Novisign Integrates Toast POS With Digital Menu Boards
2026-08-19 · via invidis
Novisign has launched an integration linking Toast point-of-sale data directly to its digital signage platform, letting restaurant menu boards update automatically when prices, items or availability change in Toast. For operators running digital menu boards, this removes a familiar pain point: manually re-entering the same menu changes into a separate signage system every time something shifts on the POS side.
According to the company, the integration synchronizes menu items, prices, descriptions, categories and product availability between Toast and Novisign-powered displays. Changes published in Toast can appear on connected screens without staff touching the signage software separately.
Novisign says the feature targets restaurants that deal with frequent price changes, limited-time offers and shifting product availability, as well as multi-location operators who need to keep menus consistent across sites while still allowing individual locations to run their own pricing and promotions.
"Restaurant menu data should not stop at the point of sale," said Gil Matzliah, CEO of Novisign, in the announcement. "By connecting Toast directly with Novisign, we bring that data to customer-facing screens, helping restaurants respond faster to menu changes, reduce repetitive work, and create a more consistent guest experience."
What operators still control
The integration only handles the data layer. Novisign says restaurants retain control over presentation: layout design, product images and video, promotion of specials and combos, and dayparting so different menus or offers show at breakfast, lunch or dinner. In other words, Toast feeds the numbers, Novisign still does the visual design work.
The release does not specify pricing for the integration, whether it requires a particular Novisign or Toast subscription tier, or a launch date beyond the announcement itself. It also does not say whether the sync is real-time or runs on a delay, which matters for operators relying on it during fast-moving promotions or stockouts.
Where this fits
POS-to-signage integrations are not new. Several digital menu board vendors already offer connectors to major restaurant POS systems, and Toast itself has an ecosystem of partner integrations covering online ordering, kitchen display and loyalty tools. Novisign's move brings its menu board offering into that same competitive set, positioning the company against rivals that already advertise POS sync as a core feature for quick-service and multi-location restaurant chains.
For independent restaurants and cafés, the pitch is simpler: one less system to update by hand. For franchise and multi-location operators, the bigger question will be how well the sync handles location-specific pricing and menu variation at scale, something the announcement addresses only in general terms.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
The integration automatically synchronizes menu items, pricing and product availability from Toast with Novisign-powered displays.
Digital signage software provider Novisign has launched an integration with Toast that connects restaurant POS menu data directly with digital menu boards.
The integration synchronizes menu items, prices, descriptions, categories and product availability with Novisign displays. Changes published through Toast can automatically appear on connected screens, removing the need for restaurant staff to update the same information separately in the digital signage system.
The connection is particularly aimed at restaurants dealing with frequent price changes, limited-time offers, and changing product availability, as well as operators managing menus across multiple locations.
“Restaurant menu data should not stop at the point of sale,” said Gil Matzliah, CEO of Novisign. “By connecting Toast directly with Novisign, we bring that data to customer-facing screens, helping restaurants respond faster to menu changes, reduce repetitive work, and create a more consistent guest experience.”
While Toast supplies the underlying menu data, restaurants can use Novisign to control how that information is presented. Operators can customize layouts, incorporate product images and videos, promote specials and combos, and schedule different content for different times of day.
The integration supports independent restaurants and cafés as well as quick-service, franchise and multi-location operators. Individual locations can maintain their own menus, pricing and promotions while working within a consistent digital signage format.