On Creative Visual Tech Completes AV Build for Brazil's Nubank Arte Lab
2026-11-04 · via Digital Signage Today
On Creative Visual Technology has finished the audiovisual design and integration work for Nubank Arte Lab, described in the company's release as Brazil's largest permanent immersive art space. The project is notable for operators because it bundles large-format projection, transparent LED and a conventional digital signage deployment into a single managed AV platform, with the integrator staying on as daily operator rather than handing the system off after installation.
The venue sits inside Conjunto Nacional, a mixed-use complex on Avenida Paulista in São Paulo, and covers 2,700 square meters, according to the release. The core AV platform includes 29 1DLP WUXGA projectors split across two immersive projection rooms, an 84-square-meter transparent LED façade, an 8,352-point 3D LED sculpture, and a mirrored infinity room. On says the setup is built to be reconfigured for exhibitions, digital art installations, performances and corporate events, which points to a venue model designed around frequent content turnover rather than a fixed permanent display.
The digital signage component is smaller in scale but relevant to the trade: five suspended 65-inch 4K displays hang above the ticketing area, running on the Foyosi digital signage platform to handle visitor information. The release does not say whether Foyosi is also tied into the venue's broader AV scheduling or content management, or whether it operates as a standalone system separate from the projection and LED infrastructure.
A separate room, called On Meet, functions as an immersive meeting space with two projected walls and what the release calls dedicated software for large-scale imagery. No detail is given on the software vendor or whether it is proprietary to On.
As the named AV technology partner, On handled technical design, signal distribution, equipment specification and supply, installation, programming, calibration and commissioning. The company also says it continues to operate the systems on a daily basis, a detail worth noting for anyone evaluating integrator relationships on large mixed-media venues, since many AV contracts end at commissioning rather than extending into ongoing operations.
On Creative Visual Tech Provider CEO Hugo Rodrigues said in the release that the company was involved from the initial concept stage, before a contract was signed, and credited that early involvement with shaping technical decisions behind the finished venue.
The release does not disclose a project budget, completion date, or the display and projector manufacturers used, so operators looking for hardware specifics beyond projector type and resolution will need to look elsewhere. It also does not say whether Nubank, the venue's apparent naming sponsor, has any operational role in the space beyond branding.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
On Creative Visual Technology has completed the audiovisual design and integration for Nubank Arte Lab, Brazil's largest permanent immersive art space.
The 2,700-square-meter venue is located within Conjunto Nacional, a landmark modernist mixed-use complex on Avenida Paulista in São Paulo, according to a press release.
The Lab features an extensive audiovisual platform that combines 29 1DLP WUXGA projectors across two immersive projection rooms, an 84-square-meter transparent LED façade, an 8,352-point 3D LED sculpture and a mirrored infinity room as well as digital signage and AV systems for corporate spaces. The platform can be reconfigured for exhibitions, digital art, performances and corporate events.
As the venue's official audiovisual technology partner, On was responsible for the technical AV and signal-distribution design, equipment specification and supply, installation, programming, calibration and commissioning. The company also operates the systems each day.
Five suspended 65-inch professional 4K displays above the ticketing area provide information through the Foyosi digital signage platform.
A separate space, On Meet, is an immersive meeting room equipped with two projected walls and dedicated software for displaying large-scale imagery.
"Delivering a project of such technical and artistic complexity within such a tight timeframe, without compromising quality or visual impact, is a major source of pride for us," Hugo Rodrigues, CEO of On Creative Visual Tech Provider, said in the release. "On was involved from the initial concept, before the final contract was signed, and remains responsible for the venue's daily technical operation. As its technology partner, we helped shape many of the technical decisions that now define the Nubank Arte Lab experience."
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