LANG AG Launches AVORA LED Cabinet in 3.91mm Pixel Pitch
2026-08-21 · via DailyDOOH
LANG AG has added a new LED product to its rental inventory called AVORA, positioned as the company's flagship in the 3.91mm pixel pitch segment. For rental and staging operators who need one panel system that can flex between indoor and outdoor jobs, the pitch here matters less than the claimed brightness and weatherproofing.
According to the company, AVORA hits up to 5,500 nits of brightness and is HDR capable, with an IP65 rating that LANG AG says makes it suitable for both outdoor and indoor deployments. That dual-use claim is the main pitch: one cabinet spec that doesn't force a choice between an indoor-only panel and a weather-rated outdoor one.
The cabinet uses SMD technology and includes Black Face and Black Body treatments, which LANG AG says improve contrast. Processing runs through a Novastar A10s Pro receiving card, which the company says improves contrast and colour depth, enables more precise HDR rendering, and cuts down on cabling. Novastar's ecosystem is widely used in the LED rental and events market, so building around its receiving card is a practical choice for compatibility with processors and control software operators already run.
On the mechanical side, LANG AG points to integrated wind bracing for structural stability in bad weather, along with faster set-up and take-down. For touring and event rental businesses, rig time and wind loading are real operational costs, so this is aimed squarely at that use case rather than fixed retail or corporate installs.
The AVORA family ships in two panel sizes, a standard 500 x 1,000mm format and a more compact 500 x 500mm variant, plus 45-degree corner modules in both sizes for building curved or cornered structures. That format spread is meant to let a single rental fleet cover flat walls, columns, and wraparound builds without switching product lines.
What's missing
The announcement does not give pricing, availability dates, weight, power draw, or refresh rate figures, all of which rental buyers will want before comparing AVORA against fine-pitch rental panels from other manufacturers already competing in the sub-4mm outdoor-rated space. It also does not specify serviceability details like front or rear access for module replacement, which matters for touring turnaround. LANG AG frames AVORA as a long-term investment for its rental fleet rather than a one-off product, but the release is light on the technical detail that would let a competing supplier or a buyer benchmark it against existing options.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
LANG AG is expanding its range with AVORA, the new LED flagship in the 3.91mm pixel pitch segment.
“With AVORA, we have a system in our inventory that convinces our customers not only technically but also gives them the freedom to realise every project on the same reliable foundation,” says Sahra Jung , Senior Manager Rental at LANG AG. “It is precisely this flexibility that makes AVORA a product you can rely on in the long term.”
The cabinet achieves a brightness of up to 5,500 nits, is HDR capable, and its IP65 protection rating makes it suitable for both outdoor and indoor use. AVORA is built on SMD technology, and the cabinet also features Black Face and Black Body for compelling contrast.
Processing is handled by a Novastar A10s Pro receiving card, which improves both contrast and colour depth, enables precise HDR rendering, and reduces cabling requirements. This also allows AVORA to integrate seamlessly into existing Novastar ecosystems.
The integrated wind bracing ensures robustness and structural stability even in adverse weather conditions, enabling easier handling as well as faster set-up and take-down times.
The AVORA product family includes the standard 500 x 1,000mm format alongside the more compact 500 x 500mm variant, as well as 45-degree corner modules in both sizes for corner constructions. This range of formats allows AVORA to adapt to a wide variety of project requirements, covering diverse deployment scenarios with a single system base.
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