PDG Named Approved Outdoor Menu Board Supplier for Burger King
2026-08-14 · via AV Magazine
Palmer Digital Group (PDG) has been added to Burger King's approved supplier programme for outdoor digital menu boards, giving the chain's roughly 6,000 US and Canada franchises a new option as they update drive-thru equipment.
The deal covers PDG's single- and triple-panel outdoor digital menu board (ODMB) systems, which use LG 49-inch outdoor displays housed in what the company describes as durable, modular enclosures. According to PDG, the modular design lets franchisees service or swap individual components without replacing the whole unit, which the company says lowers total cost of ownership over the life of the installation.
For operators, that maintenance argument is the real pitch here. Outdoor digital menu boards run in direct sun, rain and temperature swings for years at a stretch, and a display failure at a drive-thru means lost orders, not just a dark panel. Whether PDG's modularity actually cuts repair costs and downtime versus rival ODMB systems from other suppliers is not detailed in the announcement, so franchisees will need to weigh that claim against their own service history and any comparable bids.
Rollout and installation options
PDG says installations are already under way, with about 18 orders placed and the first locations opened in Wisconsin. The company expects roughly 30 Burger King locations running the new boards by the end of September 2026, rising to about 50 by the end of the year. Against a franchise base of 6,000 restaurants, that is a small initial footprint, and the announcement gives no indication of how quickly the rollout might scale beyond this year or whether Burger King has set any broader mandate for adoption.
Franchisees can choose between having PDG's own crews handle installation or doing it themselves. Self-installation is supported through online training led by Patrick Profitt, PDG's vice-president of project management and field operations. Offering both routes is a practical move for a chain this size, since larger franchise groups often have their own maintenance staff while smaller operators may prefer to outsource the work.
The announcement does not say what the boards cost, how they compare on price to other approved ODMB suppliers in the Burger King programme, or whether this agreement is exclusive to PDG. It also does not specify content management software, connectivity requirements, or how these boards integrate with kitchen display or ordering systems, details that will matter to IT teams planning the wider deployment.
Chuck Lewis, president of Palmer Digital Group, called the approval validation of the company's track record and said the modular systems are built for ease of installation and long-term ownership, while giving franchisees flexibility on how the work gets done.
The announcement in full
Reproduced from AV Magazine for reference. Digital Signage Magazine did not write the text below.
By AV Magazine in Digital Signage and DOOH , Leisure and Hospitality , US&Canada August 13, 2026 0
Palmer Digital Group joining Burger King’s approved supplier programme offers restaurants across the US and Canada access to PDG’s modular single- and triple-panel outdoor digital menu boards.
Palmer Digital Group (PDG) has been selected as an approved supplier of outdoor digital menu board systems for Burger King’s 6,000 franchises across the US and Canada.
The agreement allows franchisees to purchase the Illinois-based company’s single- and triple-panel outdoor digital menu board (ODMB) systems as they modernise drive-thru operations.
The Burger King systems will feature LG 49″ outdoor displays integrated into PDG’s durable, modular outdoor digital menu board enclosures.
The modular design reduces maintenance costs by allowing individual components to be serviced or replaced without replacing the entire structure, lowering the total cost of ownership.
Installations are already under way, with about 18 orders having been placed and the first locations having opened in Wisconsin.
PDG expects about 30 Burger King locations to be operational by the end of the September, and 50 by the end of 2026.
Professional or self-installation The Burger King franchisees will can choose professional installation by PDG’s team or self-installation.
Self-installation training is led by Patrick Profitt, PDG’s vice-president of project management and field operations, through a comprehensive online session that explains every step of the process.
Chuck Lewis, president of Palmer Digital Group, said: “This partnership is another validation of what we’ve built over the last several years.
“Being selected by one of the world’s most recognised quick-service restaurant brands reinforces our reputation for delivering reliable, innovative outdoor digital menu board solutions that are designed to last while making installation and long-term ownership easier for operators.”
“Our menu board systems are engineered with modularity and ease of installation in mind. Some franchisees prefer to have our experienced installation crews manage the entire project, while others already have qualified teams in place.
“By supporting both approaches and providing comprehensive training, we’re giving operators the flexibility to choose the model that works best for their business.”