PATTISON Outdoor Adds 20 Digital Displays to Montreal BIXI Network
2026-08-27 · via DailyDOOH
PATTISON Outdoor Advertising has added 20 digital displays to the BIXI bike-share network in Montreal, expanding a DOOH inventory that already includes more than 1,000 static advertising panels across the city, according to the company.
The displays are installed at BIXI stations in downtown Montreal and in several high-traffic neighbourhoods. PATTISON says the advertising column was designed and developed by the BIXI design team specifically for bike-share stations, and describes it as one of the first digital advertising displays built for that use case.
For operators and media owners watching the DOOH space, this is a notable move into micromobility infrastructure as an ad venue. BIXI is a large network by North American standards: the company cites more than 11,000 bikes and nearly 1,000 stations across Greater Montreal, with more than one in four Montrealers reportedly using the service in 2024. That scale gives PATTISON a recurring, high-frequency audience of commuters and casual riders at fixed, predictable locations, which is the kind of inventory DOOH buyers tend to value for reach and dwell time.
What the announcement does not say is more telling for anyone trying to size up the deal. There is no mention of the screen specifications, brightness, size, or whether the displays are solar powered or connected to grid power, which matters for a network of outdoor kiosks spread across a city. There is no detail on the content management or ad-serving platform running the network, nor any word on measurement or audience verification tools that advertisers would need to justify spend against other Montreal out-of-home options. Pricing and the commercial terms of the BIXI partnership are also absent.
Dominic Loporcaro, PATTISON's Vice President and General Manager for the Eastern Region, frames the launch as an evolution of the company's BIXI media offering, positioning the digital units as a complement to its existing static panel network rather than a replacement. Pierre-Luc Marier of BIXI frames the column design as an integration play, emphasizing that the hardware was built to fit the look of BIXI stations rather than being a generic digital panel bolted onto existing furniture.
PATTISON positions itself as a partner to 38 transit authorities across Canada and calls itself the leading provider of advertising solutions for sustainable mobility. The BIXI deal extends that transit and mobility footprint into bike-share infrastructure specifically, a segment that has seen relatively little digital signage investment compared to bus shelters, transit stations, and street furniture. For competitors in the Canadian OOH market, it signals that bike-share networks in major cities may become a contested category for digital ad placements going forward.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
20 New @PattisonOutdoor BIXI Digital Displays
PATTISON Outdoor Advertising continues to expand its media offering in Montréal with the launch of 20 new digital displays across the BIXI network.
Dominic Loporcaro , Vice President and General Manager, Eastern Region, PATTISON Outdoor told us “The addition of these 20 digital displays represents a significant evolution of our BIXI media offering. Combined with our network of more than 1,000 static advertising panels, these new digital assets provide advertisers with a flexible, dynamic, year-round medium in some of Montréal’s most strategic locations” .
Strategically located throughout downtown Montréal and in several high-traffic neighbourhoods, these new displays further strengthen one of the city’s most extensive urban advertising networks.
“Designed and developed by the BIXI design team, this new advertising column is one of the first digital advertising displays specifically designed for bike-share stations. Like BIXI bikes themselves, it integrates seamlessly into Montreal’s urban landscape while providing partners with a premium platform to connect with users,” explained Pierre-Luc Marier , Director, Integrated Marketing, Growth and Public Affairs.
With more than one in four Montrealers using BIXI in 2024, the network is a cornerstone of urban mobility. Over the past 16 years, BIXI has experienced remarkable growth and now boasts over 11,000 bikes and nearly 1,000 stations across Greater Montreal, making it an ideal platform for high-impact advertising campaigns.
As a partner of 38 transit authorities across Canada, PATTISON Outdoor Advertising is the leading provider of advertising solutions for sustainable mobility. This partnership with BIXI reinforces its commitment to combining expertise with innovative and eco-conscious urban initiatives while delivering unmatched downtown and street-level visibility.
This entry was posted
on Thursday, August 27th, 2026 at 08:50 @410 and is filed under DailyDOOH Update . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response , or trackback from your own site.About DailyDOOH Editorial Team Technology Team
AdAI: OOH – Conference Series 2023/2024 2025
AdTECH: OOH Conference Series 2016 – 2022 2022. (Our Eight Events) 2023 2024
Past Events CITY BRIEFINGS The DailyDOOH Gala Awards Returns To New York Thought Leadership Summits
The DailyDOOH Gala Awards Returns To New York
The Software Holocron (Digital Signage, Gesture, Kiosk and Touch)
Categories CEO SPOTLIGHT (101) DailyDOOH Update (15,134) DailyDOOH.net (16) Events (694) Guest Contributions (15) Housekeeping (59) Jobs (81) Scuttlebut (10,348) The Hub (5) Vlog (34) Will Work For Love (42)
Recent Entries 20 New @PattisonOutdoor BIXI Digital Displays Australians Spent $175 Billion Last Summer Firefly se expande a Colombia STRATACACHE Sells PRN To @PerionNetwork The Digichief Health Intelligence Platform Get Ready to Register for #CES2027 ARF Creative Effectiveness Conference, October 14, 2026 The Future of Media Canada, September 29 2026 VIOOH in US Screenverse Partnership Integrate Expo, Sydney, Sept 2-4 2026
20 New @PattisonOutdoor BIXI Digital Displays
Australians Spent $175 Billion Last Summer
The Digichief Health Intelligence Platform
ARF Creative Effectiveness Conference, October 14, 2026
The Future of Media Canada, September 29 2026
Meta Register Log in Valid HTML5 WordPress