Outdo Renews Exclusive Ad Rights on Nottingham Express Transit Network
2026-09-16 · via DailyDOOH
Outdo has retained the exclusive advertising rights contract for the Nottingham Express Transit (NET) tram network, extending a relationship with operator Nottingham Trams Limited that both sides say goes back more than two decades.
For operators and media owners watching the UK transit advertising market, the renewal keeps one of the country's longer-running tram advertising deals in place rather than opening it up to a competitive switch. According to the announcement, Outdo will continue managing and commercially developing the NET advertising estate, building on its existing tram wrap advertising business.
The more relevant detail for digital signage readers is what Outdo says comes next. The company plans to introduce a mix of new advertising formats across the network, including what it describes as "digital and traditional advertising sites," alongside lamp post banners and bridge advertising. The announcement does not specify what the digital sites will look like, what hardware or content management platform might be used, how many screens are planned, or when they would go live. That leaves open whether this means a modest rollout of digital screens at stops or something more substantial across the network.
Rachel Davies, managing director of Outdo Transport, is quoted saying the company sees "significant potential to further develop the advertising estate" and wants to work with other tram operators in the UK applying what she calls its specialist expertise in the category. Sarah Turner, managing director at Nottingham Express Transit, is quoted saying the partnership has "grown from strength to strength" over 23 years and that NET wants to keep developing its advertising programme.
What it means for the sector
Tram and transit advertising has historically leaned on vehicle wraps, static panels and banners rather than digital displays, in part because of the cost and durability challenges of running screens in an outdoor, vibration-heavy environment. Outdo's stated intent to add digital sites to the NET estate suggests the operator sees enough advertiser demand to justify the move, but without hardware, software or budget details in this announcement, it is not yet a digital signage story in the way a display or CMS launch would be.
For now, the news is a contract retention with a stated ambition to add digital inventory later. Anyone tracking transit media in the UK will want to watch whether Outdo names a technology partner, display supplier or timeline for the digital component, since that is where this story becomes directly relevant to screen operators and content management vendors rather than just outdoor ad sales.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
Outdo Retains Nottingham Express Transit Ad Rights
Outdo has successfully retained the contract for the exclusive advertising rights across the Nottingham Express Transit (NET) tram network , continuing its established relationship with Nottingham Trams Limited.
Rachel Davies , Managing Director, OUTDO TRANSPORT told us “We are delighted to have retained the advertising rights for Nottingham Express Transit and to continue our successful relationship with Nottingham Trams Limited. Building on more than 20 years’ experience in tram advertising and our ongoing success in the region, we see significant potential to further develop the advertising estate, creating more opportunities for businesses to reach audiences across the city. We welcome opportunities to work in partnership with tram service operators across the UK, applying our specialist expertise to enhance and develop their advertising programmes, improve the value of their advertising estates and generate increased and sustainable commercial revenues.”
The contract award will see Outdo continue to manage and commercially develop advertising opportunities across the NET estate, building on its existing work and the ongoing success of its high-impact tram wrap advertising.
Nottingham Express Transit is a key part of Nottingham’s public transport network, connecting residential communities with major commercial, retail, education and leisure destinations across the city. The network provides advertisers with the opportunity to reach commuters, residents, shoppers, students and visitors throughout their journeys.
Sarah Turner , managing director at Nottingham Express Transit, said: “Our partnership with Outdo over the past 23 years has grown from strength to strength, and we’re delighted to continue our already strong and successful relationship. We’re pleased to continue developing NET’s advertising programme and maximising the network’s potential to deliver engaging and impactful opportunities for brands and businesses.”
Having retained the exclusive advertising rights, Outdo plans to further develop the NET advertising estate with a diverse range of opportunities for local and regional businesses, alongside national advertisers and agencies. These plans include the development and introduction of digital and traditional advertising sites, lamp post banners and high-impact bridge advertising, providing businesses with new ways to build their visibility and engage with audiences across Nottingham.
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