Medik8 Debuts Motion-Reactive Digital Storefront in NYC
2026-08-13 · via Digital Signage Today
Skincare brand Medik8 has installed a motion-activated digital window display at 243 W 28th St in New York City, turning a retail storefront into an interactive out-of-home media placement. The project was built with OOH media agency Quan Media and immersive media company Visual Feeder, according to a press release.
The window uses motion-activated visuals that respond to pedestrians as they approach, creating what the companies describe as a real-time interaction between passersby and the brand. Medik8 and its partners frame the installation as both a media placement and a destination in its own right, meant to generate street-level engagement and social sharing rather than function as a simple static display.
For signage operators and retail marketers, this is another example of a storefront window being treated as a media channel rather than just a backdrop for products. Interactive, motion-reactive window displays have become a recurring tactic for brands looking to stand out in dense urban retail corridors, where foot traffic is high and dwell time in front of any single storefront is short. Motion sensing lets the content react to a passerby's presence or movement without requiring touch, which matters in a street environment where people are unlikely to stop and physically interact with a screen.
The announcement does not specify the display hardware used, the size or resolution of the window installation, the software or content management platform driving it, or how long the activation will run. It also does not say whether the system captures any data on pedestrian engagement, such as dwell time or interaction counts, which would be useful for justifying the cost of this kind of build to other brands considering something similar.
Quan Media positions itself as an agency focused on placements in what it calls culturally and urban relevant environments, suggesting this installation is meant to fit into a broader out-of-home strategy for the brand rather than stand alone. Visual Feeder's involvement points to the technical execution, the motion sensing and reactive visual layer, though the release gives no detail on what that stack involves.
For operators managing retail media networks or considering interactive storefront deployments, the Medik8 window is a data point on where brand budgets are going: increasingly toward physical, in-person spectacle that doubles as content for social media, rather than purely digital ad buys. Whether it delivers a measurable return is not addressed in the release. Anyone evaluating a similar build for their own retail footprint will want more specifics than this announcement provides, including cost, vendor stack, and what success looks like beyond visual impact.
Medik8 has not said whether it plans to roll out similar installations at other locations.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
Medik8 is bringing its science-led skincare philosophy to the streets of New York City with the launch of an immersive interactive digital window front experience at 243 W 28th St.
In collaboration with OOH media agency Quan Media and Visual Feeder, an immersive media company, the activation transforms an urban retail window into a motion-reactive canvas that invites pedestrians to experience Medik8's brand world through light, movement, and responsive digital storytelling, according to a press release.
As pedestrians approach the storefront, the display becomes a responsive environment, using motion-activated visuals to create a real-time interaction between the audience and the brand. The result is a storefront experience that functions as both media and destination, connecting with urban audiences through design, technology, and shareable street-level interaction.
Quan Media is an out-of-home media agency specializing in strategic, high-impact placements that connect brands with audiences in meaningful cultural and urban environments.
Get the latest news and resources from Digital Signage Today.