Planar to Showcase New Cobra Series LED at OOH NYC Showroom Event
2026-09-02 · via DailyDOOH
Planar is opening its New York showroom to industry visitors during the week of Out of Home, with registration now live for an open house on Thursday, October 15. The draw for signage buyers and integrators is a first look at the company's new Cobra Series display line, which Planar is billing as part of a broader round of display updates.
The announcement gives no specifications, pricing or release date for the Cobra Series. Anyone weighing it against existing direct-view LED or fine-pixel-pitch options from competitors will have to wait for details beyond what's shown on the showroom floor. That's a gap worth noting for operators trying to plan budgets around OOH NYC week announcements.
The event itself is structured more as an AV industry showcase than a straight product launch. According to the schedule Planar published, the day includes short presentations from several event partners: Lightware Visual Engineering at 11:00am, Analog Way at 11:15am, and rp Visual Solutions at 11:45am. A longer seminar session, with details still to be announced, runs from 3:30pm to 5:00pm. The day wraps with networking over cocktails, standard fare for a showroom open house but a reminder that this is as much a relationship event as a technical briefing.
The location is Planar's showroom at 599 11th Ave, 5th Floor, in New York, timed deliberately to coincide with the broader Out of Home Week calendar so visitors already in town for OOH NYC can fold in a stop at the showroom.
For digital signage and DOOH operators, the practical takeaway is limited until Planar releases hard specs on the Cobra Series, things like pixel pitch, brightness, modularity and service access that determine whether a display fits a given retail, transit or venue deployment. The presence of partners like Lightware, Analog Way and rp Visual Solutions suggests Planar is positioning the Cobra Series within a wider AV signal and control ecosystem rather than as a standalone panel, but the release does not elaborate on integration specifics.
Registration for the open house is open now through the event page Planar and DailyDOOH have published. Anyone planning to attend OOH NYC in person may want to add it to the calendar, though those looking for technical detail on the Cobra Series before committing to a purchase decision will likely need to wait for a fuller spec sheet or follow-up coverage after the showroom event.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
During #OOHNYC Fall Into Display Innovation w/ @PlanarSystems
Registration is now open for the annual Planar New York Showroom Open House during the week of Out of Home on Thursday , October 15.
There, you will be able to experience the all-new Planar Cobra Series and other new Planar display innovations, explore solutions from event partners and connect with fellow AV professionals over cocktails and networking.
Lightware Visual Engineering Presentation 11:00am – 11:15am
Analog Way Presentation 11:15am – 11:30am
rp Visual Solutions Presentation 11:45am – 12:00pm
Seminar Presentation (Details to Follow) 3:30pm – 5:00pm
Reserve your spot and explore the full event details here .
599 11th Ave, 5th Floor New York, NY 10036
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