Pufferfish Deploys Spherical Touch Display for North Face Event
2026-11-02 · via DailyDOOH
Pufferfish has installed a PufferTouch 600 interactive display at a North Face event in Chamonix, France, working with parent company VF Corporation on a fully managed rental deal that included a bespoke application built for the activation.
For operators who sell or manage experiential retail tech, this is a reminder that the touch-display rental market extends well beyond flat panels and video walls. Pufferfish's PufferTouch line is built around spherical or curved touch-enabled displays, positioned as a focal point for brand activations rather than a standard menu board or wayfinding screen. The Chamonix installation follows that pattern: a single large interactive unit meant to anchor a premium event space and pull in foot traffic rather than deliver a looping ad schedule.
Pufferfish says the deal covered the full lifecycle of the activation: hardware supply, a custom interactive app built around VF Corporation's brand content, on-site installation, and technical support for the duration of the event. That end-to-end model is notable for signage integrators and rental houses watching how brands procure these one-off experiences. Rather than buying hardware and sourcing content separately, VF Corporation appears to have gone to a single vendor for the whole package, from the physical unit to the software layer running on it.
Martina Panzer, Retail Production Manager for EMEA Retail Marketing at VF Corporation, is quoted in the release praising Pufferfish's execution and the resulting consumer experience, calling it a successful bespoke activation. That is the only direct attribution in the announcement, and as with any vendor-supplied quote it reflects the client's satisfaction rather than independent measurement.
What the announcement does not say is just as relevant to anyone evaluating this kind of deployment. There is no mention of footfall numbers, dwell time, or any other engagement metric tied to the PufferTouch unit, so there is no way to judge impact from the release alone. Pricing, the exact duration of the Chamonix event, and technical specifications of the PufferTouch 600 itself are also absent. Readers wanting to compare this against standard commercial touch panels or other curved-display vendors will need to look elsewhere for hard specs.
For the digital signage trade, the takeaway is less about this specific unit and more about the model: a managed rental plus custom software plus on-site support, sold as one package to a fashion and outdoor apparel conglomerate for a short-term brand event. That bundled approach is increasingly common in experiential retail and is worth watching as more apparel and lifestyle brands look to stand out at pop-up and flagship events.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
The North Face Pufferfish Immersive Retail
Pufferfish recently worked with VF Corporation to deliver an immersive digital experience for The North Face, one of the brands within its portfolio, at an event in Chamonix, France.
As one of the world’s leading outdoor brands, The North Face required an engaging interactive display that would complement the premium event environment while providing visitors with an innovative way to explore brand content.
Martina Panzer , Retail Production Manager, EMEA Retail Marketing, said “The Pufferfish ‘agency’ played a key role in translating the Brand vision into a compelling and impactful special setup. Their expertise, attention to execution, and commitment to quality resulted in an elevated consumer experience and a successful bespoke activation.”
Pufferfish supplied a PufferTouch 600 as part of a fully managed rental solution, alongside the development of a bespoke interactive application tailored specifically for the event. Working closely with the VFC team, Pufferfish transformed the client’s content into an intuitive interactive experience designed to maximise engagement while reflecting the quality and innovation associated with The North Face brand.
The solution included full on-site installation and technical support from the Pufferfish team, ensuring seamless delivery throughout the event. The PufferTouch became a striking focal point within the space, encouraging visitors to interact with the content and creating a memorable brand experience that combined immersive technology with compelling storytelling.
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