Peerless-AV Adds Channel Account Manager for France
2026-08-14 · via DailyDOOH
Peerless-AV has appointed David Poplawski as Channel Account Manager for France, according to a company announcement. Poplawski will work with integrators, resellers, consultants and end-user accounts across the country, with a brief to support existing customers and identify new opportunities for the company's mounting, display and digital signage hardware lines in the French market.
For operators and integrators in France, the appointment signals that Peerless-AV wants a dedicated point of contact in the country rather than relying solely on distributor relationships or pan-European sales coverage. A named channel manager typically means faster response on quotes, project support and product training for resellers who spec Peerless-AV mounts, kiosks and outdoor display enclosures into digital signage installs.
Gwen Villette, Peerless-AV's Director of Sales for France, said the company was "delighted to welcome David to our team," adding that his "experience, professionalism, and understanding of the French market make him an excellent addition to the region." Villette said the company is confident Poplawski will help support customers and drive growth in France.
According to the announcement, Poplawski has close to 20 years of sales and business development experience, with a track record in building long-term customer relationships and identifying growth opportunities. The release does not specify his previous employer or which sectors he worked in before joining Peerless-AV.
What it means for the channel
The announcement gives no detail on headcount changes elsewhere in Peerless-AV's European sales structure, nor does it name who held the France channel role previously, if anyone. It also does not disclose any new product plans, contracts or targets tied to the hire.
For integrators and consultants already working with Peerless-AV in France, the practical takeaway is a new named contact for account support and channel enquiries. For competitors selling mounting and enclosure hardware into the French digital signage and AV market, it is a signal that Peerless-AV is investing in local, dedicated sales coverage rather than treating France as part of a broader regional territory.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
David Poplawski has joined Peerless-AV as Channel Account Manager for France. David will work closely with integrator/reseller, consultant and end user accounts across France to provide support and drive new opportunities for Peerless-AV products to market.
Gwen Villette , Director of Sales, France told us “We are delighted to welcome David to our team,” commented His experience, professionalism, and understanding of the French market make him an excellent addition to the region. We are confident he will play an important role in supporting our customers and driving our continued growth in France.”
With nearly 20 years’ experience in sales and business development, David brings a strong track record of building long-term customer relationships, identifying growth opportunities, and delivering results across the French market. His industry knowledge and customer-focused approach will further strengthen Peerless-AV’s ability to support clients and expand its presence in the region.
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