Samsung Adds Idomoo's Lucas AI Video Agent to VXT CMS
2026-08-24 · via Digital Signage Today
Samsung has integrated Idomoo's Lucas AI Video Agent into its Visual eXperience Transformation (VXT) content management system, giving digital signage operators a way to generate finished videos from a text prompt without leaving the platform.
According to a press release, Lucas handles the full video production pipeline, including script writing, animation and voice over, rather than producing raw footage that still needs editing. Samsung says this is a distinction from other AI video tools currently on the market. Users can also upload their own media and convert static images into video, then save the output directly to VXT Canvas, Samsung's content creation workspace within the CMS.
For operators, the pitch is speed and lower production cost. Video content for menu boards, retail screens or corporate messaging has traditionally required either in-house editing skills or an outside agency. Idomoo, an enterprise video platform, is positioning Lucas as a way to remove that step for VXT customers, with Samsung framing it as reducing both cost and complexity.
Jonathan del Rosario, head of product for Samsung's display solutions division, said in the release that the integration "builds on" VXT's mission to evolve with business needs and called it "a pivotal step in shaping the future of digital signage content creation."
The announcement does not say whether the feature carries an additional license fee on top of VXT, what output resolutions or formats are supported, or which markets and VXT tiers get access first. It also does not specify turnaround time beyond the general claim of producing video "in minutes," nor does it detail how brand guidelines or asset libraries are enforced to keep AI-generated video on-brand.
The move follows a broader pattern of CMS vendors bolting generative AI tools onto existing platforms rather than building video generation natively, letting players like Samsung move quickly by partnering with specialists such as Idomoo.
The announcement in full
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Idomoo's Lucas AI Video Agent is now available on Samsung's Visual eXperience Transformation content management system, providing the ability to generated ready-to-use videos inside a digital signage platform.
It lets users turn a simple text prompt into an on-brand video in minutes with no technical skills required, and reduces the cost and complexity of traditional video creation, according to a press release . Idomoo is an enterprise video platform.
Unlike other AI tools that generate raw footage that requires editing, Lucas handles the entire process, including the script, animation and voice over. Users can upload their own media if desired, even turning static images into cinematic footage, and save their videos directly to VXT Canvas.
"Samsung VXT is built to evolve alongside dynamic business needs, from enhancing operational efficiencies to driving impactful campaigns," Jonathan del Rosario, head of product, display solutions division, at Samsung Electronics America, said in the release. "The integration of Idomoo's Lucas AI Video Agent into our VXT platform builds on this mission, empowering customers to effortlessly produce high-quality video content. Together, this collaboration marks a pivotal step in shaping the future of digital signage content creation."
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