NoviSign Adds Toast POS Integration for Digital Menu Boards
2026-08-31 · via Digital Signage Today
NoviSign has built an integration with Toast, the restaurant point of sale platform, that automatically pulls menu data into digital menu boards. For operators running Toast, this removes a manual step that has long been a pain point in restaurant signage: updating prices, descriptions and availability by hand every time something changes at the register.
According to the company's announcement, the integration syncs menu items, prices, descriptions, categories and product availability directly from Toast to NoviSign-powered screens. It works across single locations and multi-location chains, which is where manual updates typically become most error-prone and time-consuming.
Gil Matzliah, CEO of NoviSign, said in the release that the goal is to connect POS data directly to customer-facing screens so restaurants can respond faster to menu changes and cut down on repetitive work. That is a familiar pitch in this corner of the industry, where menu board software vendors compete heavily on how well they tie into POS and kitchen systems rather than on display hardware itself.
The division of labor here is straightforward: Toast supplies the underlying data, NoviSign handles presentation. The release says operators retain control over layout, can add product images and video, promote specials and combos, and schedule different content for dayparts such as breakfast, lunch, dinner or happy hour. That daypart scheduling is standard functionality for menu board CMS platforms, but pairing it with live POS sync is the part worth noting for anyone still updating boards through a separate content workflow.
What the announcement does not say is how the sync is triggered, whether updates happen in real time or on a delay, and whether there are limits on the number of locations or screens covered under a standard NoviSign license. It also does not mention pricing for the integration, or whether it requires a specific Toast tier or add-on module. Operators evaluating this will want those details before assuming it works out of the box with their existing Toast setup.
NoviSign describes itself as a cloud-based digital signage platform powering more than 60,000 screens worldwide, positioning the Toast integration as an extension of its existing restaurant vertical rather than a new product line. Toast integrations are common ground for menu board vendors now, so the practical question for buyers is less about whether a competitor offers something similar and more about depth: how quickly changes at the POS actually appear on screen, and how much manual cleanup is still required when items are added or discontinued mid-shift.
The announcement in full
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NoviSign, a digital signage software provider, is integrating with Toast, a point of sale platform for restaurant and retail businesses, to automatically synchronize POS menu data with digital menu boards.
The integration automatically synchronizes menu items, prices, descriptions, categories and product availability with restaurant screens. It helps restaurants reduce manual updates, keep menus accurate and customize on-screen content across one or multiple locations, according to a press release .
"Restaurant menu data should not stop at the point of sale," Gil Matzliah, CEO of NoviSign, said in the release. "By connecting Toast directly with NoviSign, we bring that data to customer-facing screens, helping restaurants respond faster to menu changes, reduce repetitive work, and create a more consistent guest experience."
While Toast provides the menu data, NoviSign gives restaurants control over how it appears on screen. Operators can customize layouts, add product images and videos, promote specials and combos, and schedule different content for breakfast, lunch, dinner, or happy hour.
NoviSign is an award-winning digital signage platform powering 60,000+ screens worldwide. Its cloud-based system makes it easy to create, schedule, and manage dynamic content—delivering reliable, engaging, and scalable digital signage for any industry.
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