Palmer Digital Group Approved as Burger King Menu Board Supplier
2026-08-13 · via invidis
Palmer Digital Group (PDG) has been named an approved supplier of outdoor digital menu board systems for Burger King franchisees in the U.S. and Canada, giving the company access to a network of roughly 6,000 restaurants. For operators watching the QSR digital menu board market, it is a notable win in a segment long dominated by a handful of established suppliers.
Under the agreement, Burger King franchisees can buy PDG's single- and triple-panel outdoor digital menu board systems for drive-thru modernization projects. According to the company, deployments have already started in Wisconsin, with about 18 orders placed so far. PDG expects around 30 locations to be operational by the end of the third quarter, growing to roughly 50 by the end of 2026. Against a franchise base of about 6,000 restaurants, that is a modest opening slice, and the pace of expansion beyond 2026 is not addressed in the announcement.
What's in the box
The systems use 49-inch LG outdoor displays built into PDG's own modular outdoor enclosures. PDG says the modular design lets individual components be serviced or swapped out rather than forcing a franchisee to replace an entire menu board structure when something fails. For an outdoor QSR install exposed to weather and constant use, serviceability of this kind matters more to total cost of ownership than the display spec itself, though the announcement gives no detail on warranty terms, brightness, or expected lifespan of the panels.
Franchisees have a choice on installation: they can use PDG directly, or have their own construction teams do the work after completing PDG's online installation training. PDG also offers site surveys, foundations, conduit and electrical work, trenching, and indoor display installation, plus ongoing support. That flexibility is likely aimed at large multi-unit operators who already run their own construction crews and don't want to be locked into a single installer for every location.
Chuck Lewis, president of Palmer Digital Group, said being selected by "one of the world's most recognized QSR brands" reinforces the company's reputation for outdoor digital menu board solutions. That is a marketing line from PDG, not an independent verification, and the announcement does not name other approved suppliers Burger King franchisees can choose from, so it is unclear how PDG's offer compares on price or terms.
The deal also fits into a broader push by PDG into voice AI for drive-thru ordering, though the announcement does not say whether Burger King's approved systems include or plan to include that technology. For now, the news is about hardware: a menu board contract, not an AI rollout.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
QSR supplier targets 50 Burger King locations by year-end as franchisees upgrade drive-thru menu boards.
Palmer Digital Group (PDG) has been selected as an approved supplier of outdoor digital menu board systems for Burger King franchisees across the U.S. and Canada, opening the company’s technology to a network of approximately 6,000 restaurants.
Under the agreement, Burger King operators can purchase PDG’s single- and triple-panel outdoor digital menu board systems as part of drive-thru modernization projects.
Deployments are already underway, beginning with locations in Wisconsin. PDG says approximately 18 orders have been placed and expects around 30 Burger King locations to be operational by the end of the third quarter, rising to roughly 50 by the end of 2026.
The Burger King systems will use 49-inch LG outdoor displays integrated into PDG’s modular outdoor enclosures. The design allows individual components to be serviced or replaced rather than requiring replacement of the entire menu board structure.
Franchisees can have the systems installed by PDG or use their own construction teams after completing online installation training. PDG also offers site surveys, foundations, conduit and electrical work, trenching, indoor display installation, and ongoing support.
“Being selected by one of the world’s most recognized QSR brands reinforces our reputation for delivering reliable, innovative outdoor digital menu board solutions,” said Chuck Lewis, president of Palmer Digital Group.
The Burger King agreement expands PDG’s presence in the QSR sector as restaurant operators continue investing in digital drive-thru infrastructure. The company has also been developing technologies including Voice AI integration alongside its outdoor menu board and kiosk systems.