Planar Hires Jay Divine as Sales Development Rep for Northwest U.S.
2026-10-23 · via DailyDOOH
Planar has hired Jay Divine as a Sales Development Representative covering the Northwest United States, according to a report from DailyDOOH. Planar is a display manufacturer whose products are used across digital signage, control rooms, and large-format video wall deployments, so sales hires in regional territories typically signal continued investment in direct customer outreach for those markets.
Divine's background is not in digital signage or retail display sales. He previously served as Director of Broadcast Operations at the University of Washington, and before that worked at Seattle University and the University of California. DailyDOOH notes this higher education and broadcast operations background, which includes video production and live event technology, as a point of interest given the shift to a vendor sales role.
What this means for operators
The announcement does not detail which Planar product lines Divine will focus on, whether his role covers direct sales or channel partner support, or what accounts he will manage. Sales development representative roles typically involve prospecting and qualifying leads rather than closing enterprise deals outright, so Divine's day-to-day work may involve connecting Planar's regional sales team with higher education, corporate AV, or broadcast-adjacent customers in the Northwest, areas where his prior experience could be directly relevant.
For integrators and end users in that region, a new sales contact is mostly a logistical note: another name to know when sourcing Planar displays or video wall hardware for control room, command center, or digital signage projects. It does not signal a new product launch or change in strategy on its own.
Personnel moves like this are common across the digital signage and pro AV industry as manufacturers staff up regional coverage. Planar, which has a long history in LCD and LED display technology for both consumer and professional markets, continues to compete with other display makers for share in sectors where broadcast, higher education, and corporate AV overlap with digital signage deployments. The hire suggests Planar sees enough opportunity in the Northwest market to add dedicated sales development coverage there, though the announcement gives no further detail on sales targets, team size, or reporting structure.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
Jay Divine has joined Planar as a Sales Development Representative, supporting the Northwest U.S.
Interestingly he comes from a higher education background, having previously worked as Director of Broadcast Operations at the University of Washington, as well as previously at Seattle University and the University of California.
With that background in broadcast operations, video production and live event technology, Jay brings with him valuable experience in professional AV and customer-focused environments.
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