Nsign Pairs Digital Signage CMS With Building Automation at Noken Showroom
2026-11-10 · via invidis
Nsign has deployed its content management system alongside Loxone's building automation platform to run an interactive showroom for bathroom brand Noken, part of Spain's Porcelanosa Grupo. The installation, called Flo-W Experience, sits at Porcelanosa's headquarters in Vila-real and gives operators a concrete example of what happens when signage software is asked to do more than play scheduled content.
The project was built by nsign Managed Solutions, Nsign's AV integration arm, working with automation specialist Loxone. According to the companies, the nsign CMS and media players handle audiovisual content across ten display endpoints, while Loxone controls lighting, water and access systems. The two platforms are integrated so that visitor movement and interaction trigger coordinated changes across both domains, rather than running as separate systems on the same site.
Visitors carry a personalized NFC card assigned to their host, which identifies them and starts a welcome sequence in their language. Additional NFC points and sensors around the space trigger further content and environmental changes as people move through different zones.
Hardware spans mirrors, glass and curved LED
The washbasin area uses three 32-inch displays hidden behind two-way mirror glass to show weather, calendar information and wellness data, alongside two large LED displays acting as digital windows with scenes like sunrise sequences. The shower area has a transparent self-adhesive Unilumin LED display mounted on glass, with visitor-selected modes syncing content to the shower's operation. A 43-inch LCD shows AI-generated outfit suggestions, and the bath area uses a curved Absen LED display measuring roughly 2.5 by 2 meters, plus a 5,000-lumen Optoma projector for ambient effects.
For operators, the interesting part is not the bathroom theme but the architecture: a signage CMS acting as one half of a two-system stack, synchronized with a building automation platform that was not designed for retail experiences. That kind of integration work, matching triggers and content states across two separate control systems, is usually the hard and expensive part of projects like this, and the announcement does not detail how the two platforms exchange data or what the integration took to build.
The release frames the result as letting visitors experience a connected concept rather than look at individual fixtures, which is the pitch Porcelanosa and Noken are making to their own trade and retail customers. For the signage industry, the showroom works as a reference case for how far CMS platforms can be pushed when paired with automation, sensors and non-standard display formats like mirror-glass and transparent LED.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
At Porcelanosa's headquarters in Spain, Nsign has integrated displays, sensors and content management with building automation to create an interactive showroom experience.
Bathroom brand Noken, part of Spain’s Porcelanosa Grupo, has transformed its showroom in Vila-real into an interactive environment combining digital signage, building automation and personalized audiovisual content.
Called Flo-W Experience, the installation demonstrates a concept for the bathroom of the future, with visitors moving through a series of zones where displays, lighting, sound and water systems respond to their interactions.
Noken worked with nsign Managed Solutions, Nsign’s AV integration division, and automation specialist Loxone to develop the project.
At the center of the installation is the integration between the nsign content management system and Loxone’s automation platform. The nsign CMS and media players manage audiovisual content across ten display endpoints, while Loxone controls physical systems including lighting, water and access.
The experience starts with a personalized NFC card used by the host. The card identifies the host and activates a welcome sequence in the selected language. Additional NFC touchpoints and sensors trigger content and environmental changes as visitors move through the showroom.
From smart mirrors to interactive showers
In the washbasin area, three 32-inch displays concealed behind two-way mirror glass present information such as weather forecasts, calendar appointments and wellness data. Two large LED displays function as digital windows, showing outdoor scenes including sunrise sequences.
The shower area features a transparent self-adhesive Unilumin LED display mounted on glass. Visitors can select different modes that coordinate audiovisual content with the shower’s operation.
Elsewhere, a 43-inch LCD presents AI-generated outfit suggestions, while a curved Absen LED display measuring approximately 2.5 by 2 meters (approximately 8.2 by 6.6 feet) provides immersive visuals in the bath area. A 5,000-lumen Optoma projector adds atmospheric effects.
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The installation illustrates how digital signage software can extend beyond scheduled content playback to interact with sensors, automation systems and physical products.
For Noken, the result is a showroom where visitors can experience connected bathroom concepts rather than simply view individual products.