Samsung Brings The Frame Art TV to US Hotels With CMS Tools
2026-10-14 · via AV Magazine
Samsung Electronics America has launched a hospitality version of The Frame, its art-display TV, aimed at premium hotels and other hospitality properties in the US. The model, numbered HL03H, comes in 55, 65 and 75 inch sizes and combines smart TV functionality with digital signage-style content management tools built for hotel operations, according to the company.
For digital signage and hospitality technology buyers, the interesting part is not the art display itself but the management layer sitting behind it. Samsung says the set runs on its Tizen Enterprise Platform, letting hotels build and manage custom apps and guest experiences property by property. LYNK Cloud, Samsung's cloud management tool, lets staff configure a digital concierge service so guests can pull up property information, book services or order room service directly from the screen. A related tool, LYNK Cloud Business, is pitched as letting staff analyze guest content usage and push promotions based on viewing history, a feature that puts the TV closer to a retail media or targeted-messaging platform than a standard in-room television.
On the design side, Samsung's existing Frame pitch carries over: the screen displays artwork, photography or other curated visuals when not in active use, and a feature called Collection Hub1 lets hotels extend their own creative direction onto the display. Optional magnetic bezels and a slim wall mount are intended to let the screen blend into a room's decor rather than read as a television, which has been the core selling point of the consumer Frame line since launch.
The hospitality model adds AI features Samsung says are new to this version. Generative Wallpaper creates custom imagery for the screen, and Live Translate adds subtitles to local broadcasts in supported languages, aimed at international travelers. Guests can cast personal content to the screen via Google Cast and Apple AirPlay. Samsung Knox Security is included to protect the display and any connected devices, a standard requirement for shared-use hospitality hardware.
The announcement does not give pricing, availability dates for specific markets, or which hotel groups, if any, are deploying the product. It also does not specify how LYNK Cloud integrates with existing property management or guest services systems that hotels already run, which will matter to IT teams evaluating the TV against other commercial hospitality displays on the market.
Mark Kelly, head of enterprise sales in Samsung Electronics America's display solutions division, said the goal is for in-room stays to feel more personal and connected without compromising a property's design integrity, combining art, entertainment and hotel services on a single display.
The announcement in full
Reproduced from AV Magazine for reference. Digital Signage Magazine did not write the text below.
By AV Magazine in Displays , Leisure and Hospitality , US&Canada October 14, 2026 0
The display complements the look of high-end hotels, acting as a smart TV while offering AI features that turn the traditional in-room screen into a more personalised part of the stay.
Samsung Electronics America has launched a version of its ‘art TV’ aimed at premium hotels and hospitality environments.
The Frame hospitality model (HL03H model), which is available in 55″, 65″ and 75″ sizes, offers smart TV functionality, and showcases digital artworks when not in use.
The Collection Hub1 content management feature allows hotels to extend their creative direction on to the screen by displaying curated artwork, photography or other visual content.
Optional magnetic bezels enable hotels to blend the display with the surrounding environment, while the slim fit wall mount and anti-glare screen support a clean, gallery-like appearance.
The Frame hospitality model deploys AI to adapt the in-room experience to a guest’s needs. Generative Wallpaper creates custom imagery for the screen, while Live Translate provides subtitles for local broadcasts in supported languages.
Guests can further tailor their entertainment with Google Cast2 and Apple AirPlay3, bringing compatible content from their personal devices directly to the in-room display.
LYNK Cloud4 enables hotel staff to configure digital concierge services, allowing guests to access property information, book services and order room service from The Frame.
Content management capabilities such as LYNK Cloud Business make it easy for staff to analyse guest content usage, enabling hotels to deliver promotions based on guests’ viewing history.
The Tizen Enterprise Platform enables hotels to develop and manage applications and experiences tailored to their property and customers, while Samsung Knox Security5 helps safeguard the hospitality TV and connected devices.
‘No compromise to design integrity’ Mark Kelly, head of enterprise sales in Samsung Electronics America’s display solutions division, said: “As luxury hospitality evolves, the most memorable in-room stays will feel more personal and connected without compromising their design integrity.
“The Frame hospitality model seamlessly blends art, entertainment and hotel services together on one flexible display, helping hotels adapt to changing guest expectations and create more distinctive experiences over time.”