LG Named Display Partner for Capital One Arena's LED Overhaul
2026-09-18 · via invidis
Monumental Sports & Entertainment has named LG Electronics USA the official television, commercial display and appliance partner for the redeveloped Capital One Arena in Washington, D.C., putting LG Direct View LED technology throughout the venue as part of a long-term deal.
The agreement, announced as the arena's second redevelopment phase nears completion, covers exterior LED displays, interior LED and television screens, and digital signage across a new business and conference center. ANC will handle integration, implementation and ongoing service of the display systems, according to the announcement.
The centerpiece is what the companies are calling the "Visibowl," more than 500 feet of digital displays wrapped around the arena's concourses, replacing conventional walls. The idea is to let fans keep an eye on live action while they move through the building to get food or use the restroom, rather than missing plays. The expanded network will also carry sponsorship content, wayfinding and what Monumental describes as immersive storytelling during events.
For arena operators watching this deal, the scale is the notable part. A 500-foot continuous LED run is a significant commitment to Direct View LED over more conventional LCD video walls, and it signals where large-venue budgets are heading: away from isolated scoreboards and ribbon boards toward continuous, building-wide display surfaces that double as sponsorship inventory.
LG will also put its name on the LG Collective, a premium seating and hospitality lounge opening on the arena's District Level (formerly the 100 Level) for the 2026-27 Washington Wizards and Washington Capitals seasons. That space combines a bar and lounge with all-inclusive food and beverage service and views into the seating bowl, connecting directly to reserved seats.
Jim Van Stone, president of business operations and chief commercial officer at Monumental Sports & Entertainment, said the arena is undergoing "the most significant transformation in its history, with technology playing a central role in redefining the fan experience." ANC President and CEO Jerry Cifarelli said pairing LG's display hardware with ANC's integration and game-day content work would extend the digital experience across every level of the building.
The announcement does not give a timeline for when the Visibowl or other displays will go live, nor does it specify pixel pitch, resolution or the total number of screens involved. Capital One Arena is home to the NBA's Washington Wizards, the NHL's Washington Capitals and the WNBA's Washington Mystics.
The announcement in full
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Agreement covers exterior and interior LED installations throughout the Washington venue, including a 500-foot “Visibowl” designed to keep fans connected to events from the concourses.
Monumental Sports & Entertainment has named LG Electronics USA the official television, commercial display and appliance partner of the redeveloped Capital One Arena in Washington, D.C.
The long-term partnership will bring LG Direct View LED technology to several areas of the venue as part of its ongoing transformation. The planned installations include exterior LED displays, interior LED and television screens, and digital displays throughout a new business and conference center.
ANC will oversee the integration, implementation, and ongoing service of the display systems.
The centerpiece will be the LG-powered “Visibowl,” comprising more than 500 feet of digital displays around the arena. The installation will replace conventional concourse walls, allowing visitors to follow live action as they move through the building.
The expanded display network will also support live-event presentation, sponsorship content, wayfinding and immersive storytelling.
LG will also lend its name to the LG Collective, a new premium seating and hospitality space scheduled to open for the 2026–27 Washington Wizards and Washington Capitals seasons.
Located on the arena’s District Level, formerly the 100 Level, the space will combine an upscale lounge and bar with all-inclusive food and beverage service. It will offer views into the seating bowl and connect directly with reserved seats.
“The new Capital One Arena is undergoing the most significant transformation in its history, with technology playing a central role in redefining the fan experience,” said Jim Van Stone, president of business operations and chief commercial officer at Monumental Sports & Entertainment.
ANC President and CEO Jerry Cifarelli said the combination of LG’s display technology and ANC’s integration and game-day content experience would create a digital experience extending across every level of the arena.
The announcement comes as the second phase of Capital One Arena’s redevelopment nears completion. The wider project includes upgrades to technology, hospitality spaces and fan amenities at the downtown Washington venue.
Capital One Arena is home to the NBA’s Washington Wizards, the NHL’s Washington Capitals, and the WNBA’s Washington Mystics.