Nsign CTPO Describes Juggling Product, Tech and Security in One Role
2026-10-01 · via Digital Signage Today
Digital Signage Today has published a career profile of Teresa Rojas Rajs, chief technology and product officer at nsign, a software-as-a-service digital signage company. The piece is part of the publication's ongoing Day in the Life series, which looks at specific job functions across the signage industry rather than product launches or deployments.
According to the profile, Rojas Rajs holds a combined title she describes as CTPO, meaning she is responsible for both what nsign builds and how it is built, rather than splitting those decisions across separate technology and product leaders. She also says she carries security responsibilities typically associated with a chief information security officer, so security decisions are made as part of product and architecture choices rather than reviewed afterward.
For signage operators and integrators, this matters less as a single company's org chart and more as a data point on how SaaS vendors in this space are structuring technical leadership. Rojas Rajs frames the signage industry as unusual because it combines thousands of networked devices with content, customer data and physical retail or public spaces in one system, which she says requires security and architecture to be treated as inseparable from product planning rather than bolted on later.
Her background, as described in the profile, is in software engineering and cloud platforms rather than traditional AV, with a PhD thesis on telepresence learning environments for remote opera instruction providing her earlier exposure to audiovisual quality issues. nsign is described in the piece as her first role specifically within digital signage.
What the role involves
Rojas Rajs describes her week as split between coordinating engineering and product teams, interviewing customers and partners about deployment problems, evaluating hardware and software vendors for potential inclusion in nsign's stack, and blocking out time for architecture and security decisions. She says mornings tend to go to team syncs and unblocking decisions, midday to customer and partner calls, and afternoons to deeper architecture and roadmap work.
Asked what she finds hardest about the job, she points to prioritization, saying no to viable ideas from customers, her team and herself. Asked what she enjoys most, she cites seeing complex technical problems resolved into designs that feel simple to end users, and watching engineers on her team grow into architects and leaders.
What the piece does not cover
The profile does not include specifics about nsign's product roadmap, customer base, headcount or technical architecture. It is a personal and career-focused interview rather than a product or company announcement, and readers looking for details on nsign's platform, pricing or recent feature releases will not find them here. The piece is aimed at signage professionals considering similar technical leadership paths rather than at buyers evaluating nsign as a CMS vendor.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
Digital Signage Today's career series installment features Teresa Rojas Rajs, chief technology and product officer at nisign. The best part of her job is when something intrinsically complex ends up as an elegant design that feels simple to the person using it.
October 1, 2026 by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media
There are hundreds, if not thousands, of job roles in the digital signage industry and getting a sneak peek at what those roles are is the focus of Digital Signage Today's series: Day in the Life. In each profile a digital signage industry professional will share their insights on everything from specific job role responsibilities to what they like or don't like about their job, and will give advice to those looking to step into the role.
In this month's installment, Teresa Rojas Rajs , chief technology and product officer at nisign, a software-as-a-service company, shares insight on what her role requires, what she loves and doesn't love about her job and what she recommends to others looking to move into the role.
Through research, first. I did a PhD in Multimedia Engineering at UPC in Barcelona, and my thesis was a case study on telepresence learning environments for opera singing — remote lessons that only work if the audiovisual quality is good enough to actually teach with. That was my real exposure to the AV world: acoustics, video, networks and people, all at once. Professionally I came from software engineering — consulting, cloud platforms, business intelligence and large-scale SaaS — and nsign was my direct entry into digital signage. It is still my first role in the sector, and it is exactly where those two paths meet.
Technical rigor, resilience, communication and empathy. Also product judgment — knowing what not to build — a security mindset, and the ability to translate business goals into architecture, and architecture into something the customer never has to think about.
I'll let you know when I have a typical week. Releases, incidents, trade shows and teams across time zones make every week different. One thing is fixed: at night my family disconnects completely to have dinner together, with no screens.
Combining product and technology. I'm not only CTO and not only CPO — I'm CTPO. My job is to decide what we build and to make sure it is technically viable, scalable and sustainable in cost, with the best possible outcome for the business. I also carry the CISO hat, so security is part of that same decision rather than a review that happens afterwards. A large part of my hours goes into coordinating the team and resolving exactly those questions well.
Coordinating and unblocking teams, and reviewing product and technology priorities. I spend a good part of my week interviewing people: customers and partners, to understand what they actually need rather than what they asked for, and software and hardware vendors, to decide what deserves a place in our stack. The rest goes to architecture and feasibility discussions, scalability and security decisions, and hiring and mentoring.
Product, technology and security sit in the same head, so nothing is lost in translation between what the market needs, what we can actually build and what we can safely run. And the field itself is unusual: thousands of devices connecting globally, plus content, data and physical spaces, all in one ecosystem.
Mornings are usually for people: syncs with engineering and product, unblocking decisions, reviewing what shipped. Midday often goes to listening — a call with a customer or a partner about a real problem in a real deployment, or a session with a vendor evaluating hardware or software we might build on. Afternoons I protect for deep work: architecture, roadmap, security and strategy. Then dinner with my family, screens off.
When something intrinsically complex ends up as an elegant design that feels simple to the person using it. And watching people on my teams grow into architects and leaders — that multiplies far beyond any single project.
Prioritizing. Saying "not now" to good ideas — from customers, from the team, from myself — is the hardest part of the role.
Learn to speak both languages, product and engineering, and don't be afraid of complexity: it can be learned, broken down and worked through. Stay curious, build with others, and keep one motto in mind — simplify complexity.
Judy Mottl is the editor of RetailCustomerExperience.com and DigitalSignageToday.com at Connect Media. She is an award-winning editor, reporter and blogger who has worked for top media for nearly four decades, including AOL, InformationWeek and Internet News, as well as for leading technology providers including HP. She’s written everything from breaking news to in-depth industry trends and reported on technology long before the internet arrived, including the debut of the first smartphone. When she's not sharing insights on digital signage deployments and trends in retail customer experience she's on the beach or watching the latest live murder trial.
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