Navori Labs Acquires Carousel Digital Signage from Tightrope
2026-11-10 · via DailyDOOH
Navori Labs has acquired Carousel Digital Signage from Tightrope Media Systems, picking up the Minneapolis-based company's product line, customer base and staff. The deal adds roughly 1,100 customers and more than 30 employees to Navori, which says it has sold 1.5 million licenses in over 125 countries.
For operators running Carousel today, the practical news is continuity: the release states that customers will keep their current platform and support path, meaning no forced migration has been announced. That matters for the education, corporate communications and government customers Carousel has built its business around, sectors where signage is often tied to safety and security messaging and where switching systems carries real operational risk.
For Navori, the acquisition is a straightforward play for US market share and vertical expansion. The company's existing focus has been retail, large venues and stadiums, quick service restaurants and corporate communications. Carousel brings deep ties in education and government, two verticals Navori did not previously list as areas of strength. Jeffrey Weitzman, Navori's CEO, told DailyDOOH that Carousel's usability and customer support were factors in the deal, and pointed to the needs of clients running what he called security- or safety-critical operations across the enterprise.
John Reilly, Managing Director of Carousel Digital Signage, framed the move as an extension of what customers already valued rather than a change in direction, saying Carousel customers chose the platform because it made it easy to reach people at a headquarters, a college campus or a city hall.
A growing portfolio
Carousel now joins Qompose, QL and Signagelive under the Navori umbrella. Navori acquired UK-based Signagelive in August 2025, and the release confirms both that deal and the Carousel acquisition were backed by German investor Maguar Capital. That pattern points to a roll-up strategy: rather than building out new verticals organically, Navori is buying established platforms with loyal customer bases in sectors it wants to enter, then running them alongside its existing CMS products.
That raises the obvious question the announcement does not answer: how long these platforms stay separate, and whether Navori eventually consolidates Carousel, Qompose, QL and Signagelive onto shared infrastructure or keeps them as distinct products indefinitely. For current Carousel customers, the near-term message is stability. For competitors in the education and government signage space, it signals a larger, better-capitalized rival now has a foothold where Carousel previously operated as an independent player.
The release does not disclose financial terms of the acquisition, nor does it specify a timeline for any integration of Carousel's technology into Navori's broader stack.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
Carousel Digital Signage Acquired By @Navori Labs
Navori Labs has acquired US-based Carousel Digital Signage from Tightrope Media Systems, Inc. Carousel specializes in delivering enterprise experiences in the education, corporate communications, and government sectors. The acquisition includes the Carousel business, full product line, customer portfolio, and the Carousel team of digital signage experts.
Jeffrey Weitzman , Chief Executive Officer of Navori Labs told us “Carousel stands out as one of the easiest platforms to operate from a usability perspective, as well as having outstanding customer support, and deep knowledge of their key verticals. These are all essential for clients who may be running security- or safety-critical operations across the enterprise. Adding Carousel digital signage to Navori’s full technology stack fuels the next stage of growth. We’re giving our partners and end users unmatched flexibility to choose the platform that best fits their needs.”
Based in Minneapolis, Minnesota, Carousel has more than 1,100 customers. The acquisition will significantly broaden Navori’s footprint in the United States, its biggest market globally, as well as expand reach in Carousel’s main sectors, part of Navori’s strategic growth into additional primary verticals of focus.
The introduction of Carousel’s platform and vertical knowledge to Navori’s offering strengthens its customer reach, adding education and government to Navori’s focus of retail, large venues and stadiums, quick service restaurants, and corporate communications. Carousel’s platform has an easy-to-use, straightforward user interface, making it ideal for enterprise applications in digital signage installations such as lobby signage, conference rooms, and mobile messaging. Carousel customers will keep their current digital signage platform and support path.
Carousel bolsters Navori’s digital signage offering along with Qompose, QL, and Signagelive content management systems. More than 30 Carousel employees will join Navori, which has sold 1.5 million licenses globally in more than 125 countries.
“Our customers chose Carousel because it makes it easy to reach their people, whether that’s at a company headquarters, a college campus or a city hall,” said John Reilly , Managing Director of Carousel Digital Signage. “As part of Navori, we’re thrilled to bring that same powerful simplicity, and the support our customers count on, to a much broader set of organizations.”
Navori acquired UK-based digital signage provider Signagelive last year in August 2025 . Both acquisitions were backed by German technology investors Maguar Capital.
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