OUTFRONT Media Signs Multi-Year OOH Deal With New York Jets
2026-08-09 · via DailyDOOH
OUTFRONT Media has signed a multi-year exclusive agreement with the New York Jets, giving the outdoor advertising company rights to sell sponsorship across the team's game-day footprint beyond MetLife Stadium itself. The deal is effective immediately, according to OUTFRONT's announcement.
For brands and media buyers, the pitch is reach that extends past the stadium gates. OUTFRONT says the partnership connects sponsors to Jets fans through transit hubs, commuter routes, and the neighborhoods where fans gather before and after games, using its network of outdoor and digital out-of-home inventory. That network is what separates this from a typical stadium naming or in-venue sponsorship: OUTFRONT is positioning it as a way to activate near real time around breaking sports moments, player milestones, and rivalries, tying digital OOH screens to live events as they happen.
The company is also bundling in OUTFRONT Studios, its in-house creative unit, which the release says can adapt existing broadcast, digital, or social creative for street-level and transit displays, or build new work specifically for those formats. That is a services layer on top of the media buy, aimed at brands that may not have experience producing for out-of-home.
Context for operators
The announcement does not specify which OUTFRONT screens or markets are included, how many digital displays are part of the package, or what financial terms are involved. It also does not name confirmed advertiser partners at launch, beyond describing a "Back to Football" campaign launch event at Penn Station hosted by former Jets linebacker Bart Scott.
The deal fits a pattern OUTFRONT has been building this year. The release points to more than 115 brand campaigns the company ran across 11 U.S. host cities during this summer's FIFA World Cup, plus a recent partnership with Formula E and agreements with host committees in the Bay Area, Los Angeles, Atlanta, Dallas, and Miami. Sports-tied OOH and DOOH deals appear to be a growth priority for the company heading into the college football and NFL seasons.
For digital signage and DOOH operators, the news is a reminder that major OOH players continue to chase exclusive sports rights as a way to combine physical placements, live-event responsiveness, and creative services into a single sellable package, rather than relying on static billboard inventory alone. Jets SVP Jeff Fernandez said the team sees the deal as a way to extend fan engagement beyond game days, though the release gives no detail on measurement or reporting tools tied to the campaigns.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
OUTFRONT and New York Jets Multi-Year Partnership
OUTFRONT Media (NYSE:OUT) has announced a multi-year exclusive agreement with the New York Jets. Effective immediately, Jets advertiser partners can engage fans before, during and after game day through OUTFRONT’s integrated offering of premium outdoor media, experiential activations and creator-led storytelling. Extending sponsorship beyond MetLife Stadium, the partnership connects brands with fans throughout the game-day journey—from transit hubs and commuter routes to the neighborhoods and destinations where fans gather before and after kickoff.
Stacy Minero , CMXO, OUTFRONT told us “New York Jets fans are among the most loyal in sports, and their passion doesn’t begin at kickoff or end at the final whistle. This partnership helps brands connect with fans across the entire journey while unlocking faster, more dynamic ways to activate around culture in real time” .
By connecting in-stadium sponsorships with OUTFRONT’s digital network, brands can activate campaigns in near real time—responding to breaking sports moments, player milestones, rivalries and cultural conversations as they unfold. Participating brands also gain access to OUTFRONT Studios, the company’s in-house creative team, which can adapt existing assets or develop original work purpose-built for IRL environments. Whether a sponsor is new to out-of-home or looking to optimize existing creative, OUTFRONT Studios can transform broadcast, digital and social campaigns into high-impact experiences for the street, the station and the stadium.
“Our fans are at the heart of everything we do, and our partnership with OUTFRONT creates new opportunities to connect with them in meaningful ways especially as we get back to football,” said Jeff Fernandez , Jets SVP, Business Development + Ventures. “By combining our partners with OUTFRONT’s expansive media platform, we’re helping partners engage audiences throughout the region and creating experiences that extend the excitement of Jets football far beyond gamedays.”
The partnership launches as sports marketers look to capitalize on a packed calendar of global sporting events. Following this summer’s FIFA World Cup, during which OUTFRONT supported more than 115 brand campaigns across the tournament’s 11 U.S. host cities, attention now turns to the upcoming college football and NFL seasons.
Legendary Jets’ linebacker Bart Scott hosted a launch event during a Penn Station takeover to debut a ‘Back to Football’ campaign featuring the partnership between OUTFRONT and the Jets.
Chris Mallen , OUTFRONT’s Vice President of Sports Marketing & Partnerships told us “Together with the New York Jets, we’re helping sponsors show up throughout the entire fan journey, extending their reach beyond the stadium walls and into the moments where culture, community, and fandom come to life. This is the future of sports marketing” .
The launch also builds on the company’s growing success with tapping into excitement around key cultural moments to co-create authentic IRL experiences. This includes previously-announced executive promotions and moves to increase its capabilities, a recent partnership with Formula E and a series of deals with host committees in key markets, including the Bay Area, Los Angeles, Atlanta, Dallas, and Miami.
The New York Jets were founded in 1959 as the New York Titans and served as a charter member of the American Football League. Following the 1968 season, the team made history by becoming the first AFL franchise to win a world championship, defeating the Baltimore Colts in Super Bowl III — a victory widely credited with validating the AFL ahead of its 1970 merger with the NFL. Today, as one of the league’s flagship franchises in the nation’s largest media market, the Jets represent the sport on one of its biggest global stages.
The Jets enhance the fan experience through innovation and storytelling, including 1JD Entertainment, a digital content platform that connects fans across social and digital channels. The organization is also committed to community impact, supporting youth football, girls’ and women’s flag football, and programs serving disadvantaged communities throughout the tri-state area.
The Jets play at MetLife Stadium – one of the world’s most successful multi use venues – and are headquartered at the Atlantic Health Jets Training Center in Florham Park, New Jersey.
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