Report: Retail Digital Signage Market to Reach $35.3 Billion by 2030
2026-09-30 · via Digital Signage Today
A new market analysis projects continued growth for retail digital signage, with the sector expected to reach $35.3 billion by 2030, up from figures reported for 2025, according to a report from the Business Research Company.
The report, summarized in a press release, pegs the market's compound annual growth rate at 7.8% through 2030. It attributes near-term growth to a rate of 8.1%, though the release's own figures for the starting point are inconsistent: it cites a 2025 value of $24.16 billion growing to $26.11 billion "this year," without clarifying which year that refers to. Digital Signage Today's report did not resolve that discrepancy, and the underlying research firm's release does not explain it either.
Setting the numbers aside, the direction of the report is not surprising to anyone tracking retail deployments. The Business Research Company points to several familiar drivers: retailers using dynamic and interactive signage to engage shoppers, the integration of artificial intelligence and analytics into content and measurement, the growth of "smart store" formats, demand for real-time content updates, expansion of omnichannel retail strategies, and continued investment in immersive in-store experiences.
None of those drivers is new to operators who have watched vendors push AI-driven content personalization, sensor-based audience measurement and cloud CMS platforms over the past several years. What the report adds is a market-sizing frame around trends that are already visible on trade show floors and in vendor product roadmaps.
What's missing
The release does not break down the market by hardware type, region, retail vertical or software category, so it is not clear how much of the projected growth is tied to new screen installations versus content and analytics software revenue. It also does not name specific retailers, integrators or technology vendors driving the numbers, nor does it detail the methodology behind the CAGR calculations.
For operators and suppliers, the report functions mainly as a directional signal: retail chains are expected to keep investing in signage as an engagement tool, and the money is expected to increasingly follow AI-enabled content, real-time updating and integration with broader omnichannel operations. Anyone using the specific dollar figures to build a business case should treat them cautiously given the inconsistency in the release's own numbers, and should look to the full Business Research Company report, which is not detailed in the release, for methodology before citing it externally.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
The retail digital signage market is enjoying robust expansion, with market value projected to increase from $24.16 billion as of 2025 to $26.11 billion this year. That translates to a compound annual growth rate of 8.1%.
The growth is being driven by retailer efforts to engage consumers in dynamic and interactive ways, according to a report from the Business Research Company.
Looking ahead, the market is projected to maintain strong momentum, reaching $35.3 billion by 2030 at a CAGR of 7.8%, according to a press release on the report.
The future growth will be supported by the integration of artificial intelligence and analytics, the rise of smart stores, a need for real-time content updates, expansion of omnichannel retailing and investments aimed at creating immersive customer experiences.
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