K-Array and Hallcube Partner on Combined Audio-Video for Stadiums
2026-10-26 · via invidis
Italian loudspeaker maker K-Array and German LED display specialist Hallcube have announced a collaboration to offer combined audio-video solutions for stadiums, arenas and other event venues. For operators planning venue upgrades, it signals another case of display and audio vendors formalizing joint go-to-market efforts rather than leaving integration to systems integrators after the fact.
Under the arrangement, the two companies will work side by side on projects and share sales leads. K-Array's loudspeaker systems would be installed alongside Hallcube's LED displays, video cubes and scoreboards, rather than being specified separately by different contractors. The partnership was developed with K-Array's German distribution partner Medialantic, which gives K-Array a direct route into the sports and events venue market where Hallcube already has installation experience.
The companies first appeared together at the EPS Arena Summit at Deutsche Bank Park in Frankfurt in September, and gave further details at Leat Con in Hamburg in October. Hallcube frames the tie-up as part of its push to turn stadiums into what it calls "impact venues," combining display and sound to boost atmosphere, support sponsors and improve the in-venue fan experience.
Francesco Maffei, Global Sales Manager at K-Array, says stadiums and arenas demand audio power and intelligibility across large spaces without disrupting sightlines or architecture, and that working with Hallcube and Medialantic lets the companies design sound and vision together from the start of a project. Hallcube CEO Robert Block says the partnership lets Hallcube offer venue operators audio that matches the scale of its displays, arguing that strong visuals alone are not enough to create a memorable experience.
The announcement does not disclose specific venue projects, timelines, or financial terms of the arrangement. It also does not say whether the partnership is exclusive or whether either company will pursue similar deals with other vendors in the meantime. For venue operators evaluating scoreboard and audio refreshes, the practical effect for now is a single point of contact for coordinated bids involving both companies' products in the German market and beyond.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Italian loudspeaker manufacturer K-Array has teamed up with German LED display specialist Hallcube to deliver combined audio and video solutions for stadiums and other event spaces.
K-Array, an Italian manufacturer of professional loudspeakers, and Hallcube, a German producer of LED displays, will combine their respective specialties to deliver integrated audiovisual solutions for arenas, stadiums and other event venues.
The two companies will work side by side on projects and share leads, with the purpose of providing venue operators with coordinated audio and video solutions. K-Array’s speaker systems will be installed alongside Hallcube’s LED displays, video cubes and scoreboards.
Hallcube already has considerable experience developing and installing in-venue screens for maximum fan engagement and advertising visibility. This partnership, developed in collaboration with K-Array’s German distribution partner Medialantic, opens a direct route for the speaker specialists to enter this space, where audio and video are increasingly specified together.
Hallcube and K-Array made their first joint appearance at the EPS Arena Summit at Deutsche Bank Park in Frankfurt, Germany in September. There, Hallcube explained that the collaboration formed part of its vision for digitizing stadiums, turning them into what it calls “impact venues” with boosted audio and video to help lift the atmosphere, engage sponsors and create a more immersive experience for fans. More details were revealed about the partnership at Leat Con in Hamburg, Germany in October.
“Stadiums and arenas are one of the most exciting environments for our technology because they demand power and intelligibility across huge spaces without compromising the architecture or the view of the action,” says Francesco Maffei, Global Sales Manager at K-Array. “Working with a display specialist like Hallcube and having Medialantic’s support on the ground in Germany means we can be part of the conversation from the start of the project so that sound and vision are designed to work together for every fan in the stands.”
Robert Block, CEO of Hallcube, says: “Our mission at Hallcube is to digitize event spaces and turn them into impact venues where outstanding audio and video come together to create an experience that people remember. Great pictures are only half the story. Working with K-Array and Medialantic means we can offer venue operators sound that matches the scale and quality of our displays.”