All-in-One and a 105-inch 5K Smart Signage display alongside Galaxy Tab S11 tablets and AI-based video conferencing cameras. The operations center itself adds 115-inch UHD signage, 55-inch video walls and 49-inch curved monitors, which Samsung says are meant to demonstrate continuous monitoring for time-sensitive operations.
Other zones target different sectors. A simulated smart classroom pairs an interactive display with a 4K business TV and an interactive board. Hospitality and real estate areas combine AI TVs, monitors and Galaxy devices with Samsung's home appliance line. A mock healthcare facility uses display solutions along with Galaxy Tabs and Galaxy Watches. For finance and banking, Samsung is showing smart signage, monitors and business TVs alongside its Color E-Paper display, a model it describes as slim, lightweight and energy-efficient, for what it calls optimized financial transactions.
Most relevant to digital signage operators specifically, the restaurant and food service section features digital menu boards and kiosks, which Samsung says are intended to modernize ordering. The reception area rounds things out with large-format displays and what Samsung calls Spatial Signage, showing 3D visuals.
What it means for buyers
The announcement does not disclose pricing, availability timelines for any of the specific products shown, or which of these display lines are new versus already shipping. It also does not say whether the studio is open to the general public or by appointment only, nor does it mention deployment partners, integrators or software providers involved in running the content on these screens.
What the opening does confirm is Samsung's continued push to bundle its signage and display hardware with its broader device and appliance ecosystem, positioning large-format displays, e-paper signage and menu boards as pieces of a wider enterprise offering rather than standalone products. For operators evaluating Samsung hardware, the Hanoi studio gives a reference point for how the company wants its signage line positioned against sector-specific use cases, even if the release itself is short on technical detail.
The announcement in full
Reproduced from Samsung for reference. Digital Signage Magazine did not write the text below.
Samsung Electronics Vietnam has officially opened the Business Experience Studio (BES) in Hanoi, offering a dedicated space where corporate customers can experience integrated Samsung technologies in real-world business environments. The opening also reaffirms Samsung’s commitment to supporting the digital transformation of organizations and businesses in Vietnam.
Representing the public administration and manufacturing sector, the meeting room and operations center leverage The Wall All-in-One, 105-inch 5K Smart Signage, Galaxy Tab S11, WindFree 1-Way Cassette air conditioners, and AI Camera video conferencing solutions. The operations center also features 115-inch UHD Signage, 55-inch Video Walls, and 49-inch curved monitors that support continuous monitoring and management for when real-time responses are critical.
For the education field, the smart classroom is equipped with the Interactive Display (WAFX-P model), BEFX-H 4K Business TV, Flip Pro WM55B Interactive Board, and Galaxy Tabs. Meanwhile, the hospitality and real estate environments integrate AI TVs, monitors, Bespoke AI home appliances, WindFree air conditioners, and Galaxy mobile devices into connected living spaces. A simulated healthcare facility incorporates display solutions, Galaxy Tabs, and Galaxy Watches to illustrate how connected technology can support healthcare staff and enhance patient experiences.
For finance and banking, BES demonstrates digital customer and employee touchpoints using Smart Signage, monitors, Business TVs, mobile devices, and the slim, lightweight and energy-efficient Color E-Paper (EMDX model) display for optimized financial transactions. Restaurant and food service scenarios feature digital menu boards and kiosks designed to modernize ordering and improve business operations.
In addition, BES has specialized zones showcasing Galaxy devices for different business environments as well as Samsung’s residential and commercial air conditioning portfolio. Welcoming visitors, the reception area also incorporates large-format displays and Spatial Signage with immersive 3D visuals.
Through this collaborative ecosystem, Samsung is highlighting its comprehensive solutions tailored to a wide range of industries. The company is committed to continuing to support innovation and operational efficiency across Vietnam’s evolving business landscape.