Samsung Adds Smartify Ad Marketplace Into VXT Content Management System
2026-08-28 · via Digital Signage Today
Samsung Electronics America and Smartify Media have integrated Smartify's advertising platform directly into Samsung's VXT content management system, giving operators of Samsung commercial displays a built-in way to sell ad space on their screens without installing new hardware, according to a joint press release.
The integration is live now across the Smartify network, where displays running Samsung VXT can participate in Smartify's advertising marketplace, described in the release as a source of local, direct and national ad campaigns. Samsung is branding the feature Samsung VXT Ads, Powered by Smartify.
For operators, the pitch is straightforward: screens already deployed for menu boards, wayfinding, or promotional content become a passive revenue line without a hardware refresh or extra cost, per the release. That matters for retailers, restaurant chains, property owners and other businesses that have sunk money into commercial displays for operational purposes and have been looking for ways to offset that spend, or turn it into a profit center, without disrupting day-to-day screen management.
Samsung VXT is the company's cloud-native content and remote device management platform for commercial displays, competing with CMS offerings from vendors like BrightSign, Scala and others in the space. Smartify describes itself as a digital out-of-home and retail media network operating across North America. The release frames the deal as evidence of what it calls a broader convergence between digital signage and retail media, a trend that has been building as more brands look to buy ad inventory on screens outside traditional advertising channels.
"Commercial displays are rapidly evolving from operational tools into valuable media assets," said Joseph Kunigonis, CEO of Smartify, in the release. He said the integration creates "a frictionless monetization layer" that lets display owners tap into local, regional and national ad demand without changing how they run their screens.
Jonathan del Rosario, head of product for Samsung's display solutions division, said the partnership reflects "the growing convergence of digital signage technology and retail media" and is meant to help businesses get more value out of their display ecosystem.
The release does not spell out revenue share terms, which display models or VXT tiers are eligible, how advertisers are vetted, or what control operators have over ad content and frequency. It also does not say how many locations or screens are currently active in the marketplace, or whether the feature requires operators to opt in through a separate agreement with Smartify beyond their existing VXT subscription. Those details will matter to anyone deciding whether to flip the switch on their own display network.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
Samsung Electronics America Inc. and Smartify Media Inc., a digital out-of-home and retail media network in North America, have partnered to transform how businesses and property owners monetize Samsung commercial displays.
The companies have integrated Smartify's premium advertising platform directly into Samsung's Visual eXperience Transformation content management system, creating a path for display owners to activate local, direct and national advertising campaigns to earn passive revenue, with no new hardware or additional cost, according to a press release.
Samsung VXT is Samsung's cloud-native content management and remote device management platform designed for commercial displays.
The integration has begun across the Smartify network, where Samsung VXT-powered displays are participating in Smartify's premium advertising marketplace.
"Commercial displays are rapidly evolving from operational tools into valuable media assets," said Joseph Kunigonis, CEO of Smartify, said in the release. "By integrating Smartify directly into Samsung VXT, Samsung VXT Ads, Powered by Smartify creates a frictionless monetization layer that enables display owners to participate in local,regional, and national advertising demand without changing how they operate their screens. This partnership effectively transforms commercial displays into connected, revenue-generating digital real estate."
"This partnership reflects the growing convergence of digital signage technology and retail media," Jonathan del Rosario, head of product, display solutions division, Samsung Electronics America, said in the release. "By integrating Smartify's advertising capabilities into Samsung VXT, we're empowering businesses to maximize the value of their display ecosystem, strengthen the impact of each screen and enhance the customer experience."
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